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FROM THE FLINSTONES TO THE POWERPUFF GIRLS

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FROM THE FLINSTONES TO THE POWERPUFF GIRLS

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    1. FROM THE FLINSTONES TO THE POWERPUFF GIRLS The Influence of Television Cartoons on Children’s Gender Role Socialization

    2. “The gender biased and gender stereotyped behaviors and attitudes that developing young people are exposed to on television will have an impact on their perception of male and female roles in our society” - Susan D. Witt, Ph.D.

    3. The Modern Role Model for Children…

    4. Did You Know!?

    5. Gender Bias on Television

    6. Television influences both children’s pro-social and anti-social behaviors as well as their attitudes about race and gender

    7. Children Development Environmental experiences significantly shape the developing brain of children Children take in information and acquire knowledge at a fast pace Children’s ideas about how the world works comes from the experiences they have and the behaviors they see around them Role models and imitations are extremely influential factors in shaping the gender- based behaviors

    8. Do Children Notice they Live in a Boys World? Since 1970, research has shown that females have been under represented on television programs, in commercials, and on cartoons Male characters are portrayed in a much greater variety of roles and occupations Female characters were seen as the mother, maid, nurse, girlfriend, teacher, and waitress Research found that 75.5% of the characters in children’s television were male and 21% were female

    10. GIRL POWER “In cartoon land, all the girls are sidekicks and there is no doubt who is in charge” Smurfette was blonde and very caring Velma was smart but unattractive There were very few female cartoons before Sailor Moon hit the United States in 1995 and the number of female action heroes increased Empowerment is a common subtext in many recent cartoons geared to girls Recently, female cartoons are trying to break out of the standard gender stereotypes

    11. VIOLENCE By the time a child graduates from high school, they will have witnessed 13,000 violent deaths on television Children who view violent programming on television will behave more aggressively with peers Male characters were seen as engaging in more violent behaviors than female characters

    12. The marketing is targeted toward the children and cause them to want to view the cartoon on a regular basis, but the subliminal messaging is for the adults to target them into enjoying the cartoon.

    13. The Brainwashing Machine The subliminal messages of cartoons have become more overpowering in the United States than the marketing of cartoons Most common in popular cartoons Sponge Bob Square Pants, the 1999 favorite on Nickelodeon, used metaphors such as “tarter sauce” in place of profanity

    14. Work Cited:

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