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Promotional Activity.

Promotional Activity. You have been asked to design an attention getting and income-producing promotional campaign for the National Wheelchair Basketball Association. Work in a group and complete the following activities.

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Promotional Activity.

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  1. Promotional Activity. You have been asked to design an attention getting and income-producing promotional campaign for the National Wheelchair Basketball Association. • Work in a group and complete the following activities. • Using the internet, research the history of wheelchair basketball. Learn how and when it started and how it has expanded over the years. Be sure to learn how it has included women and college students. Make notes about its tournaments and championships, and don’t leave out information about its star athletics. Find out the audience market size of wheelchair citizens. • Write an outline of points you think the public would be interested to know. • Help the NWBA determine its promotional objectives. • Determine how, through promotion, the NWBA might move from niche market to a mainstream market. • Work with the NWBA to determine influential endorsers. • Prepare a proposal for three major corporations, asking for their sponsorship of the next NWBA championships.

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