An independent analysis of the 2011 State of the Nation Address

1. An independent analysis of the 2011 State of the Nation Address relating to tourism and some suggestions for job creation opportunities in the tourism sector Presented by Dr Reedwaan Ismail

2. Introduction • HOD - Strategic Projects & Initiatives (CPUT) • Acting HOD Tourism & Events Management • DTech – Development of a Normative Model • for Cultural Tourism on the Cape Flats

3. Parliament’s theme for 2011 Celebrating the legacy of freedom through strengthening the link between Parliament and the People. Parliament is indeed committed to making itself accessible to the SA public by creating opportunities like today for a meaningful involvement and participation.

4. Why is the SoNA important ? • Highlights government’s achievements & • challenges • Maps the year ahead • Government accounts to Parliament & • Public • Nation building

5. Overview of SoNA 2011 - Tourism • Identifies Tourism as a priority area – create jobs • Work with business, labour & community • How can DoT play its part in creating jobs ? • New job creation initiatives – 9 Billion rand • Small business sector – job creation drive • Financial support – SMME’s • 16 tourists create one job – is it permanent ? • grow tourism in emerging economies

6. Overview of SoNA 2011 - Tourism • SA - Conference and Meeting destination • 2010 – 2016 – 95 meetings secured • Contribution to GDP • Job opportunities • Hosting sporting events • Boost tourism potential by improving • tourism infrastructure • Develop cultural industry sector (under • one roof)

7. Overview of SoNA 2011 - Tourism • Direct more resources to small businesses • by merging • Khula • SA Micro Finance Apex Fund • Industrial Development Corporation IDC’s • small business funding

8. 2011 has been declared a year of job creation through meaningful economic transformation & inclusive growth

9. SME Toolkit SA • 8 out of 10 new businesses in SA fail within the first two years, for a variety of reasons. Two groups of entrepreneurs were highlighted: • Necessity entrepreneurship focusing on survival ie entrepreneurs starting a business to take care of themselves and their own families financially. • Opportunity entrepreneurship aimed at identifying and seeing the opportunity to establish a growing business that creates employment for others. This is the category we require more of in SA. • http://southafrica.smetoolkit.org/sa/en/content/en/8834/Being-a-successful-entrepreneur-in-South-Africa-%E2%80%93-The-Reality

10. Giving effect to Government’s call for job creation, how can Government / DoT play its part in creating jobs ? • Experiential training, internships, • mentoring • Infrastructure development - identify • Networking – big business & SMME’s • (CTRU Calvin Gilfillan & Cullinan Hotel) • Partnership with DoT & Tertiary Institutions • Research collaboration – BTech / MTech • Brain drain

11. …how can Government / DoT play its part in creating jobs ? continued • Develop tourism infrastructure on the • Cape Flats & promote Cultural Tourism • Convention Centre & hotel on the CF • Encourage SMME’s to supply tourism • businesses their service or product • Identify / develop niche tourism • offerings • Site guides

12. …how can Government / DoT play its part in creating jobs ? continued • Walking guides • Events / Meetings / Conferences • Tourism info offices – India, M/East, F/East, SA • Tourism Business Council of SA – Funding • Programmes for Tourism Businesses Handbook • Incentive schemes & Financing – DTI • Rickshaw – transport in & around CBD • Collaborate with Tourism role players – • offer employment opportunities

13. …how can Government / DoT play its part in creating jobs ? Continued • Tourism Summit – how can tourism • businesses assist with job creation. • DoT & DoE – collaboration – introduce • tourism as a subject

14. …how can Government / DoT play its part in creating jobs ? Continued • Cruise tourism • Medical tourism – recuperate on the • West Coast • Accessibility tourism

15. Partnership - DoT & Tertiary Institutions • Transform Tourism Industry • Role of UoT – Tourism • Role of FET / Private Tourism Colleges • DoT host tourism conference • Make available Research funding • DoT collaborate with tourism industry • stakeholders – promote skills development • of its workforce • Tourism industry Associations – eg FEDHASA • National Heritage Route – celebrate icons • who contributed to the liberation struggle

16. Marketing the idea of job creation • Use the platform of some of the Associations mentioned below to promote the National priority of job creation through meaningful economic transformation & inclusive growth • Indaba – March – prepare for Winter • Indaba – September – prepare for Summer • Meetings Africa - February • South African Association for the • Conference Industry SAACI - July • Sport Event Tourism – July • Mobile tourism office – research • Tourism Icons – travelling around SA

17. 2011 SoNA – Impact on Tourism Portfolio Committee • Actively engage with tourism stakeholders – • committee briefings, oversight visits to tourism • initiatives and projects. • Monitor Government’s adherence to the call of job • creation through meaningful economic transformation • & inclusive growth. • Scrutinise the budget, Strategic Plans and Annual • reports of the DoT to ensure compliance with • Government priorities and spending. • Monitor programes and spending priorities of state • owned enterprises and development funding • institutions such as the Industrial Development • Corporation (IDC) to ensure these are aligned with the • job creation agenda

18. 2011 SoNA – Impact on Tourism Portfolio • Committee – cont. • Lobby structures such as • African Union – AU • New Partnership for Africa’s Development – NEPAD • Pan African Parliament – PAP • Southern African Development Community – SADC • to market SA on the African continent • Facilitate collaborative efforts between Government, • private sector, labour federations and • communities through having workshops, briefings • and public hearings • Assist in the transformation of the tourism sector to • ensure that opportunities are created for all SA • citizens to benefit from this growing sector of the • economy.

19. 2011 SoNA – Impact on Tourism Portfolio • Committee – cont. • SA became the 5th member of the Brazil, • Russia, India and China group of • developing economies. In April SA will • attend the BRICS summit in Beijing. This is • an opportunity to gain substantial trade and • investment benefits. DoT should be involved • Job creation should enhance youth development. • DoT and National Youth Development Agency & • Private sector should facilitate youth development • in Tourism programes & promote youth tourism • enterprises.

20. Conclusion World Cup – SA flag Job creation must be seen as a National Priority – unite around the SA flag Thank you 15 February 2011