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MoveOn.org

MoveOn.org. Daniel Mintz. A Little History. MoveOn.org founded by Wes Boyd and Joan Blades in September, 1998 Collected 500 signatures in first 24 hours, 500 in next 3 hours, and ended up with 500,000 total 2000 volunteers delivered the petitions in person to Members of Congress

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MoveOn.org

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  1. MoveOn.org Daniel Mintz

  2. A Little History • MoveOn.org founded by Wes Boyd and Joan Blades in September, 1998 • Collected 500 signatures in first 24 hours, 500 in next 3 hours, and ended up with 500,000 total • 2000 volunteers delivered the petitions in person to Members of Congress • By the November, 1998 Elections, it was clear that MoveOn had found its niche

  3. Membership • Everyone who signs a petition becomes a member. • 3.2 million members • Primary method of communication is email. • New members are recruited by their social network. • MoveOn can target members very effectively by using its member database.

  4. Fundraising • Before there was Howard Dean, there was MoveOn. • Raise money over the net from small donors • 2000: $2 million raised • 2005: $9 million raised from 125,000 donors. Avg. contribution: $45. Largest contribution: $5000 • Pioneered a new fundraising model made possible by low fundraising costs on the net.

  5. ActionForum • Originally envisioned for local political use. • Internet facilitates 2-way communication with membership. • ActionForum.com lets members suggest action. • Most popular items float to the top. • Avoids the “Tyranny of the Annoying” - Exley • Weekly tracking poll

  6. Organizing Principles • Tap into the strength in numbers. • Offer different levels of engagement. • Provide lowest possible barrier to entry. • Use the media to magnify impact. • Cultivate the MoveOn “brand.” • Encourage members to “bring a friend.” • Tap into existing local social networks.

  7. 3 Models • Use Sheer Numbers • Use Members’ Existing Skills • Give Members New Skills

  8. Abundance of Members • Simple, time-consuming tasks can be performed quickly and efficiently. • Reclassify database entries • Research positions of Members of Congress • Collect media contact info

  9. There are a lot of us

  10. Use Members’ Existing Skills • BushIn30Seconds garnered more than 1000 entries. (Winning Video) • MoveOn 2005 Holiday Card designed by professional designers who are members • HurricaneHousing logo donated by members • Statistician members help analyze data • MySQL programmers help optimize queries

  11. Give Members New Skills • Operation Democracy • Establish Local Coordinating Councils • Identify and tap into existing networks • Find and cultivate the best members “It’s a great way to meet progressive neighbors you never knew you had.” -Daniel MoveOn.org Support

  12. Thanks (for all you do)

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