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The outs of e-marketing

The outs of e-marketing

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The outs of e-marketing

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  1. The outs of e-marketing By greenmessage The environmental communication specialists

  2. Content • What is marketing • E-Marketing • Targeting • Content • How to read stats • How to turn warm leads into sales

  3. What is marketing? • Identifying what your target customer wants • Pulling not pushing • Identify your USP • Looking good – Branding • Use emotion • Safety – healthy – environmental etc. • The step before a sale

  4. Marketing Strategy “The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.” Source :- Business Link

  5. Traditional Direct Mail • Last year the UK spent over 2 billion pounds on traditional direct mailings • A good direct mail campaign will get 1% open rate • Therefore 99% was wasted! • Imagine the energy and materials being wasted on each mailing and the lack of results

  6. E marketing • The most • Powerful • Flexible • Cost effective • Measurable • Time driven • Marketing

  7. Targets • Use your database to target the message • Use not only contacts but light touches! • Collect business cards – goldfish bowl! • Segment by marketing strategy • When and what they want to see Remember to update your database every month!

  8. Legal requirements • Permission marketing • Managed unsubscribe • Legal Decent & honest • Advertising Standards Authority

  9. Market research • Use e-newsletters as your market research • Create product/service subjects • Measure click through’s • Establish what people look at

  10. Content • Well thought out punchy words • Relevant pictures • Links to your own web site • Spam words! - A must • Platform checking! - A must • Auto responders 150 words per article is great

  11. Timing • Timing is everything • Same time every time • Not Mondays or Fridays • 10.00 am to 4.00pm is ideal Gran always said being regular was good for you!

  12. E – Newsletter stats • The only marketing which is totally measurable • Real time results • The ability create warms leads • Salesman's dream!

  13. Stats – the must have list • Unique opens • Links • Bounces • Unsubscribe • Forwards • Triggers • Auto downloads

  14. What next • Reap what you sow • Follow up calls they are warm now! • Seek feed back • Learn what people want to see • Plan next e-newsletter well in advance The follow up is so important as it is what seals the deals

  15. Now what • E-marketing is the most powerful and cost effective tool in you business growth plans • Create a plan • Work the plan • Measure the outcome • Review and improve