Movie Production Companies logo design
http://www.youtube.com/watch?v=cQioRAW2c3kDreamworks logo – animated version
Custom Design movie logo’s • Often a company will create a custom version of its logo to help set the stage or create a mood at the beginning of a movie. http://www.youtube.com/watch?v=YUrSQ6k92s8
The meaning of logos… • What does the Fed Ex logo mean? Obviously it’s a shortening of the name “Federal” and “Express” – each with its own connotations. • Which are? • Can anyone see the hidden or subliminal logo?
http://www.funonthenet.in/content/view/344/31/ The meaning of logos… Notice the hidden arrow in between the E and the X. What does the arrow say or insinuate about FedEx?
Production company name The name should be fairly short (or easy to shorten) and have a catchy name recognition sound, look or mental (emotional or intellectual) association. Think easy to remember. Your first task will be to create a name for your production company. The name should have some sort of meaning to you or people who know you.
LOGO DESIGN • What is a logo? • A logo is an identification mark. It is a symbol that companies (and individuals) use so that others can quickly and easily recognize who and what the company is. • Logo’s also serve the function of giving some indication of what it is that a person or company does (most logo’s began this way even if the logo no longer shows this easily). • Logo’s can also help to establish a mood, feeling or emotional association that the company want to portray, such as…
The development of the “logo” • Logos can be traced to ancient Egyptian cartouches (as early as the 12th century BC) if you want to be technical in your definition of what a logo is.
The development of the “logo” • Heraldry and Coat of Arms later came to serve the same purpose on the medieval battlefields of Europe and the Middle East. • Why would easy identification be of importance on the battlefield?
The development of the “logo” • The Orient saw a proliferation and refinement in personal family crests. • Logo design is still a high art in Japan and other Asian countries.
The development of the “logo” • Logo design in the 20th century has developed into four basic approaches to the design. These are… • Alphagram • Pictogram • Logotype • Abstract
Alphagram • Alphagrams are based on letter forms. • These usually use the first initial or a combination of letters from the name to create the logo. • This is often used when a companies name is long and/or hard to pronouce.
Pictogram • Pictograms are symbols which relate to a companies name or its product. • Pictograms should be easily recognizable. • As technology advanced, these types of logos may become outdated.
Logotype • A logotype is a logo created by using the name of the company in whole. • These are usually stylized or decorative and sometimes used in conjunction with a symbol (but not dependant on the symbol).