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Exploring Social Perceptions through Mixed Research Designs

This study delves into social perceptions using various research designs like surveys, focus groups, interviews, and observation. It combines qualitative and quantitative approaches, aiming to understand attitudes and beliefs on different topics.

mallory-gonzalez
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Exploring Social Perceptions through Mixed Research Designs

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  1. Research Designs Social Sciences

  2. Survey Research • Can be Qualitative or Quantitative • Self-report • Opinion • Perceptions (attitudes & beliefs) • Different than knowledge measure or social-psychological measure/inventory • Mail/Internet/Personal Interview/Phone Interview

  3. Ex Post Facto • Historical

  4. Qualitative Design • Focus Group • Delphi Technique • Phenomenological • Survey (Interview) • Observation

  5. Combined (Qualitative & Quantitative) • Use of multiple measures (Triangulation) • Interviews & Standardized scales • Interviews & Self-report inventories • Quantitative data & case study (observation)

  6. Content/Documentary Analysis • Contents of Brochures • Contents of TV Programs • Comparison of ethnicity in a series of journals • Language types used to foster gender equity

  7. Pre-Experimental • Case Study • Biased (Purposeful) Sampling

  8. Quasi-Experimental Research • When Randomized selection and/or assignment can not be achieved • Often Descriptive or Comparisons

  9. Experimental Design • When random selection and assignment can be achieved

  10. Other Designs & Considerations • Program Evaluation • Meta-Analysis (Model Building) • Reliability & Validity (testing an instrument)

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