WhatClinic.com • A better way to choose a clinic
Welcome To Ireland! Dermot McMahon Senior Sales Executive Tel: +353 (0) 1 525 3592 Email: email@example.com
About WhatClinic.com WhatClinic.com is a global website Customers in over 50 countries Visitors from over 200 countries and territories Over 1,000,000 visits per month Profitable company with 35 employees based in Dublin Founded in 2007 as a medical tourism website
About WhatClinic.com Our goal is to help patients get treated Easy access to hard to find information Email and phone contact details Choice of clinics where possible Reviews, feedback, customer service awards Reminders to both clinics and patients to continue contacting each other
WhatClinic.com/Latvia The bad news first…
WhatClinic.com/Latvia It’s not really that bad though!
WhatClinic.com/Latvia Good news! 49% traffic growth for pages about Latvia year on year
WhatClinic.com/Latvia 70% email enquiry growth for Latvian clinics!
WhatClinic.com/Latvia Dentistry and plastic surgery the most popular treatment types
WhatClinic.com/Latvia Most popular treatments requested: Dental Implants Teeth Whitening Lip Augmentation Breast Implants Botox Liposuction Dental Veneers IVF
WhatClinic.com/Latvia Visitors from a wide range of countries, including traffic from Latvia
Irish Medical Tourism How big is the Irish medical tourism market on WhatClinic.com? WhatClinic.com receives 70,000 visits per year from Irish people looking for treatment outside of Ireland, Northern Ireland and the UK 2,100 people make email enquiries for clinics They contact more than one clinic – 1.5 per person on average – be the first to answer any enquiry you receive! Around 500 will go on to travel abroad for treatment
Irish Medical Tourism How big is the Irish medical tourism market in total? Estimate our share of the market at 5% Around 10,000 Irish people travel abroad for treatment each year Other channels to reach patients: Newspaper & magazine articles – travel sections, health supplements, consumer affairs reporting Word of mouth – utilise your existing customers’ friends, family and co-workers Social Media – patients expect to find you on Twitter, Facebook
Irish Medical Tourism Dental Clinics: Which destinations are you competing with for Irish patients?
Irish Medical Tourism Top destinations for Irish dental tourists are a mix of: Traditional European holiday destinations – Spain, Turkey, Portugal Classic dental tourism destinations – Hungary, Poland Backpacking holiday destinations – Philippines, Thailand
Irish Medical Tourism What can Latvia do to increase its market share? Promote Latvia as a general tourism destination (Embassy) Increase awareness of Latvia as a medical tourism destination (Embassy & Clinics) Local representation in Ireland and other target countries (Clinics) Add information to WhatClinic.com!
Irish Medical Tourism What are Irish medical tourism patients concerned about? Price – Consistently the most important factor according to patients Travel costs – Don’t forget flights and accommodation costs have to be added to the treatment costs
Irish Medical Tourism What are Irish medical tourism patients concerned about? Quality – Patients need as much reassurance as possible about the quality of work they will receive. Tell them about your staff’s training, accreditations, number of procedures carried out, etc What happens if something goes wrong – Offer written guarantees, find an Irish clinic to be your local partner for potential follow up work
Irish Medical Tourism What are Irish medical tourism patients concerned about? Getting around – Offer transport support including transfers from the airport to the hotel, from the hotel to and from the clinic, etc Speaking English – Patients need to know that when they are in the clinic that they can communicate clearly and effectively with any staff they need to speak to. Make sure all marketing materials have been proofed by a native English speaker and that a patient coordinator is available at all times
Questions? What can we do to help you?
Thanks For Listening! Dermot McMahon Senior Sales Executive Tel: +353 (0) 1 525 3592 Email: firstname.lastname@example.org