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Introduction

Introduction. T he business process of purchasing a website with earning potential, improving it and selling it for a profit . This business model is suitable for:. Tech Savvy web developers Internet marketers Business owners looking to add another stream of revenue

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Introduction

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  1. Flipping websites

  2. Introduction The business process of purchasing a website with earning potential, improving it and selling it for a profit. Flipping websites

  3. This business model is suitable for: • Tech Savvy web developers • Internet marketers • Business owners looking to add another stream of revenue • Business owners looking to jump start his web presence • Students wishing to earn additional income Flipping websites

  4. This business model is suitable for: • Stay at home moms / dads looking for a way to generate some income • Office workers planning for retirement job / income • Anyone who has a computer and is willing to systematically learn the steps of website flipping • Others? Flipping websites

  5. Consideration for buyers • Why buy a website? • To earn passive income. • To have a viable business to work on. • To complement your current business by driving traffic to your existing websites. • To improve and resell with a profit. • Others. Flipping websites

  6. Consideration for buyers Which topics are you passionate about? Flipping websites

  7. Consideration for buyers Which website technologies skills do you know, need to learn or outsource? Flipping websites

  8. Consideration for buyers Website technologies skill level Flipping websites

  9. Consideration for buyers Your marketing skills • Online text and banner advertisements • Search Engine Optimization • Email marketing • Affiliate programs • Social media marketing campaigns • Link exchanges • Others Flipping websites

  10. Consideration for buyers Your available time for these tasks: • Maintenance – backup, software upgrade, performance check and design upgrade • Adding contents • Email marketing • Product / service promotion • Managing advertisements / affiliate products Flipping websites

  11. Consideration for buyers Your available time for these tasks: • Forum discussion management • Social media connection updates • Analysis of statistics and strategic planning • Others Flipping websites

  12. Consideration for buyers Your budget for: • List Price of site • Cost of transfer • Cost of upgrading the site to a level you require • Others Flipping websites

  13. Consideration for buyers Having a budget is important: • Allows you to eliminate site listings that are way above your budget. • Helps with the negotiation process. • Helps to focus on the best value you can get within the budget limit. Flipping websites

  14. Consideration for buyers What is your ROI expectation? In terms of income value, what is the expected monthly earning from the site?$______________ within _______________ months Flipping websites

  15. Consideration for buyers What is your ROI expectation? • In terms of list building, what is the number of new subscribers per month?_______________ new subscribers within _______________ months, and growing at _______________ new subscribers per month. Flipping websites

  16. Consideration for buyers What is your ROI expectation? • Social media connection goals • Others Having an ROI goal helps to: • focus realistically on sites that are likely to meet your objectives. • maps out a direction for the site development, rather than to leave it to chance. Flipping websites

  17. Consideration for buyers Your ultimate goal for the site: • To earn passive income. Time frame: by __mm/yyyy__. • To have a viable business to work on: _________ hours / week, income of $________ per month, by __mm/yyyy_____. Flipping websites

  18. Consideration for buyers Your ultimate goal for the site: • To complement your current business by driving traffic to your existing websites.Strategy: Merge / run as an independent site. By __mm/yyyy__ • To improve and resell with a profit: by _mm/yyyy_ for $_________ Flipping websites

  19. Consideration for buyers Your ultimate goal for the site: • With clear and specific goals, sites that do not meet these goals can be filtered out. • A clear goal provides focused direction to achieve the final objectives. • Be realistic but creative with what you plan to do with the sites you acquire. Flipping websites

  20. Consideration for buyers Where to find websites to buy? • www.Flippa.com • https://marketplace.digitalpoint.com/sites • http://flippingenterprises.com/ • http://www.flipfilter.com/ • http://www.websitebroker.com/ • http://www.ebizbrokers.com/ • http://buysellwebsite.com/ Flipping websites

  21. Consideration for buyers What to search for? • Look for sites that complement your service or product market. This could bring in targeted traffic for your existing sites. • Look for content sites that are suitable for generating advertising revenues. • Look for niche sites with trending keywords. Flipping websites

  22. Consideration for buyers How to analyse the sites: • Information about the site • Traffic – source, trend • Revenue – trend, monetization methods • Expenses – development, content, marketing, maintenance. • Content – unique? IP Ownership? Flipping websites

  23. Consideration for buyers How to analyse the sites: • Information about the site • Additional information • Domain registration date • Historical development • Search engine page ranks • Technologies used • Hosting provider Flipping websites

  24. Consideration for buyers How to analyse the sites: • Information about the seller • Seller feedback • Communication with seller – honest, direct • Sales history • Reason for selling • Hosting agreement • Bonus or additional information provided Flipping websites

  25. Consideration for buyers How to analyse the sites: • Due Diligence • Centurica– Web Asset Due Diligence Service - http://centurica.com/duediligence/ Flipping websites

  26. Consideration for buyers How to improve a website for sale • Upgrade the design. • Add a blog with useful contents. This is great for SEO. • Create an opt-in form to build a list. • Create Social Media presence in Facebook, Twitter, YouTube, Pinterest, Google+ etc. • Advertise the site. Flipping websites

