The Private Collection Magazine 2017
Branding is not simply a logo but the combination of a company’s actions and the resulting perception in the market. Luxhabitat’s real estate platform is testament to our focus on quality. Over the years, we have developed our own brand identity and set a different standard for how luxury properties are being marketed and sold in the Dubai residential market. We have invested to develop our technology, marketing, public relations, and content teams in-house, unlike other real-estate companies who choose to outsource the same. This way, we truly represent our brand as niche, because everything has the Luxhabitat style, brand and attitude. The Private Collection magazine is a product of that effort, which is a collection of our best properties along with editorial features, design picks and the lifestyles Dubai has to offer. The traditional brokerage companies tend to employ real estate sales professionals exclusively, with its management mostly made up of former senior agents. We decided to take a different approach from the beginning. Combining under the same platform, topclass sales agents along with with recognized professionals from different disciplines gives us the power to build different and better ways of doing business. This strategy differentiates us as a modern brand that will continue to evolve with our fast-moving market. Nothing forces reflection more than the dawn of a new year. As Luxhabitat faced the arrival of 2017, we paused to consider the accomplishments made across each of our divisions. We have strengthened the team with the objective to assemble the best minds from a variety of backgrounds; because when innovative thinking is shared between talented engineers, marketeers and agents, we can change the industry. We invested in our innovative digital platforms and tools in order to elevate our client service at every touch point. We observed our city evolve with major infrastructure milestones and several developers moving towards quality with the launch and completion of several new projects that will only help to further consolidate the market. All these advances help to explain that during 2016, the company achieved its highest revenue levels since our foundation. Just as we look back, we also look forward to the achievements yet to come. From inhouse game-changing marketing and techtools, a brand new division focused on project marketing to a new property development management business, 2017 promises to deliver beyond expectation. Every company goal, every agent initiative, is intended not only as a gain for the industries we touch — real estate, technology, marketing, design — but, more importantly, for the communities we serve. Every milestone represents another brick in the future of real estate.
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