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Electronica and Rap. Electronica. 1960 - Today Lino Lorenzon. The Antecedents of Electronica. Its origins are in the most cerebral and esoteric music of the mid-twentieth century.

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  • 1960 - Today


The antecedents of electronica
The Antecedents of Electronica

  • Its origins are in the most cerebral and esoteric music of the mid-twentieth century.

  • During the middle of the twentieth century, composers in Europe and the United States, using equipment as sophisticated as the first tape recorders and synthesizers.

  • After World War II, French composer Pierre Schaeffer began creating music using recorded sounds.

  • French American Composer Edgard Varèse created ‪Pòeme èlectronique, an electronic piece that mixes synthesized and concrete sounds, for the 1958 World’s Fair in Brussels, where it played over 425 loudspeakers.


Edgard var se
Edgard Varèse

  • Born Edgar Victor AchilleCharles Varèse.

  • December 22, 1883 – November 6, 1965.

  • Was an innovative French composer who spent greater part of his career in the US.

  • Varese's music emphasizes timbre and rhythm.

  • He is known as the Father of the electronic music.

Electronica styles
Electronica Styles

  • House

  • Techno

  • Trance

  • Ambient

  • Jungle

  • Drum n Bass

  • Industrial dance

  • And many others

Electronica vs country rock
Electronica vs Country/Rock

  • Among the most enduring images in twentieth century is the singer with guitar.

  • Now Imagine a sound that is this image’s complete opposite.

  • There is a little or no singing and the vocals has been filtered through an electronic device.

  • There is no melody with accompanying chords, instead there might be wisps of riffs or some sustained notes.

  • Instead of the strumming of an acoustic guitar, there is an array of electronic sounds, complete with with special effects (fx).

  • Instead of a single performer singing and playing while a few others listen, there is a DJ in a booth, surveying a dance floor filled with bodies moving as he mixes the music.

Music for dancing places to dance
Music for dancing, Places to dance

  • The dance club is the home of electronica.

  • The music of Donna Summer and Giorgio Moroder were among the best examples of early electronica.

  • During the 80s two major club scenes emerged in the middle west: House music in Chicago and Techno in Detroit.

  • Juan Atkins, Derrick May and Kevin Saunderson dominated the Detroit scene.

  • By the mid-eighties the music had migrated to the UK.

  • The event that brought the music, the culture and the drugs up form the underground and into the public eye was the 1988 rave “Summer Love”

  • Rave: Is a huge dance party conducted in a large space, ecstasy and other drugs were part of the scene

  • http://www.youtube.com/watch?v=3APKbMUJh-I

Ambient music
Ambient Music

  • A quite different branch of electronica, dates back to the 70s.

  • Includes Pink Floyd, Kraftwerk and Tangerine Dream.

  • The father of ambient music is Brian Eno, his recording Ambient I: Music for airports (1979)is a seminal.

  • http://www.youtube.com/watch?v=P-MG_qG5DRc

Brian eno
‪Brian Eno‬

  • Born Brian Peter George St. John Le Baptiste de la Salle Eno.

  • May 15 1948, Woodbridge, England.

  • He studied at Colchester Institute art school in Essex, England

  • He has produced a large number of eclectic and ambient electronic albums such as Music for airports, The plateaux of Mirror, Day of Radiance and On Land.

Hearing electronica
Hearing Electronica

  • Electronica has begun to appear on the pop charts, in the music of acts such as Bjork, Chemical Brothers and Moby.

  • The obvious difference with other musical styles is the use of recordings,rather than live musicians.

  • The idea of stringing together a series of songs comes from the 30s when dance orchestras and small dance combos would occasionally play a medley, a group of songs connected by musical interludes.

Electronica and rap

  • Born Richard Melville Hall

  • September 11, 1965, Harlem, New York

  • American musician, DJ and photographer

  • Moby gained attention in the early 1990s with his electronic dance music work, which dabble in the and rave

  • With his fifth album the electronica and house influenced Play, he gained international success

  • http://www.youtube.com/watch?v=OMDTgaEIi-Q

Chemical brothers
Chemical Brothers

  • British electronic music duo, originated in Manchester

  • By Tom Rowlands and Ed Simons.

