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College of Business: The “Business Ready” Pre-Core and Core Curriculum. Ronald Johnson, dean, College of Business October 27, 2008. MAKING AN IMPACT.

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College of Business: The “Business Ready” Pre-Core and Core Curriculum


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    1. College of Business: The “Business Ready” Pre-Core and Core Curriculum Ronald Johnson, dean, College of Business October 27, 2008

    2. MAKING AN IMPACT The College of Business focuses its mission on being a leading educator of high-performance, innovative, leadership talent that meets tomorrow’s business and the region’s evolving growth and development needs. Our efforts are directed at students seeking an education in business and is centered on developing the judgment skills, tools and experiences required for them to “make a difference in their world”.

    3. Relevance Critical thinking Citizenship, culture and national values Diversity Ethics and morality Judgment, reasoning and knowledge Leadership Readiness for work and managing uncertainty Impact QEP/ Assurance of Learning goals Boyer Model of Scholarship Teaching effectiveness Engagement in support of regional economic transformation and community development Standards and Quality Improvement AACSB International accreditation University Administration and faculty senate requirements The Market Employers Non-generic post undergraduate programs Parents, students and guidance counselors BUSINESS EDUCATION AT WCU: CRITICAL CHALLENGES

    4. The men and women of the College of Business at Western Carolina University have committed themselves to providing a learning experience characterized by faculty working together with students in an inspiring collaboration focused on helping students synthesize their curricular and co-curricular (outside of courses) college experiences and, thus, helping students to become intentional participants in their own educational journey. We call this approach our “Business Ready” solution. “Business Ready” is about much more than College of Business graduates having expertise in a specific business discipline (e.g. accounting, management, marketing, etc.). It is a matter of our graduates being equipped with the ability and support to make decisions that allow them to “make a difference in their world” in an effective, sustainable and balanced way. It is also a matter of providing non-business majors with the best of both worlds – developing their subject matter expertise in their chosen non-business discipline while having the opportunity to follow a course of study focusing on the development of management and/ or entrepreneurial know how. MEETING THE CHALLENGES: THE COB “BUSINESS READY” SOLUTION

    5. Action Taking Risks Options Opportunities WHAT IS A “BUSINESS READY” GRADUATE? HIGH IMPACT, INNOVATIVE LEADERSHIP “Business Ready” Graduate = Articulating Communication Delivering Execution Organizing Leadership Finding Knowledge

    6. The cornerstone of the College of Business’s educational programs is a commitment to a “Business Ready” learning environment that combines: Career-focused academic studies and co-curricular activities Learning by doing skills obtained from developing solutions to real-world problems confronting local and global businesses and institutions A broadening of intellectual knowledge and a strong foundation for ethical and moral decision making A network of successful and active alumni and engaged business, government and nonprofit organizations THE “BUSINESS READY” SOLUTION: KEY TENETS

    7. Although disciplinary tools, learning and experience play a central role in an individual’s career success. It is critical to note, that the pillars of being “Business Ready” ─ portable skills (e.g., strategic skills, operating skills, courage, energy and drive, organizational positioning skills personal and interpersonal skills) which are essential to all fields and conscientious thinking (purpose driven, community service oriented and commitment to being a well-rounded active citizen) ─ are also essential to career longevity and success . Leading the Business (C-Suite) Managing Policy Managing People Managing Projects “BUSINESS READY” DRIVES CAREER SUCCESS

    8. Liberal studies is an integral part of the University’s student holistic learning and development perspective. The College of Business Pre-Core and Core also play an essential role in broadening our students’ perspective and deepening their understanding of themselves and the learning journey that they have embarked on. Liberal Studies >> Students seeking admission to the College of Business Core and upper division majors are required to complete the Proposed College of Business Pre-Core requirements.The Proposed College of Business Pre-Core Requirements are:Math 130; Microeconomics; Strategy First;Small Group Communication & Sales Skills;Financial Accounting; and Analytical Tools for Managers. Pre-Core* >> The Proposed College of Business Core requirements are: Business Decision Models; Business Forecasting; Corporate Finance;Foundation of Leadership and Teamwork;Global Strategic Management (Capstone); IT Enterprise Solutions; Legal & Ethical Environment of Business; Management of People at Work; Managerial Accounting (Simulation); Marketing Program Design & Strategy; and Project Management. Core** >> The College of Business BSBA programs are: Accounting; Business Administration and Law; Computer Information Systems; Entrepreneurship; Finance (Banking); Finance (Financial Planning); Management; and Marketing. The College of Business Pre-Core and Core will also apply to the BS degree program in International Business. Majors >> PROPOSED “BUSINESS READY” BSBA CURRICULUM * Limited substitutions will be allowed for Pre-Core courses that also meet Liberal Studies requirements, except for Microeconomics. ** Capstones in the major that are aligned with the Global Strategic Management course can substitute for the Program Capstone requirement. Selected upper division courses in the major may be substituted for Project Management.

