1 / 15

EADS SPACE TRANSPORTATION

EADS SPACE TRANSPORTATION. Benjamin ANDRE Antoine DALMIERES Clément D’AUDIFFRET Pierre-Rémi FOURES Florent HAYER. Summary. PEST ANALYSIS Political environment Economic environment Social environment Technological environment. IN USA AND RUSSIA. Political environment.

malia
Download Presentation

EADS SPACE TRANSPORTATION

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. EADS SPACE TRANSPORTATION Benjamin ANDRE Antoine DALMIERES Clément D’AUDIFFRET Pierre-Rémi FOURES Florent HAYER

  2. Summary PEST ANALYSIS • Political environment • Economic environment • Social environment • Technological environment IN USA AND RUSSIA

  3. Political environment

  4. Policy in United States • An attractive country • Interest in space development (lunar project) • Huge funds are reserved for research, for army • Best economic situation in the world • Civil stability, security • But… • NASA is protected (no open market)

  5. Policy in Russia • A developing country • Since 1966, cooperative agreement on space sector • 1999 : Starsem is created. EADS is the major shareholder with Russian government • Space tourism • But… • Economic situation ? (prosperity, corruption, funds…) • Security ? (civil war in Tchetcheny)

  6. Economic environment

  7. PEST Analysis (economic)Overview • Type of economic system in countries of operation • Government intervention in the free market • Comparative advantages of host country currency • Efficiency of financial markets • Infrastructure quality • Skill level of workforce • Labor costs • Business cycle stage (prosperity, recession, recovery • Economic growth rate • Discretionary income • Unemployment rate • Inflation rate • Interest rates

  8. U.S.A. Neo liberalism. A controled market by the government (NASA). Largest and most powerfull technologically powerfull economy in the world. High quality and density of infrasctuctures Russia A developing market place. An open market. Former communism economic system. Two real lauch site (Baïkonour and Plesetsk) PEST Analysis (economic)Fact

  9. PEST Analysis (economic)Figures

  10. Social environment

  11. Innovation USA Russia • Population is concerned by innovation • Ex : 66% of home use PC against 36% in France • scientific publications : • 184 000 a year • 2,7% of PIB for R&D Scientific publications : 25000 1% of PIB for R&D Values Religion : 75% of people Nationalism “American way of life” Nationalism 55% of People are Orthodox

  12. Education, culture USA Russia 6,5% of PIB for education 0,6% of PIB for education Population • 3rd most populated state • 4,6% of world population • Dynamic demography • Fertility rate : 2,06 • High level of immigrated population : 1st in the world • Young population • 76,8% of people is working • 7th most populated state • Demography is decreased • Fertility rate : 1,35 • But high level of immigrated people : 2nd in the world

  13. Technological environment

  14. Technological Factors Does technology allow for products and services to be made more cheaply, to a better standard of quality and more inovative? USA RUSSIA • The biggest budget in Space R&D in the world. • The most powerful organisation in Space innovation : NASA • Competition between Ariane-Soyuz and Rockot → A dynamic policy • EADS partnership with Soyuz → A R&D waranty

  15. Any question?

More Related