  • They started to DJ at a club in the back of a pub in 1992, under the alias The 237 turbo nutters.

  • They have 7 albums, Exit planet dust, Dig your own hole, Surrender, Come with us, Push the button, We are the night and Further.

  • http://www.youtube.com/watch?v=tpKCqp9CALQ

The art of the dj
The art of the DJ

  • A DJ with a two-turntable setup was able mix a series of songs into a set, as unbroken string of songs.

  • The art of the DJ begins with music that he or she selects.

  • For many reasons many DJs create their own music, it helps them develop a signature style.

  • Dance clubs typically have good sound systems, so producers can take advantage of the entire range of audible frequencies.

  • The combination of a full sonic spectrum and relentless dance beat, all in an enclosed space produces a kind o sensory inundation.

Electronica and dance music
Electronica and Dance music

  • “Nude Photo” by Rhythm is Rhythm is a good early sample of Detroit techno.

  • The heart of it is the beat, a bass drum-like sound on every beat, a strong backbeat and a fast moving percussion part.

  • Itscreatorsworkanonymously in studios.

  • Electronica has been the most faceless music of the last twenty five years.

  • Tracks like this are not telling a story, rather they are sustaining a mood.

  • http://www.youtube.com/watch?v=I7HiL2m63pQ

Electronica and rap

  • 1980 - Today

    Ivan Herrero


  • Rap is a form of creative expression that uses musical sounds to help get its message across. Whether it is music should be a nonissue, as it is to the millions who enjoy it.

Antecedents of rap
Antecedents of Rap

  • Al Jolson used to talk in his songs.

  • Woody Guthrie one of the bluesmen would play and talk during his songs.

  • Kenneth Rexroth was a Beat poet supported by a jazz combo.

  • AmiriBakara was a poet using jazz while he talked.

  • Bob Dylan and James Brown recorded music which was something between speech and singing.

  • George Clinton was the proto-rap funk artist.

African american roots
African American Roots

  • 1st half of the 20th century was dominated by the Mississippi Delta blues, and the other half by the South Bronx Rap.

  • In both cases have been an invisible barrier between blacks and whites. South Bronx residents know better the differences among rich and famous than Delta residents.

  • Delta and South Bronx are evidences of the African Americans vitality. They created two of the most important and influential forms of the 20thcentury

  • Rap give us a real vision of the vision of the ghetto cultures. The mission of Rap is to tell the truth, this caused a massive public. As an instance ”Black America’s CNN” by Public Enemy’s Chuck D gave real info not available through the media.

Hip hop
Hip Hop

  • Hip hop is a culture that caused the invention of Rap, Break Dancing, Graffiti, and Beatbox. The main message of the Hip hop Culture was “you can put us down, but you can not keep us down”

  • Break Dancing is the extremely athletic movement of the body parallel to the energy of the music which it is performed.

The beginning grand master flash
The beginning: Grand Master Flash

  • Grand Master Flash, born Joseph Sadder, Barbados (1958). He the 1stRap DJ, and he went to Bronx and played in block parties and public parks.

  • He was the creator of the Sound Collage. The Sound Collage is a cut and paste technique which takes clips from a fraction of a second to several seconds, and allows the DJ to use it in a song.

  • His 1st song was “ The Adventures of Grandmaster Flash & the Wheels of Steel.

The message
“ The Message”

  • This song was a innovative subject and setting that talks about the ghetto life. Rap has moved from block parties to a social state.

  • The new terms of this song are a 16 beat rhythm, clave-like syncopation in rap chorus, and a repeated melody with synthesizer. The musical setting and rhythm brought a strong backbeat.

  • Run-DMC “Walk This Way” was a version of Aerosmith real song. This version represented the opening of the rap to the rest of the world.

  • http://www.youtube.com/watch?v=VjLHrhLVwzs&feature=fvst

Rap as a political music meaning and characteristics of public enemy
Rap as a Political Music:Meaning and Characteristics of Public Enemy

  • Public Enemy was a group formed by: Chuck D, Flavor Flav, and DJ Terminator X.

  • They wear paramilitary uniforms, have Black Panther evocations and fake Uzis on stage.

