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Brian Kassay

Brian Kassay. http://briankassay.com @ briankassay brian@briankassay.com. Profile. Developer with over 14 years experience Primarily Windows and .NET development experience Currently working with ASP.NET ( WebForms / MVC) professionally Windows Phone 7 developer as a hobbyist

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Brian Kassay

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  1. Brian Kassay http://briankassay.com @briankassay brian@briankassay.com

  2. Profile • Developer with over 14 years experience • Primarily Windows and .NET development experience • Currently working with ASP.NET (WebForms / MVC) professionally • Windows Phone 7 developer as a hobbyist • Started with Windows Mobile 6.5 development

  3. Link Sync Up • Windows Mobile 6.5 application to sync Bookmarks/Favorite links between Opera 9.x with Pocket Internet Explorer • Lessons Learned • First understanding of marketplace submission rules • Mobile development, even with previous .NET experience, has a significant learning curve • Windows Marketplace for 6.5 entered late to the the party

  4. WootTracker7 • Shows current items of the day from Woot.com website • Occasionally site features a ‘Woot Off’, items sold one after another. WootTracker7 will monitor item changes and alert on item changes • Lessons Learned • Significantly different then WM 6.5 development • Understanding of unique WP7 API’s • Competition of ‘obvious’ applications is high

  5. APODViewer7 • Views image data from NASA’s Astronomy Picture of the Day website • Over 5,400 images since June 1995 • Lessons Learned • Features need to continuouslyprogress • Revenue on casual apps is low

  6. Revenue • Paid/Trial • Advantages • Easy to implement • Disadvantages • Some users ignore pay apps completely • Users are reluctant to buy apps, even as low as 99 cents • Free with Ads • Advantages • People are more likely to see, download, and use free apps • Revenue reports from various bloggers say this model produces more revenue • Disadvantages • Less visual space due to ads • Reduced feature decisions • Dealing with ad providers • Revenue is highly variable, even with consistent user activity

  7. Microsoft pubCenter Ad serving component allowing developers to place ads into Windows Phone 7 applications, as well as web applications. • Included with WP7 SDK 7.1 Beta 2 • Very easy to implement • Best ad network for displaying US ads • Excellent API for its Silverlight and XNA component

  8. pubCenter supported countries • Currently Supported: • United States • United Kingdom • Netherlands • Plan Supported • Canada • France • Germany

  9. Ads

  10. Ad handlers • MobClix • http://www.mobclix.com/ • Ad Configuration + Rotator for Windows • http://adconfiguration.codeplex.com • aldarITSuperAds • http://www.aldarit.com/superads.html • http://nuget.org/List/Packages/SuperAds • ImproviSoftAdManagement Component • http://improvisoft.com • Ad Rotator • http://wp7adrotator.codeplex.com/

  11. Ad Rotator • Supports Multiple Ad Vendors • Microsoft pubCenter • Google AdMob • AdDuplex • Inneractive (currently disabled) • Allows setting probability of what ad vender will be shown based on users culture • Remote settings file to control probability on the fly

  12. Ad Rotator • Add object your page • Update settings in your initialization code

  13. Ad Rotator • Settings file set internally in your application and on your webserver

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