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Original brief. • The original brief I was given was to promote my local area, London, specifically Covent Garden. I had to use a range of images that could be captured using a digital camera, scanner, sourcing them on the internet or sourcing them from other digital sources. I had to manipulate the images to produce a final product for submission. So here it is!
Planning • I did a lot of planning to ensure that my final product was done to a high standard and to the best of my ability. In the next few slides I will show you processes I went through and steps I took at the planning process to guarantee my product would impress.
Final Graphic • So after all my planning, this is what my final graphic looks like….
Why did I make the choices I did? • I made some of my choices to make the image look surreal and almost futuristic so that it would attract people to buy it because it is something different and exciting and intriguing and new! To create this kind of effect I made the background like the milky way and I made the moon a lot brighter and more blue. As well as this I did a road leading into the night sky with a phone box on the end of it. This made it look surreal but also linked in with my theme of shopping. • Another thing I did to fit in with this theme of a future image is that I made a huge lamppost in the street with a bag swinging around it. The big shopping bag was to reflect my shopping theme and to suggest to the reader that shopping has taken over London. I used the big over sized black lamppost as a typical ‘London’ old English object. This is to tell the reader where the magazine issue is based which was London. • I chose the name ‘Shopper’ because I wanted a magazine with shopping as the theme and I chose the name ‘Shopper’ so that it was short, catchy and snappy so people would remember it but it isn’t too complicated.
Why did I make the choices I did? • I then put a ‘sub –header’ as such on the side of the magazine so people knew what the issue was based on, which was shopping in Covent Garden specifically. • I put a bar code on the cover of the magazine to make it seem more real and realistic. • I put a big building of Covent garden station on the cover because it linked in with my theme of shopping because many shoppers are walking past the building and around the area which makes people understand that the area is a popular shopping destination. I chose the station as the building because the tube is an iconic thing for London which was the place I based my image in. Also the building almost looms over the cover which represents how iconic and amazing and great Covent Garden is for shopping. • Finally, I chose my overall theme to be a futuristic theme because it hasn’t been done before so would be new on the market but also because it meant I could distort my image and make the most of Photoshop without creating an image that made no sense.
Thank you for watching and giving your time. • Sorcha Byrne • Candidate Number 3065