  • Public Enemy was the most political rap group during the late 80’s. The look was not important as the message was.

A million bottlebags
“A Million Bottlebags”

  • Indicment of Alcohol abuse: this song wanted to treat the addicted people, and it was a complaining about alcohol advertisements in the ghettos.

  • The song used a powerful and direct language from the street.

  • It was characterized by the spoken elements, real sounds percussion and pitched sounds (sirens and synthesizer).

  • Rap delivery and rhythm lead to a fast tempo rhythm of 16-beat. This type of beat helped to give anger and frustration to the Rap.

  • http://www.youtube.com/watch?v=hyVeP5aov18&feature=player_embedded

Public enemy controversy
Public Enemy Controversy

  • Public Enemy lost the moral sense since Professor Griff (minister of information of the group) made anti Semitic comments, which created the separation of the group.

  • However, they would revive the group again, their success was for the late 80’s and early 90’s.

  • This group became musically relevant and amplified the impact of Rap to everybody.

The case of gangsta rap mainstreaming rap
The Case of Gangsta Rap: Mainstreaming Rap

  • Gangsta Rap is a type of Rap that brought the violence of inner city into the music and out into the world.

  • Rappers work came from their life experiences.

  • “Colors” movie, shows the gangsta style of life and the stage of the two L.A. gangs.

Electronica and rap

  • Some Gangsta rap artists are: N.V.A., Ice T, Dr. Dree, Snoop Doggy Dog, M. C. Hammer, and Tupac Shakur.

  • A war was created between the west and the east coast. Snoop Doggy Dog and Tupac Shakur were in prison during this time.

  • Pornography and misogyny was typical, so most of the releases had the “parental advisory” label. Whites wanted to enjoy this scatological music because they could know the reality of the ghetto. As a result, they were a large group of fans.

  • Gangsta rap included pop elements to be more commercial, from east coast to Tupac Shakur “California Love”.

Tupac shakur
Tupac Shakur

  • He lived and died by the sword. His parents were from the Black Panthers. His mother had a conspiracy charge before he was born, and his father is still serving jail time.

  • His life was double tragic. Even though he was a sensitive person, he had a violent side. He was murdered because of his violence problems.

  • He made the 1stMainstream rap called “California Love”.

California love
“California Love”

  • The message had not connection with the video. Rap had changed to kind of Pop Music.

  • This song has a vocal, raps, synthesized percussion, bass & chord instrument sounds (cowbell, whistle) as instrumentation.

  • The performance style sung parts have been modified.

  • The rhythm is a 16 beat percussion and Rap; other rhythms moving more slowly.

  • The melody is a repetitive frames raps, which make the sung chorus.

  • The texture is rhythmically dense, with a heavy bass, synthesizer riffs, percussion and synth chords.

  • http://www.youtube.com/watch?v=BKtMiCD_oqk

Electronica and rap

  • Sung vocals and raps covering the sung chorus and melodic fragments lead a success.

  • This song defined the California life with personal remarks: jail, jewelry, clothes and street life.

  • This rap was more interesting then the last raps because it was imaginative, dense, and used melodic fragments with active apart form active rhythms.

The message of rap
The Message of Rap fragments lead a success.

  • Gangsta rap has been the most important Rap, but the most violent too.

  • People thought that Rap is pure violence since Gangsta rap is the mainstream of reference.

  • There are pacific rap groups. For example, “The Gospel Gangstas” sends a message of peace rather than the battles between gangs.

  • Rap is a popular movement, there are syntheses between Salsa, Rock and Flamenco that can prove it. Nonetheless, few rap fans missed the old pure rap.

Conclusion fragments lead a success.

Electronica and Rap has been important until our days because they have a 16 beat rhythm, a good beat more complex and rich texture, Electronic samples, many riffs and not melody. DJ’s in rap and Electronica can use rock and R&B old; thus, Rap and Electronica have a bunch of possible songs.

Terms to know
Terms to Know fragments lead a success.




Hip hop

Break dancing

Sound Collage

Gangsta rap

  • Ambient music

  • Rave

  • Medley

  • DJ

  • Mix

  • Set