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Engaging Youth with Tinder Aunty: AMA Session Featuring Mallika Dua

Dive into our AMA session with Mallika Dua as Tinder Aunty, where we explored youth challenges through the lens of Enaaya, an original series focusing on college life, music, and friendships. By leveraging Mallika's unique personality, we addressed pressing topics from love and marriage to career aspirations. The initiative created significant buzz, resulting in over 750k views, a 300% increase in interactions, and a remarkable rise in profile visits and content discovery. Join us in celebrating meaningful conversations that resonate with the youth!

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Engaging Youth with Tinder Aunty: AMA Session Featuring Mallika Dua

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  1. AMA SESSION ON EROS NOW WITH Tinder Aunty Ft. Mallika Dua

  2. Objective & Idea The primary objective was to build conversation around Enaaya - an original series about College life, music and friendships. In order to garner more engagement from youths, we got Mallika Dua on board to take over our Instagram stories and talk about the problems of youth and plug in Enaaya as well.

  3. CONTENT In her Tinder Aunty avtaar, Mallika Dua responded to the questions posed by the audience. From love, marriage, sex to career aspirations, Mallika responded to all the questions with her own quirks and twists.

  4. HOW DID WE DO IT? • We started with announcement posts to create buzz around the activity. • After each session of one hour, we rounded up the best responses and posted short videos of the same on all our platforms. • A round-up video of the best responses was posted on our YouTube channel as well.

  5. DAY-WISE STORY PERFORMANCE

  6. RESULTS Garnered 750k+ views for the AMA session 300% increase in overall page interaction during the activity week compared to weekly average 150% increase in overall profile visits compared to weekly average Content discovery increased by 350% post Mallika Dua’s AMA session

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