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Rocky J. Sexton Roanoke College April 10, 2001. Presentation Outline. Celanese AG at a glance Brief history 5 major segments, or branches of the company Overview of Celanese Chemicals Overview of Celanese Acetate (concentration on acetate) Overview of Ticona (concentration on Topas ®)

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Presentation Transcript

Rocky J. Sexton

Roanoke College

April 10, 2001

presentation outline
Presentation Outline
  • Celanese AG at a glance
  • Brief history
  • 5 major segments, or branches of the company
  • Overview of Celanese Chemicals
  • Overview of Celanese Acetate (concentration on acetate)
  • Overview of Ticona (concentration on Topas®)
  • Overview of Nutrinova (concentration on Sunett®)
  • Overview of Trespaphan
  • Conclusions and/or Questions
celanese ag at a glance
Celanese AG at a Glance
  • 30 prod. sites in 11 countries
  • R&D centers at 6 of these sites
  • Net sales in 2000, 4.9 billion US Dollars
  • 21% increase in sales from the previous year
  • 48% sales in North America
  • 35% sales in Europe
  • 13% sales in Asia
  • 4% sales in South America, Africa, and the South Pacific
history of celanese
1912-Dreyfus brothers, Henri and Camille, produce fireproof celluloid out of cellulose acetate

1913-Cellonit is established, furnishes the paint for German airplanes

1916-British govern. supports Dreyfus brothers and they begin producing acetic acid as well as paint

1917-Camille Dreyfus founds Amcelle in New York

1918-WWI ends and airplane paint isn’t needed. Dreyfus brothers concentrate on acetate fibers, “British Celanese”

1921-British Celanese begins commercial prod. of acetate yarn

History of Celanese

Camille Dreyfus

1927-Amcelle in US changes to “Celanese Corp. of America”, producing fibers, plastics, and chemicals

1945-1955-Celanese/America begins producing acetaldehyde, formaldehyde, methanol, and acetone

1961-Celanese/America and Hoechst AG set up Ticona.

1963-Ticona begins producing polyacetate Hostaform, a hi-po plastic for technical application

1979-Hoechst AG takes over polyester film business of Celanese in NC

1987-Hoechst AG acquires Celanese Corp. for $2.85 billion

1994-Realignment of the new joint organization, the Hoechst Celanese Corp.

1998-Hoechst announces plan to demerge most of its chemical activity to the new Celanese AG

1999-In July, the demerge takes place, Celanese AG is formed and Hoechst is free to concentrate on life sciences

1999-October, Celanese AG becomes publicly traded stock corp., listed on the NY and Frankfurt stock exchanges


Manufactures andmarkets chemicals throughout the world

World’s #1 or #2 producer in most of their chemicals

Over 7,000 employees at 25 major sites

2 main divisions / Acetyl Products & Chemical Intermediates

  • AcetylProducts
  • methanol
  • formaldehyde
  • polyols
  • acetaldehyde
  • acetic acid
  • vinyl acetate monomer
  • *These chemicals are all used in adhesives, paints, coatings, and textiles
  • Intermediates
  • acrylic acid & acrylates
  • *Used in superabsorbent polymers(diapers, paints, etc)
  • butanol & propanol
  • butylaldehyde
  • *Organic solvents
  • carboxylic acids
  • various amines
  • *Intermediates for pharmaceutical, agricultural, and chemical products

Celanese Acetate is the world’s largest producer of cellulose acetate products

Celanese Acetate employs 3,000 people worldwide

“Celanese” comes from “cellulose acetate” and “ease of care”

Cellulose acetate was produced by Camille Dreyfus during WWI

It was used to coat wings of airplanes, making them less flammable

Acetate makes up 14% of Celanese’s total sales

  • Uses of Acetate
  • Fashion apparel
  • Linings
  • Home furnishings
  • Cigarette filters
  • Screwdriver handles
  • Ink pen reservoirs
  • Host of other industrial end uses
uniqueness of acetate
Uniqueness of Acetate
  • MaterialProperties - can selectively absorb low levels of certain organic chemicals and still be easily bonded using heat and/or pressure
  • ChemicalSolubility - soluble in most solvents
  • Safetouse - hypoallergenic meaning safe to touch the skin
  • Environmentallysafe - made from trees
  • Unlimitedcolors - great affinity for dyes and pigments
  • Easytoprocess - can be shaped into wide variety of materials
  • Comfortable – very soft fiber, no static build up, therefore no cling

Engineer polymers used in making hi-po thermoplastics

  • Uses
  • Automotivc
  • Appliances
  • Electronics
  • Industrial
  • Medical
  • Info technology
  • Productlines
  • Hostoform®
  • Celcon®
  • Celanex®
  • Vandar®
  • Impet-Hi®
  • Riteflex®
  • Vectra®
  • Fortron®
  • Celstran®
  • GUR®
  • Topas®
  • Cyclic-Olefin Copolymers
  • Amorphous clear copolymers of ethylene and norbornene
  • Made via metallocene catalysis
  • Highly transparent
  • Fracture proof
  • High moisture barrier
  • Great for pharmaceuticals, vials, packaging, etc.
  • Precision optics
  • Other medical equipment

Highly transparent and fracture proof vials for liquid medicines


12 sites around the world

Several hundred employees

Core business of sweetening and food protection

  • Sorbic acid
  • Potassium sorbate
  • Calcium sorbate
  • Sunett®
  • high intensity sweetener
  • Absolutely safe for humans
  • Optimum taste
  • Great stability in processing and storage
  • Used in 4,000 products worldwide

Develops, produces, and markets polypropylene films (OPP films)

  • OPP films are very strong films manufactured from polypropylene
  • which are mainly used to package food
  • Packaging of food-stuffs using transparent films
  • Packaging of food-stuffs (chocolate bars) using white, opaque films
  • Packaging of cigarette packs using transparent films
  • Films for laminates
  • Films for label manufacture
  • Films for high-tech application in the electrical engineering industry