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11 Simple Things You Can Do Next Week to Make More Money Selling SSL

11 Simple Things You Can Do Next Week to Make More Money Selling SSL

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11 Simple Things You Can Do Next Week to Make More Money Selling SSL

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  1. 11 Simple Things You Can Do Next Weekto Make More Money Selling SSL Bob Angus, VeriSign

  2. 11 Simple Things You Can Do Next Week Talking about tactics No extra resources No budget requests Join the VeriSign Partner Program Visit us at Booth 9

  3. 11 Simple Things You Can Do Next Week #1 Show the VeriSign Secured Seal

  4. Show the VeriSign Secured Seal Home page Shopping cart Checkout Log-in screens Privacy Policy

  5. 11 Simple Things You Can Do Next Week #2 Give your Sales Team a Cheat Sheet

  6. Give your Sales Team a Cheat Sheet Value sound bites Response to price objections Facts at their fingertips Customer stories Update regularly

  7. Give your Sales Team a Cheat Sheet

  8. 11 Simple Things You Can Do Next Week #3 Default to 3 Year Term

  9. Default to 3 Year Term

  10. 11 Simple Things You Can Do Next Week #4 Always Add an Upsell

  11. Always Add an Upsell

  12. 11 Simple Things You Can Do Next Week #5 Give an Offer, Don’t Give Away Profits

  13. Give an Offer, Don’t Give Away Profits Offers that drive desired action Segment your customers First time visitors Infrequent buyers Loyal, high profit customers

  14. 11 Simple Things You Can Do Next Week #6 Use Keywords, Not Tech Terms

  15. Use Keywords, Not Tech Terms SSL vs. secure sockets layer 673,000 74,000 18,100 320

  16. 11 Simple Things You Can Do Next Week #7 SEO for Massive Traffic

  17. SEO for Massive Traffic Google Keyword Tool URLS, titles, headlines, image tags, text links BOLD and italics Mix it up, don’t keyword stuff

  18. SEO for Massive Traffic

  19. 11 Simple Things You Can Do Next Week #8 “Crawlability”

  20. “Crawlability” Sitemap page Navigation – Use text Feed search engines fresh content Customize your 404 error page Use 301 redirects, not 302 redirects

  21. 11 Simple Things You Can Do Next Week #9 Never a Null Moment

  22. Never a Null Moment

  23. 11 Simple Things You Can Do Next Week #10 Show the Green Bar

  24. Show the Green Bar

  25. 11 Simple Things You Can Do Next Week #11 Get a Testimonial… with Metrics

  26. Get a Testimonial… with Metrics

  27. 11 Simple Things You Can Do Next Week BONUS #12 Grab the latest guides, case studies, and sales tools available in the VeriSign Partner Center

  28. Questions & Answers Check out our blogs: http://blogs.verisign.com Follow me on Twitter: http://www.twitter.com/bobangus My VeriSign Personal Identity: http://bobangus.pip.verisignlabs.com Q&A