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Identifying Russian Market Challenges. Jean Noel LAU KENG LUN Head of Product Marketing, Corporate and Distribution Channels AMADEUS. Aeroflot. other ALs…. Utair. Rossiya. KrasAir. S7. Ural. Domodedovo. Russian Market Challenges…. SIRENAs. Gabriel (incl. ATOs). TCH. BSP. GDS.

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identifying russian market challenges

Identifying Russian Market Challenges

Jean Noel LAU KENG LUN

Head of Product Marketing, Corporate and Distribution Channels

AMADEUS

russian market challenges

Aeroflot

other ALs…

Utair

Rossiya

KrasAir

S7

Ural

Domodedovo

Russian Market Challenges…

SIRENAs

Gabriel (incl. ATOs)

TCH

BSP

GDS

GDS

• Hotel situation

• Local deals versus central deals

• Cash flow & clearing

• Cultural variances

• Various GDS Systems

• e-Ticket systematically not implemented

• Manual processes

challenges are the same everywhere
Challenges are the same everywhere…

a lot of too serious people to talk to and to manage…

a lot of “complicated things” to connect together…

where can it really help data content responsibility and process
Where can IT really help :Data, content, responsibility and process

Industrialization & productivity gains

data content is a start
Data & Content is a start…
  • The GDSs are as near to a "one-stop shop" available in our industry
  • Anyone who wants
    • seamless central booking and administrative system
    • composite global and local solution

has to use a GDS as an integral part of their programme

  • Improvement in telecom networks make the entry of Self Booking Tools possible
  • … but an “integral part” is not the whole
responsibility and process
Responsibility and process …

Erik van Winkel

Edgar, Dunn & Company

Brussels, 2 March 2009

responsibility and process will connect the dots
Responsibility and processwill connect the dots …

Travel payment solutions can contribute in different ways to cost reductions

MIS platform to enable more and better corporate deals

Process efficiencies and avoidance of negative costs (fraud, unused tickets etc)

  • Stimulate payment using corporate card & avoid cash advances
  • Reduce admin related to expense claims
  • Reduce employee “creativity” in expense claims
  • Improve travel MIS
  • Reduce internal admin related to cash advances
  • Reduce foreign exchange fees
  • Improve foreign VAT recovery (e.g. use company name/address in hotel)
  • Less time spent on gathering (cash) receipts
it can weld all together to serve the traveller at every step
IT can weld all together to serve the traveller at every step

Technology

Retailer / Supplier needs

Traveller

How do I serve travellers?

online

What do travellers want?

But who are the travellers?

Mobile

How do I manage revenues and margins?

Call Centre

What do I have to sell?

How do I access the right content?

Corporation

slide11

‘Reinvent’

  • Airline bankruptcies
  • Consolidation and alliances
  • On-line travel shift impacting all business aspects
  • Focus on non-air products
  • Models of leisure and business are blurring
  • Facing entry of new players: meta-search, wholesalers, comparison search, social networks…
  • From bookers to retailers

consumers = THE driving force

1st airline e-commerce website powered by Amadeus

11/09

EU CRS code of conduct signed

Commission cuts

Internet ‘boom’

3G mobile phones

Web 2.0

EasyJet

‘New, ever-evolving model’

1995

1997

1999

2001

2003

2005

Now

‘Old world’

  • Focus on air
  • Travel bookers