casual connect europe, 8-10 February 2011 Developing social gaming platforms without starting from scratch Oscar Diele - CMO
2011 - 3 Social-gaming platforms localized in 19 languages
2250 X A sold out stadium… …for 6 years in a row.
From casual to Social 1 - Revamping our gaming platforms !
COMPLEXITY >11M profiles >250k per week Create an Avatar Save Favorite Games Make Friends >50 per minute >1000 per hour Create an Album Leave Comments Awards & High Scores Activity Feeds Create a profile! Building a social layer
NEW Tap into our API’s • Connect your game with our current services (awards, UGC, High scores …) • Make your games stickier, more social, more viral, more competitive and easier to monetize games • One game / one code / one version : roll our in “one go” to all our sites • Get your game promoted towards 130 Mio UV’s
From casual to Social 2 - Expanding our distribution !
iOS Mobile Android Spilgames Gaming platforms Social networks Teens Facebook Girls Hyves Family VZ Netwerken
Come see us Hall G, Table 8 or contact us via email: firstname.lastname@example.org