1 / 2

uControl – week5

uControl – week5. 7. 5. 4. 2. 1. Automated service, repeat usage. Consumers: Teens & 20 somethings Families with kids. Interactive entertainment Receive promotions. Develop games, as proof of concept Analytics Business development Systems integration. Partners : Game developers

makaio
Download Presentation

uControl – week5

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. uControl – week5 7 5 4 2 1 • Automated service, repeat usage • Consumers: • Teens & 20 somethings • Families with kids • Interactive entertainment • Receive promotions • Develop games, as proof of concept • Analytics • Business development • Systems integration • Partners: • Game developers • Software Vendors • Content Mgmt Provider • Network Operators • Suppliers: • UC Berkeley (Technology IP – UCB/CS dept) • Personal assistance • Improve experience • Co-creation • Venue owners • Stadiums • Movie Theaters • Bars/Restaurants 6 3 •  CPM • Interactive content • Intellectual Property • Direct sales • Systems Integrators • WiFi/3G/NFC •  Ad effectiveness • Network Operators • Network operators • Signage Player • Display • On display Advertisers/ Brands Sponsors • Marketing agencies • Event planners • Smartphone app 9 8 • Technology development • (Human resources & Integration costs) • IT Infrastructure • Business development • Sales coverage • Network Operator: Software Licensing & Support • Network Operator: Ads distribution fees • Advertisers: Content Creation Fees • Mobile App: Advertizing revenue

  2. uControl – week6 12 24 5 24 11 • Develop product prototype & pilot • Analytics • Business development • Systems integration • Automated service, repeat usage • Consumers: • Teens & 20 somethings • Families with kids • Any one with Smartphone • Partners: • Game developers • Software Vendors • Content Mgmt Provider • Network Operators • Suppliers: • UC Berkeley (Technology IP – UCB/CS dept) • Interactive entertainment • Receive promotions/rewards • Personal assistance • Co-creation • Improve experience 9 • Venue owners • Stadiums • Movie Theaters • Bars/Restaurants 9 • Intellectual Property •  CPM • Interactive content • Direct sales • Systems Integrators • WiFi/3G/NFC •  Ad effectiveness • Network Operators • Network operators • Signage Player • Display • On display Advertisers/ Brands Sponsors • Marketing agencies • Event planners • Smartphone app 4 3 • Technology development • (Human resources & Integration costs) • Creative Content development • IT Infrastructure • Business development • Sales coverage • Network Operator: Software Licensing & Support • Network Operator: Ads Revenue Sharing • Advertisers: Content Creation Fees • Mobile App: Advertizing revenue

More Related