  27. Consideration for buyers How to improve a website for sale • Host advertisements and affiliate links. • Participate in forums • Promote the site using webinars • Others • Objective is to raise the profile of the website and increase traffic and revenue. Flipping websites

  28. Consideration for sellers Preparation • Decide where to list the site for sale, for example, Flippa. • Make sure the site is working well. Check that • Contents are updated • Links are not broken • Images are not missing • Pages load quickly • Contact information are correct Flipping websites

  29. Consideration for sellers Preparation • Collect information about the website • Cost • Revenue • Traffic • Age and history of site • Treat the sale as an important project and schedule enough time to manage the sale. Flipping websites

  30. Consideration for sellers Set up the listing • How much is your site worth? Depends on: • Traffic volume and types • Revenue and profits generated over the life of the website thus far • Whether the revenue and traffic are seasonal or regular Flipping websites

  31. Consideration for sellers Set up the listing • How much is your site worth? Depends on: • Domain age, keywords and type • Search engine ranking • Number of subscribers • Niche Market size and potential Flipping websites

  32. Consideration for sellers Set up the listing • How much is your site worth? Depends on: • Whether there are similar sites on sale at the same time • Compare with recent sales • Supply and demand Flipping websites

  33. Consideration for sellers Set up the listing • How much is your site worth? Rough guideline for reference: start with 2 – 3 times net annual income of the site. Therefore if the site is bringing in $100K per year then it could be worth at least $200K. Flipping websites

  34. Consideration for sellers Set up the listing • How much is your site worth? Use site valuation sites / tools like http://www.gositevalue.com/ and http://www.websitebroker.com/valuation.php to gather some idea of the site’s value. Note that these are just estimates. Actual individual values will differ. Flipping websites

  35. Consideration for sellers Set up the listing • Title – be clear and unique (maximum length 80 characters) • Public auction or private sale • Listing duration (3 to 30 days for public auction, up to 180 days for private sale). • Be sure there is sufficient time for buyers to do research and for you to answer queries. Flipping websites

  36. Consideration for sellers Set up the listing • Set bidding options. For auction • Starting bid • Reserve price • Buy it now price (BIN. Can be added anytime during the auction). For sale • Minimum offer value Flipping websites

  37. Consideration for sellers Set up the listing • Claiming revenue and traffic (must be able to provide proof). • Is the content of the site unique? • Is the design of the site unique? • Payment options. Escrow is safest. • Option: Upgrading to a Confidentiality Listing. Flipping websites

  38. Consideration for sellers • Promote your auction or sale, using upgrade options: • Premium listings (Only offered to older websites). • Featured listings • Twitter promotion • Styling upgrades • Screenshot upgrades Flipping websites

  39. Consideration for sellers • Research the potential buyers (persons who have placed a bid) • Look at the user profile for activities and other user feedback • Contact bidder with direct message to ask about their interest in bidding • Choose to accept bids only from users whom you trust Flipping websites

  40. Consideration for sellers • Communication • Managing public comments (be honest, confident and sincere) • Answering private messages (be prompt and helpful) Flipping websites

  41. Consideration for sellers • Completion of sale or auction • For a sale – when offer from buyer is accepted, or when listing period expires. • For an auction, when • Buyer choose BIN (buy it now) or • Listing period expires and highest bid accepted meets reserve price Flipping websites

  42. Consideration for sellers Additional services / upsell • During the sale or auction • Provide as much information as possible to educate the potential buyer • Offer bonuses for BIN. For example, ebook on traffic generation for this site etc. Flipping websites

  43. Consideration for sellers Additional services / upsell • Upon closing the sale / auction, offer the following services for a fee: • Host the website • SEO service • Content package • Social media management, for example, Facebook page and twitter feeds. Flipping websites

  44. Consideration for sellers Additional services / upsell • Upon closing the sale / auction, offer the following services for a fee: • An e-course on how to run a business with the website. • Coaching and consultancy services • Take orders for customised website Flipping websites

  45. Consideration for sellers Additional services / upsell • Additional services are helpful to both seller and the buyer: • Ease the transfer process and get the buyer up and running with the new site quickly. • Increase the chance of success for the buyer. Flipping websites

  46. Consideration for sellers Additional services / upsell • Additional services are helpful to both seller and the buyer: • Builds trust and confidence in your products and services. • Provide excellent testimonial. • Potential for referrals and future sales. Flipping websites

  47. Management of possible issues For the buyer • Seller resort to scarcity or pressure tactics • Unethical • Be aware and alert • Decide not to participate • Make a report if it gets serious Flipping websites

  48. Management of possible issues For the buyer • Change of mind about purchase • Bids and purchase agreements are legally binding • Discuss with seller • Work out alternative options or • Complete purchase and re-list the site for sale Flipping websites

  49. Management of possible issues For the buyer • Seller does not deliver • Communicate with the seller. • If there is a disagreement in the content or features of the site, refer to the site listing and any discussion messages prior to the sale. Flipping websites

  50. Management of possible issues For the buyer • Seller does not deliver • If the seller cannot be contacted or remain uncooperative, raise a dispute request with the website broker service e.g. Flippa. Support team can help to contact the seller about the transfer of the site. Flipping websites

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