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Improving Your Section/Branch Newsletter & Website. Sean P. Merrell, P.E., PTOE Dallas Branch President & Communications Chair Texas Section Centennial Celebration Chair. History of Dallas ASCE Website. Feb 2007 - Houston Branch contracted with Schipul to create branch website - $10,000

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improving your section branch newsletter website

Improving Your Section/Branch Newsletter & Website

Sean P. Merrell, P.E., PTOE

Dallas Branch President & Communications Chair

Texas Section Centennial Celebration Chair

history of dallas asce website
History of Dallas ASCE Website
  • Feb 2007 - Houston Branch contracted with Schipul to create branch website - $10,000
  • Sep 2008 - Dallas Branch copied template from Houston - $3,000
  • 2010 & 2011 - Won Outstanding Section & Branch Web Award
website newsletter stats
Website/Newsletter Stats
  • Web hosting - $395/month (500 - 2,500 members)
    • $195/month (150 – 500 members)
    • $99/month (<150 members)
  • 2,500 receive electronic newsletter
    • 1,518 Subscribing members in Dallas Branch
  • 50 website/newsletter sponsors
    • $200 to sponsor for 1 year
    • Meeting sponsorship $100 off if website/newsletter sponsor
  • 175 – 200 RSVP for meetings online each month
    • 2/3 pay online via Paypal
website analytics
Website Analytics
  • Google Analytics – FREE!!
  • http://www.google.com/analytics/
  • Recent site usage stats
    • 1,153 Visits
    • 4,353 Page views
    • 3.78 Pages/Visit
    • 02:36 Avg. Time on Site
other communication m edia
Other Communication Media
  • Snail mail (post cards)
  • Social Media
    • Facebook
    • Google +
    • Linkedin
    • Twitter
  • Youtube
communication basics
Communication Basics
  • Who is your audience
    • Members
    • Civil Engineers (Non-Members)
    • Younger members/students
    • POTENTIAL CLIENTS
  • Share ideas (social media)
  • Clear message
    • Too little information bad
    • Too much information worse
  • Update frequently
  • Timely posting of info
    • Set deadlines for material
website evaluation criteria
Website Evaluation Criteria
  • Navigation
  • Use of correct ASCE logo/shield
  • Attractive design /layout
    • Effective use of space
    • Effective use of graphics/banners to convey important information
    • Deduct for articles/graphics that appear cluttered or disarrayed
  • Clear consistent style - no more than 3 fonts used on any page
  • Articles are relevant to a large cross section of members
  • The most important/news worthy articles are featured on home page
    • Deduct for each grammatical error
  • Regional and national issues addressed in articles
  • Newsletter is on website
  • Hotlinks
    • Branch (if applicable)
    • Younger Members (if applicable)
    • Student Chapters
    • Section and Branch Local Committees
    • Media/Public Relations Contact
website evaluation criteria1
Website Evaluation Criteria
  • Calendar of upcoming events
  • Listing of local officers & committee chairs
  • Recognition of current local achievers/awardees
  • President’s Message
  • Membership information
  • Feedback page
  • Link to ASCE national web site
  • Effective use of photos
  • Timeliness of information
  • Job Listings
  • ASCE Central number listed (1-800-548-ASCE)
  • ASCE/GSD staff contact listed
  • Branch news on Section Web Site
  • Any unique features/articles