INFO a u d i o - PowerPoint PPT Presentation

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  1. INFOaudio Alexander Russo, Ling-jieQiu, Nathalie Marin-Gest, Kat Harrison

  2. Concept Information platform leveraging mobile phone network for rural farmers +

  3. Customer value proposition

  4. People in rural& remote areas

  5. Mobile Network Operator & Carrier Service Provider

  6. Cooperative organizations: NGOs, NPOs

  7. Revenue Streams

  8. Costs

  9. Resources, Processes & Partners • Information will come from: • Local NGOs • Local schools • Hospitals…etc. • Information will be submitted through our online platform • We will partner with: • Mobile phone service providers • Local schools • Community centers • Community leaders

  10. Market/Market Size • What markets to serve • Number of phones/population • How many can we reach • GSM coverage • Reach outside high density areas • Illiteracy rate • The lower the more impact

  11. Phones/Population & Literacy Rates

  12. Global Network Coverage • Kenya (86% coverage)/India/Phillipinnes have the highest coverage • Peru/Indonesia/Nepal only serve high density areas

  13. Market: Kenya • Pilot project in Kenya • Good relative cell phone coverage in rural areas • Relatively low literacy rate (only Nepal is lower) • Population already familiar with use of phone services • Access to toll free # • New markets can be added when rural adoption rate increases

  14. Social & Environmental Impact • Social Impact: • Increased knowledge & awareness • Increased connectivity and support for work done by NGOs & schools • Local talent employed at office • Environmental Impact: • No fuel needed to deliver info to distant homes • Limited environmental resources used at local office • Recycled paper used • Minimum energy used (lights, computer, printer, etc.)

  15. Investment required Phase 1Feasibility study

  16. Scaleability Infinite possibilities of info-sharing Infrastructure already there Enormous need ready to be met

  17. Thank you! Asante sana!