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eLearning Industry Trends. Tom Barron Senior Consultant Learning on Demand (LoD) SRI Consulting Business Intelligence June 17, 2002. Mergers, Acquisitions, Closures: July- December 2001. Eduneering Merges with KnowledgeWire. KnowledgeMax Merges with Sideware. Viviance merges with

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elearning industry trends

eLearning Industry Trends

Tom Barron

Senior Consultant

Learning on Demand (LoD)

SRI Consulting Business Intelligence

June 17, 2002

industry consolidation

Mergers, Acquisitions, Closures: July- December 2001

Eduneering

Merges with

KnowledgeWire

KnowledgeMax

Merges with

Sideware

Viviance

merges with

K-World

Mergers

Forum Corp

acquires

Interactive Media

EDT Learning

acquires

Learning Edge

Precision Response

acquires

Avaltus

Smartforce

buys

Skillscape

and IMPAX

DigitalThink

buys

LearningByte

Docent

acquires

gForce

SkillSoft

acquires

Books24x7

Acquisitions

Wiley

acquires

Hungry Minds

Serebra

acquires

BitLearning

KnowledgePlanet

Acquires

Peer3 Assets

FT Dynamo

Knowledge

Navigators

McGraw-Hill

Lifetime Learning

Memestreams

Closures

Nov

July

Aug.

Sep.

Oct

Dec

Industry Consolidation
slide3

Industry Consolidation — 2002 Pace Seems to Slow…

Mergers, Acquisitions, Closures: January-June 2002

SmartForce

Announces

Merger w/

Centra

SmartForce, Announces

Merger w/

Skillsoft

SmartForce, Centra

Rescind Merger

Mergers

Element K

Acquires

VLab

BlackBoard

Acquires

Prometheus

Acquisitions

iLearning

Acquires

Caliber Assets

Aegis Research

Acquires

Mindsim

NYUOnline

Closures

Jan

Feb.

Mar.

April

May

June

slide4

Predictions —Industry Consolidation

“I wouldn't be at all surprised to see AOL Time-Warner (AOL) make an acquisition in the learning market.”

–Martin Maleska, managing director at investment banker Veronis Suhler

“The time is now ripe for significant consolidation in distance learning (involving) companies the Nasdaq is looking at delisting.” –Credit Suisse First Boston senior analyst Brandon Dobell.

Several education technology companies with a single product are “looking to be acquired” by companies such as Siebel.

–Louis Pugliese of Novak Biddle Venture Partners.

Source: IIR Training Investment Forum (Mar 02)

tech investment decline european vc funding drops sharply
Tech Investment Decline:European VC Funding Drops Sharply
    • Total €1.18 billion ($1.09 billion) in VC funding in Q1, down 32% from €1.75 billion in Q4 of 2001.
    • Investment in information technology fell 42% to €611 million, down 80% from its peak in Q2 of 2000.
    • German venture investment plunged 76% to €106.2 million in Q1, while in Sweden it fell 64% to €68.51 million.
    • French investments climbed 24% in the first quarter to €242 million. In UK, VC edged up 2% to €446.2 million.
  • Source: Survey by Ernst & Young and VentureOne (Apil 02)
vc funding major vc funding wins
VC Funding:Major VC Funding Wins
  • Powered Inc. — $9M (June 02)
  • Outstart — $11M (May 02)
  • Hyperwave — $18M (Feb 02)
  • Infocast — $7M (Dec 01)
  • Element K — $20M (Dec 01)
  • Interwise — $34M (Oct 01)
  • Pathlore — $10M (Sep 01)
  • Cenquest — $6M (Aug 01)
  • Vuepoint — $11M (July 01)
  • GlobalLearningSystems — $10M (May 01)
  • Knowledge Impact — $24M (May 01)
belt tightening smaller industry expos
Belt-tightening-Smaller Industry Expos

Big names Not exhibiting at ASTD Conference (June 02):

  • Avaltus
  • DigitalThink
  • Docent
  • EDS
  • Geolearning
  • Indeliq
  • Interwise

KnowledgePlanet

LogicBay

Oracle

Outstart

Placeware

UNext

WBT Systems

slide11

Use of eLearning:Still in “early adopter’ realm

CIO Magazine Web Survey:

Does your company have an e-learning initiative underway?

83.01%

90

80

70

60

Total: 1324 votes

50

40

30

16.98%

20

10

0

Yes

No

growing roi testimonials
Growing “ROI” Testimonials
  • Cisco Certification Program
  • IBM - ‘Basic Blue’ mgmt training: 3-yr savings of $88M; costs of $5.03M; 2284% ROI
  • Federal Law Enforcement Training Center
  • Dow Chemical, $34M annual savings
  • KPMG Study (12 multinationals)
  • Procter & Gamble / Toyota ROI Predictions
growing role of fed govt
Growing Role of Fed. Govt
  • Major buyer of eLearning during tech buying slump
  • Government-wide adoption of SCORM interoperability model
  • Piloting use of XML/SCORM metadata repositories
  • Pursuing Learning Object content design in content for Army and National Guard
  • Exploring more sophisticated eLearning technologies through CLEO lab
exploring the waters
Exploring the Waters
  • “Outsiders” debuting eLearning products/services:
    • PeopleSoft — bare-bones LMS platform (4/02)
    • SAP — LMS platform (4/02)
    • Polycom — synchronous eL platform
    • Virage — streaming media eL platform (Feb 02)
    • Yahoo! — streaming media eL platform (Oct 01)
    • Higher Ed eL providers (UOPX, Blackboard) targeting corporate sector
significant alliances
Significant Alliances
  • Sun - National Retail Federation
  • RealNetworks - LearnKey (reseller agreement)
  • AOL - Fathom (consumer eL offering over AOL)
  • Hyperwave - Compaq
  • Docent - Interwoven
  • SAP - Siemens
market strategies
Market Strategies
  • “Fast implementation” assurances
  • Alliance-based integration assurances
  • Focus on hot business units - sales and customer service
  • Hot verticals: financial services, regulated industries (e.g., pharma, petrochemical, healthcare)
  • Hosted (ASP) offerings (often targeting mid-market
looking forward growing use of learning objects
Looking Forward-Growing Use of Learning Objects
  • IT firms using LOs for customer eLearning
  • Large-scale LO development initiatives underway (Citibank, U.S. National Guard, Cisco, others)
  • High level of awareness and use of LO’s found in LoD/ASTD survey
  • Part of larger push toward object-based knowledge management
slide18

Looking Forward-Key Developments in Coming Year

  • HIPAA privacy regulation expected to spark growth in health-care
  • Growth of “automated” learning content development systems
  • DRM emerging as critical to success of Learning Object “economy”
  • More simulation-oriented off-the-shelf content
  • More consolidation on platform side