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Starbucks is going to sell instant coffee. Present by: Stephy Ma Mark Power Chantelle Herburger. Instant Coffee VIA. Working on the idea for 20 years Announced the product on Tuesday 2/17 in New York. conference

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starbucks is going to sell instant coffee

Starbucks is going to sellinstant coffee

Present by:

Stephy Ma

Mark Power

ChantelleHerburger

instant coffee via
Instant Coffee VIA
  • Working on the idea for 20 years
  • Announced the product on Tuesday 2/17 in New York. conference
  • It will be available on March 3rd, and only in Chicago & Seattle’s stores
  • Offer other customers to pre-order online for home delivery
  • Price: $9.95 for 12 servings
flavors
Flavors
  • Columbia
    • Growing
      • Region Latin America
    • Flavor
      • Nutty, smooth, well-balanced
    • Intensity
      • Medium
    • “This is 100% Colombian Arabica coffee, ethically sourced. To enjoy it, all you have to do is tear open a pack and add water. Let the coffee brew 10 seconds and stir. Then enjoy the rich, smooth taste, with that signature walnut-like taste found in great Colombian coffees.”
  • Italian Roast
    • Blend
      • Specialty Roast
    • Flavor
      • Sturdy and deep & roast flavor
    • Intensity
      • Extra Bold
    • “It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% Arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.”
discussion questions
Discussion Questions
  • Good move or bad move?
  • Effects on pricing?
  • Twitter
references
References:
  • http://www.starbucksstore.com/products/shprodli.asp?SkuList=193583,193590,193765,193772&CCAID=SBXCOFTUMBLR
  • http://www.starbucks.com/coffee/c17-instant-coffee.aspx
  • http://www.newser.com/story/50671/starbucks-will-sell-instant-coffee.html
  • http://www.ajc.com/business/content/shared-gen/ap/Finance_General/Starbucks_Instant_Coffee.html?cxntlid=sldr_hm
  • http://money.cnn.com/2009/02/13/news/companies/starbucks_instant.fortune/index.htm