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Team Apathy. Paul O’Neill Kevin Murray Brett Holmes. Brainstorming. Musical Shoes Unique Collaboration Video Game Break-up Simulator Social World of Warcraft Voltron Bulletin Board The Unicycle Built for Two Giant Pop-up Book Social Drawing Giant Umbrella

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team apathy

Team Apathy

Paul O’Neill

Kevin Murray

Brett Holmes

  • Musical Shoes
  • Unique Collaboration Video Game
  • Break-up Simulator
  • Social World of Warcraft
  • Voltron
  • Bulletin Board
  • The Unicycle Built for Two
  • Giant Pop-up Book
  • Social Drawing
  • Giant Umbrella
  • Roman Bath-house (restroom)
  • Bumper Car Air Hockey
  • Name tags for Campus
  • Cell phone number as license plate
  • Social Music
  • Populist TV
  • Internet Orchestra/Jam Session
  • Social Coding
  • Team Monopoly
  • Inventing/Design Workshop
  • White Board Walled Classroom
  • Social Restaurant
  • ISEEYOU Websites
  • Meeting People via Texts and Interests
  • iPod/mp3 player social scheduler
narrowing it down
Narrowing It Down
  • Reinvented Co-op Video Game
    • Chosen because of group’s collective interest in games
    • Unsatisfied with current state of collaboration in gaming
      • Wanted to place users in unique, niche player rolls to force collaboration to occur in new ways.
  • Social Bulletin Board
    • Chosen because of interesting opportunities for visual social collaboration
    • Marker-less white boards in public places allowing people to scribble messages as they pass or do more intricate drawings which encourages others to contribute/respond.
narrowing it down1
Narrowing It Down
  • Musical Shoes
    • Chosen because of the unique blending of music and dancing.
    • Shoes with sensors and speakers that created music as you walk
      • Idea of people using choreographed dance as a medium for music creation.
  • iPod Scheduler
    • Chose because of interest in finding groups for racquetball.
      • iPod Application that would provide a “Looking for Group” functionality for activities such as racquetball, walking, shopping, etc.
narrowing it down2
Narrowing It Down
  • Populist TV
    • Chosen because of popularity of “roulette” style online chat programs.
    • A group of random Individuals watch/chat about TV programs streamed over the internet
      • Introduces a social element to an activity that is often considered very anti-social.
product chosen
Product Chosen
  • Musical Shoes
    • Interest in creating and testing a physical prototype
    • Great design opportunities on tangible product rather than some piece of software.
    • Redefines performative elements of music production.
product analysis
Product Analysis
  • Combination of two existing products.
    • Midi Controller
      • Electronic music input device
      • Can have collaborative uses
        • Use is sometimes restricted to emulating classical instruments
    • Shoes
      • Not usually seen as a tool to facilitate performance (excluding tap-dancing)
      • Ubiquitous usage, yet often low focus on product after purchase.
research methods
Research Methods
  • Focus Group
    • Create a collaborate environment to emulate the collaborative we hoped to nurture in this product.
    • Encourages Groupthink
  • Interview
    • Exact opposite as focus group; Get real thoughts of individuals pertaining to whole product and it’s design features
  • Working Prototype
    • Actually let users test and give feedback on the concept.
research results
Research Results
  • Focus Group
    • Feedback helped develop a context in which such a product would be used and some minor tweaks to function.
  • Interview
    • Strong feedback suggesting a strong interest in club culture
  • Working Prototype
    • By far the most useful feedback
      • Helped refine features of final product.
      • Users and audience felt that the product could not be truly expressed as an abstract.
        • After seeing it in action people were more sold on the idea.
final product1
Final Product

Adjustable Sensor:

Front or back of Shoe

Adjustable Strap

Tread on slip cover

design features
Design Features
  • Adjustable Strap for “one size fits most.” Could be sold in small, medium and large varieties.
    • By-product of the prototype. Ended up replacing shoe idea.
  • Adjustable Sensor
    • Front or back of Shoe, for the comfort and style of the user.
      • Front or back depending on how the user casually stands on their feet.
      • Another by-product of the prototype. Had two sensors, but one kept breaking.
      • Possibility for multiple sensors that could be adjusted for customizability.
design features1
Design Features
  • Tread on the bottom of the cover
    • to protect sensors from breaking and people from slipping.
      • Another by-product of the physical prototype. Free hanging parts from harness broke during use.
  • Include Feedback system
    • Feedback (such as sound, light or vibration)
      • Lets people know that it’s working
  • The primary context for this product is at an electronic music venue
    • Main feature of event
    • DJ mixing in people (Tracks)
    • Encourage people to be part of the event and show off their skills.
      • People in a receptive and exploratory state of mind
        • environment/drugs/alcohol
  • Other possible contexts
    • Street performers and any other sort of musical performance.
    • Social Experiments
    • For use with children
      • Low levels on inhibition
go team apathy


…or not.

I don’t really care.