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Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing PowerPoint Presentation
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Using Social Media as a Marketing Tool Linkedin session Andrew Greenyer Director, Raise the Roof Marketing. 1. What actions have you taken?. What is Linkedin?. Who has a LinkedIn account? If you do how complete is your account? How active are you?. Linkedin - Overview.

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Using Social Media as a Marketing ToolLinkedin sessionAndrew GreenyerDirector, Raise the Roof Marketing

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what is linkedin
What is Linkedin?
  • Who has a LinkedIn account?
  • If you do how complete is your account?
  • How active are you?
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“Linkedin helps you find valuable people and informs you of the mutual connections you have with them”

linkedin
Linkedin
  • Launched in May 2003
  • Has 150 million professionals networked (50:50 M/F)
  • 1.3m Small Businesses
  • Known as Facebook for Grown-ups (or suits)
  • Host a CV online and connect to other professionals in your organisation, previous employers or industry sector
  • Allows you to be introduced to people you could never meet
  • Used for job searching
linkedin how to use
Linkedin – how to use
  • Use to make connections to decision makers in target organisation
  • Research your target companies and individuals
  • Keep an eye on your competitors
  • Share your content with like minded individuals
  • Become a thought leader in your field
what can find you
What can find you?
  • New Business Opportunities
  • Requests to Tender
  • Writing requests
  • Speaking requests
  • Job Opportunities
where to start
Where to start?
  • Create an account at linkedin.com (if not already got one)
  • Make sure your profile is complete as possible
  • Identify and connect to people you know to start to build your network
  • Research which groups to join
how to achieve a complete profile
How to achieve a complete profile
  • Use a professional image
  • Create a compelling headline
  • List your current position and at least 2 past positions
  • Complete the summary section
  • Complete the skills and expertise section
  • Give recommendations first
  • Complete the interests and groups section

Hint – you will need 3 recommendations before your profile can be marked as complete

optimise your profile to get found by contacts
Optimise your profile to get found by contacts

Edit your websites – you can have up to 3

Add your Twitter account

Edit your public URL to make it personal to you

getting you network started
Getting you network started
  • Connect with your direct contacts
add new connections
Add new connections
  • Browse the networks of your immediate networks by visiting their profile
  • Use the search function to look for individuals by name and/or company
  • Join groups that your target market join
  • Watch your network’s interactions and connections
increasing your network
Increasing your network
  • Check you contacts from your email accounts – are they on Linkedin?
  • Connect with people you meet in the groups
  • Add people you meet at external networking events
  • Cross link with other connections on other social media networks
what do you need to do to get 100 completion
What do you need to do to get 100% completion?
  • Do you need to join Linkedin?
  • How complete is your profile?
  • List what you need to do to improve your profile and it’s visibility.
linkedin groups
Linkedin Groups
  • These are great opportunities to connect with people in your niche
  • They give you the chance to be seen by your industry peers
  • They give you a chance to become more well known in your industry
  • You can demonstrate what you know about your subject
develop thought leadership
Develop Thought Leadership
  • Status Updates
        • Quality of updates not volume
        • 2-4 updates per day
        • Make them compelling or noteworthy
    • Linkedin Answers
      • Companies post questions to get answers from professionals
how are you going to use linkedin for your business
How are you going to use Linkedin for your business
  • Can you and your business use Linkedin?
  • What do you need to do?
      • Create a company page
      • Need to identify and join groups
      • Invite current clients / contacts to connect
      • Follow competitors
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Using Social Media as a Marketing ToolLinkedin sessionAndrew GreenyerDirector, Raise the Roof Marketing

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