    9. Core Business Competencies Managing Decision-Making Processes Managing Human Capital Managing Strategy & Innovation Managing the Task Environment Managing Administration & Control Managing Logistics & Technology Relevant Pre-Core Courses Strategy First, Math, Business Decision I Small Group Communications and Sales Skills Strategy First Strategy First, Small Group Communications and Sales Skills Financial Accounting, Microeconomics THE “BUSINESS READY” PRE-CORE: CORE BUSINESS COMPETENCIES

    10. Assurance of Learning (AOL) GOALS Capable of making business decisions and solving business problems using critical thinking skills. Effective business communicators Knowledgeable about current business theory, concepts, methodology, terminology and practices Prepared to be high impact, innovative leaders Proficient in the use and schooled in the management of business information systems and technology Capable of making sound ethical judgments and decisions Capable of managing diversity on a global stage Relevant Pre-Core Courses Math, Business Decision I Business Decision I, Strategy First Strategy First, Small Group Communications and Sales Skills, Microeconomics, Financial Accounting, Business Decision I Strategy First, Small Group Communications and Sales Skills Strategy First, Small Group Communications and Sales Skills, Microeconomics, Financial Accounting, Business Decision I Financial Accounting, Business Decision I, Strategy First Small Group Communications and Sales Skills THE “BUSINESS READY” PRE-CORE: AOL GOALS

    11. Core Business Competencies Managing Decision-Making Processes Managing Human Capital Managing Strategy & Innovation Managing the Task Environment Managing Administration & Control Managing Logistics & Technology Relevant Core Courses Business Decisions II, Macroeconomics and Market Forecasting Management with OB Topics (HR), Leadership Leadership, Marketing Planning and Strategy Tools, Enterprise IT Solutions, Global Strategic Management (Capstone) Legal and Ethical Environment of Business, Marketing Planning and Strategy Tools Macroeconomics and Market Forecasting, Financial Management, Legal and Ethical Environment of Business Enterprise IT Solutions, Project Management THE “BUSINESS READY” PRE-CORE: CORE BUSINESS COMPETENCIES

    12. Assurance of Learning (AOL) Goals Capable of making business decisions and solving business problems using critical thinking skills. Effective business communicators Knowledgeable about current business theory, concepts, methodology, terminology and practices Prepared to be high impact, innovative leaders Proficient in the use and schooled in the management of business information systems and technology Capable of making sound ethical judgments and decisions Capable of managing diversity on a global stage Relevant Core Courses Legal and Ethical Environment of Business, Marketing Planning and Strategy Tools, Business Decisions II, Global Strategic Management (Capstone) Management with OB Topics (HR), Leadership, Legal and Ethical Environment of Business, Marketing Planning and Strategy Tools, Enterprise IT Solutions, Project Management, Global Strategic Management (Capstone) Management with OB Topics (HR), Leadership, Legal and Ethical Environment of Business, Marketing Planning and Macroeconomics and Market Forecasting, Financial Management, Strategy Tools, Enterprise IT Solutions, Project Management, Global Strategic Management (Capstone) Management with OB Topics (HR), Leadership, Project Management, Global Strategic Management (Capstone) Enterprise IT Solutions, Project Management, Business Decision II, Global Strategic Management (Capstone) Legal and Ethical Environment of Business, Global Strategic Management (Capstone) Enterprise IT Solutions, Project Management, Legal and Ethical Environment of Business, Management with OB Topics (HR), Leadership, Global Strategic Management (Capstone) THE “BUSINESS READY” CORE: COB AOL GOALS

    13. PROPOSED “BUSINESS READY”PRE-CORE AND CORE

    14. } } 9 6* THE “BUSINESS READY” BSBA DEGREE CREDIT HOUR REQUIREMENTS } 42**

    15. BSBA Core & Pre-Core Institute for the Economy and the Future The BSBA Practicum COB Undergraduate Program in Leadership Sales Center Center for Entrepreneurship & Innovation Service Learning Projects, CO-Ops, Internships, & Student Organizations Study Abroad & Undergraduate Research Majors & Concentrations THE “BUSINESS READY” BSBA ~ A PORTFOLIO OF VALUABLE LEARNING, RESEARCH AND ENGAGEMENT OPPORTUNITIES

    16. Entrepreneurship Institute for the Economy and the Future CO-OPs and Internships COB Bachelors of Science Degree Programs Sport Management Applied Business & International Issues Service Learning Projects, CO-Ops, Internships, & Student Organizations Study Abroad & Undergraduate Research Hospitality and Tourism THE “BUSINESS READY” BS PROGRAMS ~ APPLYING BUSINESS CONCEPTS IN SPECIFIC INDUSTRIES AND NON-BUSINESS DISCIPLINES

    17. BSBA Accounting Business Computer Information Systems Business Administration and Law Entrepreneurship Finance (Banking) Finance (Financial Services) Management Marketing BS Programs Applied Management (proposed) Entrepreneurship Hospitality and Tourism International Business (proposed to be discontinued) Sport Management “BUSINESS READY” UNDERGRADUATE MAJORS