Digital Marketing Life Cycle

1. Digital Marketing Life Cycle Over the last couple of years, the digital marketing scenario has rapidly changed the way that people make decisions. The reality behind this is that the average adult spends twice as much time online as they did 10 years ago i.e. about 20 hours a week to be exact. So, it simply means, more time online, more options to compare helps in easy decision making. Digital marketing is no longer an optional element of any brand's marketing, it is now a vital part of today’s marketing strategy. When done right, it can be one of the most effective and inexpensive techniques to get more clients at your doorstep. Understanding the digital marketing cycle and stages is key to successfully launching campaigns and improving them over time. What is the Digital Marketing Cycle? The digital marketing cycle is extracted from the idea that every digital campaign experiences 6 stages of 'life': Strategy, Visibility, Engagement, Leads or Sale, Measurement and Retention. When done correctly, these 6 stages convert your hard work into customer actions that fulfill your campaign objectives. Let's break down these 6 different stages in a bit more detail. Strategy: Strategy is the heart of every campaign. It defines how to establish your baseline stats and your digital media infrastructure. The goal of this stage is to: * Gain an understanding of your audience's challenges & goals * Establish how your channels are currently performing * Define success and set realistic goals These three steps will lay the groundwork for achieving the final, ideal conversion point. Once you've done this, you’ll develop a content strategy to appeal to your audience and establish consistent and valuable touchpoints with your audience(s) and prospective customers. Visibility: what does visibility mean or what is online visibility? In simple words! It is the overall presence of a brand or its products in the general consumer environment. There are numerous reasons why online visibility is important:

2. ●It lets users find your site on their own. ●Attracts unique or new daily visitors. These are customers supporting your business. ●Online visibility helps with brand reputation and paves the way the business is perceived in the marketplace. ●Effective website visibility helps a website stand out from its competition. Engagement: The “engage” stage could also be defined as the marketing campaign stage. At this stage, you will force outbound and inbound marketing strategies intended to initiate activity to your websites and social media networks, allowing your audience to interact with your brand. The study explains that an average person’s attention duration is less than 8 seconds. So, how do you successfully engage with your target audience in such an oversaturated marketplace? The answer is to continually guide and take your target audience to a strong digital marketing ecosystem where they can receive something of value and engage with your business. What is Digital Marketing Ecosystem? To get an understanding of DME, have a glance at the below image: Lead/Sales: A Lead or Sale is a person or business who may finally become a client. It also refers to the data that recognizes an entity as a potential customer of a certain product or service. Businesses get access to sales leads through various digital marketing tactics.

3. The Difference Between a Prospect and a Lead! A prospect is often confused as a lead. A lead is an unqualified contact. Any potential client or customer you meet that hasn't been qualified as a prospect is a lead. In the sales process, you gather leads first, qualify them into prospects, and then move them through your sales funnel or process. Measurement: Digital Marketing Metrics and KPIs are standards used by marketing teams to measure and track the performance of their marketing campaigns. By forming specific digital marketing KPIs, it gets easy to determine targets and goals and measure performance based on those standards. Tracking digital marketing metrics and KPIs gives your marketing team a real-time view of campaign performance. Using a dashboard to display your digital marketing analytics can help your team make more data-driven decisions and help the business grow. Digital Marketing Metrics to measure campaign performance: Below are the top KPIs for modern digital marketers that are data-driven: Web traffic sources Brand awareness Cost per lead Website traffic leads Returning visitors Online conversion rates Lead conversion rates Click thru rate Customer lifetime value Retention: In digital marketing, Retention refers to the activities a business performs to create repeat customers and boost the profitability of future purchases. In business, it has come to be a commonly agreed fact that it is expressively harder to attract new clients than to keep those you already have. In addition to this, retaining just a fraction of your existing consumers is much more beneficial than new client acquisition. The most common activity is ‘Live Chat’. It allows a customer service representative to engage with potential customers and help to retain them for repeat purchases or services. You can also go through customer emails and live chats to compile all the questions your customers have asked frequently and try to answer them as efficiently as you can.

4. For more details check MADILINKS.COM Retention is driven by the following vital goals: ●Keep the existing consumers happy. & ●Encourage existing consumers to spend more.