Make Your STEM Story Unforgettable Larry Shoop Director, Intel Executive Keynotes Group

1. Make Your STEM Story UnforgettableLarry ShoopDirector, Intel Executive Keynotes Group

2. It’s Not Difficult If you don’t remember anything else, remember this… Really. It’s Not Difficult

3. Let’s start with some important numbers… …and you get to play! 1 15 95 The length of a quote on a typical broadcast news story We make 95% of all our decisions emotionally, not rationally What’s the one key message you want to convey

4. What We’ll Talk About ? ! Keys Questions Punctuation

5. Top 10 Keys to Being Unforgettable

6. #1 Know your audience

7. #2 Don’t bury the lead

8. A story in 1969 could have started this way… • “Scientists have been planning for nearly a decade to send a rocket with astronauts on board to the moon. They had many successes and failures over the years, but they were finally able to launch a craft toward our nearest celestial neighbor on July 16. They travelled 3 days to reach the Moon’s orbit and then landed on the moon on July 20. Shortly thereafter, Neil Armstrong became the first man to walk on the moon.”

9. The way the New York Times wrote it… “Men have landed and walked on the moon.”

10. #3 Data is not Stories are memorable

11. #4 Make your stories personal

12. #5 Decisions are emotional

13. #6 Express your passion and enthusiasm!

14. Use colorful, descriptive language # 7

15. “I conducted a lot of research.” OR “I worked countless hours hunched over an electron microscope until I was bleary-eyed. But it was all worth it!”

16. “STEM education can make a difference. ” OR “The biggest advances in human history emerged because of scientific investigation, mathematical breakthroughs and engineering exploration . Simply put, STEM education paves the path to a better, brighter future for everyone. ”

17. #8 Use quotable sentences and descriptions

18. A police public information officer could have said… • “There was a robbery today conducted by two men at a nearby mall during the busy holiday shopping season.” Instead, he said…

19. “Scrooge and The Grinch showed up at the Lloyd Center today and ruined the holiday spirit for everyone.”

20. “I’m working on a cure for the common cold.” OR “Somewhere in the world every day 2 billion people suffer from the common cold. My research could reduce that number by 50%!” 20

21. #9 Be succinct in social media

22. #10 Prepare, Prepare, Prepare

23. Decisions The Lead Audience Tell a Story Personal Descriptive Passion Succinct Quotable Prepare

24. Remember… It’s Not Difficult Really. It’s Not Difficult 24

25. The punctuation mark

26. Never underestimate the power of YOUR story!

27. ? Questions