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Semiotics is about a System of Meaning. The word “ cat ” only makes sense in relation to other words: “ dog ” “ animal ” “ pet ” “ owner ” “ cute ” “ purr ” “ lick ” “ hunt ”. Semiotics is about a System of Meaning. “ purr ”. “ cute ”. “ owner ”. “ lick ”. “ cat ”. “ hunt ”.

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semiotics is about a system of meaning
Semiotics is about aSystem of Meaning
  • The word “cat” only makes sense in relation to other words:
    • “dog”
    • “animal”
    • “pet”
    • “owner”
    • “cute”
    • “purr”
    • “lick”
    • “hunt”
semiotics is about a system of meaning1
Semiotics is about aSystem of Meaning
  • “purr”
  • “cute”
  • “owner”
  • “lick”
  • “cat”
  • “hunt”
  • “animal”
  • “dog”
semiotics is about a system of meaning2
Semiotics is about aSystem of Meaning
  • No sign can make sense on its own but only in relation to other signs.
semiotics is about a system of meaning3
Semiotics is about aSystem of Meaning
  • No sign can make sense on its own but only in relation to other signs.
  • The meaning of signs is in their systematic relation to each other rather than deriving from any inherent features of signifiers or any reference to material things.
semiotics is about a system of meaning4
Semiotics is about aSystem of Meaning

The word “cat” has more in common with other words than it does an actual cat, or whatever a ??? may actually be.

language is binaristic and negative
Language isBinaristic and Negative
  • Cold vs. Hot
  • Happy vs. Sad
  • Sleep vs. Awake
  • Free vs. Pay
  • Pretty vs. Ugly
  • West vs. East
  • Paper vs. Plastic
  • Republican vs. Democrat
  • Healthy vs. Sick
  • Few vs. Many
  • Cat vs. Dog
  • Man vs. Woman
  • Nature vs. Culture
  • Good vs. Evil
  • Yes vs. No
  • Black vs. White
  • 0 vs. 1
  • Life vs. Death
  • Gay vs. Straight
  • Up vs. Down
linguistic signs are immaterial saussure
Linguistic Signs are Immaterial(Saussure)
  • Word signifiers have no material value magically embedded in their sounds or appearance.
linguistic signs are immaterial saussure1
Linguistic Signs are Immaterial(Saussure)
  • Word signifiers have no material value magically embedded in their sounds or appearance.
    • This immateriality is their value.
    • If linguistic signs draw attention to their materiality this hinders their communicative transparency.
    • New words can be invented or imported as needed
slide13

Dyadic Model

(Saussure)

Signified is psychological

Signifier is physical, sensual

slide14

Triadic Model

(Peirce)

Object in the real world or

speaker’s mind

Signified is psychological

Signifier is physical, sensual

slide15

Triadic Model

(Peirce)

Object in the real world or

speaker’s mind

Interpretant is meaning from

decoding representamen

Representamen is physical,

sensual

three ways signs represent objects peirce1
Three ways signs represent objects(Peirce)
  • Symbol
    • Arbitrary or purely conventional
    • 100% needs to be learned
    • language in general, alphabet, punctuation marks, numbers, Morse code, traffic lights
  • Icon
  • Index
three ways signs represent objects peirce2
Three ways signs represent objects(Peirce)
  • Symbol
    • Arbitrary or purely conventional
    • 100% needs to be learned
    • language in general, alphabet, punctuation marks, numbers, Morse code, traffic lights
  • Icon
    • Resembling or imitating the signified
    • similar in some quality
    • portrait, cartoon, onomatopoeia, metaphors, sound effects imitative gestures
  • Index
three ways signs represent objects peirce3
Three ways signs represent objects(Peirce)
  • Symbol
    • Arbitrary or purely conventional
    • 100% needs to be learned
    • language in general, alphabet, punctuation marks, numbers, Morse code, traffic lights
  • Icon
    • Resembling or imitating the signified
    • similar in some quality
    • portrait, cartoon, onomatopoeia, metaphors, sound effects imitative gestures
  • Index
    • existential connection to the signified
    • evidence, smoke, footprints, pain, thermometer, clock, knock on a door, photograph, handwriting,
three ways signs represent objects peirce4
Three ways signs represent objects(Peirce)
  • Symbol
  • Icon

Signs can be one, two or all three of these at once.

  • Index