opsm 305 supply chain management n.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
OPSM 305 Supply Chain Management PowerPoint Presentation
Download Presentation
OPSM 305 Supply Chain Management

Loading in 2 Seconds...

play fullscreen
1 / 15

OPSM 305 Supply Chain Management - PowerPoint PPT Presentation


  • 266 Views
  • Uploaded on

Ko ç Un iversity. OPSM 305 Supply Chain Management. Class 23: Strategic Alliances. Zeynep Aksin zaksin @ku.edu.tr. Next class. Vestel case Read the case before class Please e-mail presentation slides before class. Relating to practice. Efes: solved transportation problem using LP

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'OPSM 305 Supply Chain Management' - maine


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
opsm 305 supply chain management

Koç University

OPSM 305 Supply Chain Management

Class 23:

Strategic Alliances

Zeynep Aksin

zaksin@ku.edu.tr

next class
Next class
  • Vestel case
  • Read the case before class
  • Please e-mail presentation slides before class
relating to practice
Relating to practice
  • Efes: solved transportation problem using LP
  • Vestel: Will see application involving other transportation related issues we will talk about today: vehicle selection, routing
data for routing
Data for routing
  • Mileage Estimation
    • Street Network
    • Straight line distances
      • This is of course an underestimate of the road distance. To estimate the road distance we multiply the straight line distance by a scale factor, . Typically =1.3.
vehicle routing
Vehicle Routing
  • The fleet :
  • types
  • sizes
  • costs
  • Customer :
  • location
  • demand
  • accessibility

Delivery zone

vehicle routing problem
Vehicle routing problem

Given the demand at i clients

determine the itineraries of K

vehicles with a given capacity Q

vrp heuristic approach
VRP : heuristic approach
  • Savings algorithm (Clarke and Wright 1964)
    • Initial phase :
      • create n routes (0,i,0), where 0 is the transit point (or DC or depot)
      • calculate the savings sij = ci0 + c0j - cij and order them in decreasing order
    • Go over the savings list trying to combine the routes :
      • Find a route that terminates with i and another that starts with j
      • Verify capacity constraints

Initial solution :

Combine :

vrp heuristic approach1

0-1-4-0

0-3-5-2-0

0-1-4-0

0-2-0

0-3-0

0-5-0

0-1-4-0

0-2-0

0-3-5-0

VRP : heuristic approach
  • Savings algorithm: example

0 1 2 3 4

1 18

2 7 15

3 10 7 6

4 22 13 22 19

5 20 11 6 4 20

Demand

1 : 6

2 : 4

3 : 4

4 : 6

5 : 5

Capacity 14

Distances :

(1,4) (1,5) (3,5) (4,5) (1,3) (2,5) (3,4) (2,3) (1,2) (2,4)

27 27 26 22 21 21 13 11 10 7

Savings list :

Solution :

0-1-0

0-2-0

0-3-0

0-4-0

0-5-0

objectives of a strategic alliance
Objectives of a strategic alliance
  • Adding value to products: improving time to market, distribution times, etc.
  • Improving market access: better advertising, more channels, etc.
  • Strengthening operations: lowering system costs, cycle times, etc.
  • Adding technological strength
  • Enhancing strategic growth: overcoming entry barriers
  • Enhancing organizational skills: learning, self-learning
  • Building financial strength: risk sharing, increasing income, etc.
sps in scs
SPs in SCs
  • 3PL
  • Retailer-supplier partnerships
    • Quick response
    • Continuous replenishment
    • Advanced continous replenishment
    • VMI
  • Distributor integration
    • Transshipment
    • Technical expertise sharing
example 3pl
Example: 3PL
  • Focus on core strengths
  • Provides technological flexibility
  • Provides other flexibilities: geographic locations, regional warehousing, etc.
  • Disadvantages: loss of control, 3PL interacting with customers
  • A form of outsourcing
3pl success factors
3PL Success factors
  • Know your own costs
    • Measurability-data availability
    • Activity based costing
  • Customer orientation of the 3PL
  • Specialization of the 3PL
    • import-export
    • Small package
    • Warehousing
    • Ship logistics
    • Etc.
  • Asset-owning versus non-asset-owning
3pl implementation issues
3PL Implementation Issues
  • Effective communication
  • Performance measures
  • Detailed contracts/agreements
  • Performance follow-up procedures
distributor integration transshipment
Distributor integration: transshipment
  • “shipment of items between different facilities at the same level in the supply chain to meet some immediate need”
  • Between retailers
  • Between separately owned distributors: requires distributor integration, typically orchestrated by the manufacturer
    • Information system to enable inventory visibility
    • Incentives both ways so that distributors are willing to share their inventory