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The outs of e-marketing. By greenmessage The environmental communication specialists. Content. What is marketing E-Marketing Targeting Content How to read stats How to turn warm leads into sales. What is marketing?. Identifying what your target customer wants Pulling not pushing

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the outs of e marketing

The outs of e-marketing

By greenmessage

The environmental communication specialists

content
Content
  • What is marketing
  • E-Marketing
  • Targeting
  • Content
  • How to read stats
  • How to turn warm leads into sales
what is marketing
What is marketing?
  • Identifying what your target customer wants
  • Pulling not pushing
  • Identify your USP
  • Looking good – Branding
  • Use emotion
    • Safety – healthy – environmental etc.
  • The step before a sale
marketing strategy
Marketing Strategy

“The purpose of your marketing strategy should be to identify and then communicate the benefits of your business offering to your target market.”

Source :- Business Link

traditional direct mail
Traditional Direct Mail
  • Last year the UK spent over 2 billion pounds on traditional direct mailings
  • A good direct mail campaign will get 1% open rate
  • Therefore 99% was wasted!
  • Imagine the energy and materials being wasted on each mailing and the lack of results
e marketing
E marketing
  • The most
    • Powerful
    • Flexible
    • Cost effective
    • Measurable
    • Time driven
  • Marketing
targets
Targets
  • Use your database to target the message
  • Use not only contacts but light touches!
  • Collect business cards – goldfish bowl!
  • Segment by marketing strategy
  • When and what they want to see

Remember to update your database every month!

legal requirements
Legal requirements
  • Permission marketing
  • Managed unsubscribe
  • Legal Decent & honest
  • Advertising Standards Authority
market research
Market research
  • Use e-newsletters as your market research
  • Create product/service subjects
  • Measure click through’s
  • Establish what people look at
content1
Content
  • Well thought out punchy words
  • Relevant pictures
  • Links to your own web site
  • Spam words! - A must
  • Platform checking! - A must
  • Auto responders

150 words per article is great

timing
Timing
  • Timing is everything
    • Same time every time
    • Not Mondays or Fridays
    • 10.00 am to 4.00pm is ideal

Gran always said being regular was good for you!

e newsletter stats
E – Newsletter stats
  • The only marketing which is totally measurable
  • Real time results
  • The ability create warms leads
  • Salesman's dream!
stats the must have list
Stats – the must have list
  • Unique opens
  • Links
  • Bounces
  • Unsubscribe
  • Forwards
  • Triggers
  • Auto downloads
what next
What next
  • Reap what you sow
  • Follow up calls they are warm now!
  • Seek feed back
  • Learn what people want to see
  • Plan next e-newsletter well in advance

The follow up is so important as it is what seals the deals

now what
Now what
  • E-marketing is the most powerful and cost effective tool in you business growth plans
  • Create a plan
  • Work the plan
  • Measure the outcome
  • Review and improve
ad