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Choosing Best Ecommerce Platform For SEO PowerPoint Presentation
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Choosing Best Ecommerce Platform For SEO

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Choosing Best Ecommerce Platform For SEO - PowerPoint PPT Presentation

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Choosing Best Ecommerce Platform For SEO

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  1. Choosing Best Ecommerce PlatformFor SEO Why is SEO Important for Ecommerce? - to make sure that your products can be found easily on searchengines.AlargepartofeffectiveSearchEngineOptimisation(SEO)istoensurethatthepages of your site appear as relevant as possible to a search engine for the search terms (keywords) that your prospective customers areusing. Ecommerce platforms like BuildaBazaar, Shopify and Bigcommerce offer such SEO features and some of them are even advanced. BuildaBazaar offers SEO optimization to enhance search engine rankings and discoverability of the store. Odigma - a tool, optimises the site from a code, content, performance, links and mobile perspective which helps in achieving that #1 ranking onSERP. So what things should be kept in mind before choosing the best ecommerce platform forSEO? Independent Navigation Links: Some ecommerce platforms like BuildaBazaar will automatically generate the navigation links in your menus using the same names as the products and product categories in your onlinestore. IndependentPageTitles:ThereisastrongcorrelationforPageTitlesthatincludeakeysearchterm. Some ecommerce platforms will automatically generate page titles using the same names as the products and product categories in your onlinestore. Independent Page URLs: The Page URL is the location of the page as shown in the address bar of thebrowser.ThereisgoodcorrelationforPageURLsthatincludesakeysearchterm.Someplatforms will automatically generate thesetoo. Independent Meta Descriptions: Some ecommerce platforms will automatically use the description shown on the page to create a default Meta description without giving you the option to independently control the text that appears with your Googlelisting. Integrated Blogging Platform: Few sites have products that are so unique and newsworthy that othersiteswillwanttolinkdirectlytoyourcommercialpages. Youarefarmorelikelytoattractexternal links by having a blog that contains topical, engaging and shareable editorial-stylecontent.

  2. Own Domain Name: A domain name is the unique name by which your website is found on the internet. Having your own domain name is the single most important factor to consider when you create onlinestore. Source: SaaSGeeK