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Valise Technologies Digital Marketing

Digital Marketing refers to the use of digital channels, platforms, and technologies to promote and sell products or services. It encompasses a wide range of strategies including:<br><br>Search Engine Optimization (SEO): Improving website visibility on search engines.<br>Pay-Per-Click Advertising (PPC): Running paid ads on search engines and social platforms.

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Valise Technologies Digital Marketing

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  1. Presentation By Valise Technologies Pvt Ltd

  2. in SEO and PPC

  3. 1. Search Engine Optimization (SEO) Search Engine Optimization (SEO) is the process of improving a website so that it ranks higher in search engine results pages (SERPs) like Google, Bing, or Yahoo. The goal is to increase organic (non-paid) traffic to your website. 1. Improves Visibility in Search Engines 2. Drives Organic Traffic 3. Builds Trust and Credibility 4. Enhances User Experience 5. Helps Reach the Right Audience

  4. Key Components of SEO: Type what it involves : Optimizing content, keywords, titles, headers, meta tags On-Page SEO Off-Page SEO : Backlinks (links from other websites), social sharing Technical SEO : Site speed, mobile-friendliness, crawlability, indexing : Optimizing for location-based searches (e.g., "near me") Local SEO

  5. 2.Pay-Per-Click (PPC) Pay-Per-Click (PPC) is a type of online advertising where you pay only when someone clicks on your ad. It's commonly used on platforms like: • Google Ads • Bing Ads • Facebook Ads • Instagram Ads • LinkedIn Ads • YouTube Ads

  6. Result ✅ Fast Results – You can start getting traffic and leads the same day. ✅ Targeted Audience – Reach users based on keywords, location, age, device, time, etc. ✅ Budget Control – Set daily or campaign limits. ✅ Measurable – You can track clicks, conversions, cost per click, ROI, and more.

  7. Common PPC Platforms: Use Case Platform Google Ads Search ads, display ads, YouTube ads Highly targeted visual ads Facebook/Instagram Ads LinkedIn Ads B2B advertising and job promotion Video ads targeting interests/topics Youtube Ads

  8. PPC vs SEO: SEO Feature PPC Cost Pay per click Free traffic (long-term) Speed Instant results Takes time to rank Longevity Ends when budget ends Long-lasting if well done Trust Seen as ads Seen as more organic/natural

  9. Conclusion In conclusion, both SEO and PPC play vital roles in a successful digital marketing strategy. SEO focuses on building long-term organic visibility and trust, while PPC offers immediate results through targeted advertising. While they differ in approach, using them together creates a balanced strategy that drives both quick wins and sustainable growth. By leveraging the strengths of each, businesses can maximize their online presence, attract the right audience, and improve overall return on investment.

  10. Thank You

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