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Chapter 44. Complementary and Alternative Medicine. PowerPoint® presentation to accompany: Medical Assisting Third Edition Booth, Whicker, Wyman, Pugh, Thompson. Learning Outcomes. 44-1 Define CAM. 44-2 Compare complementary and alternative medicine to conventional medicine.
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Complementary and Alternative Medicine
PowerPoint® presentation to accompany:
Booth, Whicker, Wyman, Pugh, Thompson
44-1 Define CAM.
44-2 Compare complementary and alternative medicine to conventional medicine.
44-3 Discuss how CAM and conventional medicine are used together.
44-4 Identify various types of complementary and alternative medicine.
44-5 Describe how a medical assistant may use his or her knowledge of CAM.
44-6 Explain why patients and health-care practitioners are turning to complementary treatments.
44-7 Discuss insurance and payment for CAM treatments.
44-8 Explain how CAM is regulated.
44-9 Describe health fraud.
Define CAM and state why these therapies are not in wide use by practitioners of conventional medicine.
ANSWER: CAM is a group of practices and products not considered part of conventional medicine. They are not widely used by physicians because there is not a lot of scientific evidence of their safety and effectiveness.
Individualized treatments, good nutrition, and preventative health practices
Promote self-care and self-healing
Recognition of one’s spiritual nature
Alternative medical systems
Manipulative and body-based methods
Energy therapiesTypes of CAM
Tui NaTypes of CAM: Manipulative and Body-Based Methods
Pressure, kneading, stroking, vibration, and tapping to positively affect health
Counteracts effects of stress
Lowers heart rate and blood pressure
Reduces pain / relaxes muscle spasms
Promotes restful sleep
Helps the mind relaxTypes of CAM: Manipulative and Body-Based Methods (cont.)
Stimulates circulation and lymph flow
5 basic strokes
Release tension, relieves pain and pressure on nerves, and increases blood flow
Trigger point therapy
Focuses on back and neckTypes of CAM: Manipulative and Body-Based Methods (cont.)
Manual treatments to re-align the vertebra and restore function of spinal nerves
Performs an exam and takes a history
Analyzes postureTypes of CAM: Manipulative and Body-Based Methods (cont.)
Manipulate energy field surrounding the body
Based on qi
Visualization and touchbalance energy flow to bring healing energyto organs and glands
“Laying-on of hands”
Hands direct human energies to help or heal
No scientific evidence of efficacyTypes of CAM: Energy Therapies
AApply Your Knowledge
Match to types of CAM:
___ Therapeutic touch A. Energy therapies
___ Chiropractic medicine B. Mind-body therapies
___ Dietary supplements C. Body-based therapies
___ Yoga and meditation D. Biologically-based therapies
___ TCM E. Alternative medical systems
___ Herbal supplements
___ Homeopathy / naturopathy
___ Magnetic therapy
Have fewer side effects
Increase in spirituality
Preventive health care
Reasons for seeking CAM therapy
Failure of traditional medical interventions
Treat side effects of conventional medicine’s treatmentsPatients Seeking CAM Therapy
Mr. State is complaining about chronic back pain. He says that the medication only helps a little and asks you if there is anything else you could recommend that will help him. What should you tell him?
ANSWER: If your employer is not averse to CAM therapies, you can tell him that there are CAM therapies that may help with the pain or at least help him cope better with it. He could try mind-body techniques, acupuncture, manipulative and body-based techniques, or energy therapies.
ANSWER: Insurance companies do not reimburse for CAM therapies because of the lack of research and documentation of effectiveness of these therapies.
ANSWER: They are the NCCAM and WHCCAMP.
Yippee! 2 for 2!
Why do people fall victim to fraudulent health claims?
ANSWER: These claims target people who are emotional and desperate. They are hoping to find a cure, improve their health, or just look better.
There is a magnet in your heart that will attract true friends. That magnet is unselfishness, thinking of others first; when you learn to live for others, they will live for you.
~ Paramahansa Yogananda