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European Tours Proposal for Specialty Travel by Ellen Latsky

Explore Europe with our specialty travel offerings focusing on significant experiences, expert local guides, and educational opportunities. Our goal is to provide low-cost, culturally enriching tours for various physical abilities, emphasizing safety and comfort. Analyzing travel trends, we cater to different age groups and economic travelers, expanding adventure tour options. Join our Mediterranean Islands Bike Tour in Mallorca for a thrilling 135-mile adventure from Palma to La Puebla, showcasing the stunning beach views near Alcudia. Adventure awaits - learn from the world with us!

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European Tours Proposal for Specialty Travel by Ellen Latsky

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  1. Spring 2011 European Tours Proposal Ellen Latsky Tour Developer-Europe Quest Specialty Travel "Explore with us...learn from the world"

  2. Tour Development Goals • Focus on significant experiences • Preserve QST values • Price tours reasonably • Create learning opportunities • Offer local guides • Provide experts

  3. Tour Strategy Objectives • Provide low cost tours • Use local transportation • Provide educational experiences • Have meaningful cultural exchanges • Utilize local knowledge of geopolitical history • Provide tours for different physical abilities Aim Higher

  4. Focus Group Data Analyzed

  5. Trends for American Tourists Concern for safety a high priority Middle East and Asian travel less popular European destinations more popular than Pacific Islands Trip destination correlated to trip length Focus Group Analysis-Trends

  6. Major Findings by Age 18-35 - look for adventure 36-49 - seek culture experiences 50-75 - desire to be safe and comfortable 45-70 - travel more than other age groups combined Focus Group Analysis-Findings

  7. General Conclusions Stress safety issues and concerns Target tours for 45-65 yr. olds Target economic travelers of all ages Expand adventure tour offerings Focus Group Analysis-Conclusions

  8. Mediterranean Islands Bike TourMallorca Spain Travel for 135 miles from Palma to La Puebla for 6 days A view of the beach along the north side of Mallorca near the village of Alcudia.

  9. On-Line Survey Results

  10. Adventure Series

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