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Grass Roots Green:
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  1. Grass Roots Green: Driving Profitability with Sustainable Business Practices Please Note: The slides for this presentation are primarily graphical in nature. To fully understand the presentation, it is best to download it, open it up in PowerPoint, and view it in the "Notes View" format. Full speaker's notes are included there, explaining what was discussed in each slide. Brad Barbera May, 2009

  2. Introduction Who isn’t speaking to you today?

  3. Introduction to Fellowes Named one of "Chicago's 101 Best and Brightest Companies to Work For" in 2007 Family-owned Founded in 1917 Operations in 15 countries Employing 2500+ worldwide MISSION: to provide innovative workspace solutions to help people work more securely, comfortably and confidently. • FOUR CORE VALUES: • Integrity • Teamwork • Passion • Initiative

  4. Agenda Initiating Sustainable Practices in your Business • Anticipating and overcoming hurdles • Integrating Sustainability into the Front End of Innovation • Balancing competing demands

  5. Introduction What is “sustainability?” Ecological (Planet) Social (People) Economic (Profit)

  6. Introduction What is sustainability? Ethics Value Governance Transparency Nine Principles of Sustainable Performance Profit Relationships Community Employment Environment Source: Epstein and Roy, “Improving Sustainability Performance”

  7. Getting Started “If you want to transform your company, it helps to have a crisis.” ~Dennis Welch

  8. Getting Started “Turning the Flywheel” “It must be considered that there is nothing more difficult to carry out, nor more doubtful of success, nor more dangerous to handle than to initiate a new order of things; for the reformer has enemies in all those who profit by the old order, and only lukewarm defenders in all those who would profit by the new order...” ~Niccolo Machiavelli

  9. Getting Started Find Help…Networking

  10. Getting Started Set Objectives Values Mission/Vision Goals "It's not enough to be busy. The question is: what are you busy about?" ~ Henry David Thoreau

  11. Getting Started Think Globally, Act Locally Circle of Concern Circle Of Influence

  12. Getting Started Build on Foundations

  13. Getting Started Prioritize

  14. Getting Started Plan Communication

  15. Getting Started What We Did - Networking • Formed Volunteer Fellowes “Green Team” • Multi-Function • Multi-SBU • Multi-National

  16. Getting Started What We Did - Objectives Fellowes “Green Team”: Four Sub-Teams Current State Team – Assessment Science Team – Learning Internal Fellowes Team – Culture Communication Team – Awareness

  17. Getting Started What We Did – Global/Local Coordinated Efforts in Branding Coordinated Efforts in Compliance

  18. Getting Started What We Did– Built on Foundations

  19. Getting Started What We Did – Low-Hanging Fruit

  20. Getting Started What We Did – Communication

  21. Anticipating Hurdles “Forget the science debate. The regulations will change someday, and if we’re not ready, we’re in trouble.” ~Jim Rogers, CEO Cinergy

  22. Anticipating Hurdles Would you place this bet? You give me $50 I flip a coin

  23. Anticipating Hurdles Would you place this bet? $2/month for 10 years

  24. Anticipating Hurdles Executive Engagement

  25. Anticipating Hurdles Identify Your Stakeholders Customers Shareholders Special Interests/NGOs Management Industry Regulators Employees Consumers Local Population Suppliers

  26. Anticipating Hurdles Conflicting Stakeholder Needs YOU

  27. Anticipating Hurdles Transparency Questions

  28. Anticipating Hurdles Resource Limitations

  29. Anticipating Hurdles Defining Metrics “What gets measured, gets managed.” ~Peter Drucker

  30. Anticipating Hurdles Being “Real”

  31. Anticipating Hurdles International Issues

  32. Anticipating Hurdles Unintended Consequences “No good deed goes unpunished.” ~attributed to Oscar Wilde

  33. Sustainability in FEI

  34. Sustainability in FEI Starts with concept generation

  35. Sustainability in FEI Product and Service Design Design for Use Design for Manufacturability Design for The Environment

  36. Sustainability in FEI Ethics Value Governance Transparency Nine Principles of Sustainable Performance Profit Relationships Community Employment Environment Design for the Environment Life Cycle Assessment • Material Choices • Packaging • Leveraging Platforms • Distribution • Efficient Use of Resources • Handling • Trend Analysis • Maintenance • Human Factors • End-of-Life/Reuse

  37. Sustainability in FEI Ethics Value Governance Transparency Nine Principles of Sustainable Performance Profit Relationships Community Employment Environment Sustainable Portfolio Management

  38. Sustainability in FEI Use “Green as a “Tipping Point”

  39. Appendices Tools Resources Contact Information

  40. Appendices AUDIO Template for Self-Assessment Available for download in MS Excel format, with example and instructions, at http://www.eco-advantage.com/pdf/AUDIOAnalysis.xls

  41. Appendices • Fellowes Sustainable Business Team Kick-Off Agenda • Thursday, September 27, 2007 • Introductions • Define the Context of the Team • Forum to share information, coordinate efforts, and support decision-making on issues pertaining to Fellowes’ environmental initiatives • Define the Scope/Mission/Objectives • Securing a common understanding of best practices for “sustainable business” according to the scientific community, global markets, and legal regulations • Sharing knowledge gained in different projects around the company, and coordinating efforts to maximize the benefits of sustainability efforts • Discuss Team Composition and Roles • Key Functional Teams represented • All Business Units represented • Global Team Membership • Discuss Authority and Boundaries • Proposal: the team will be advisory in nature, with expectations of evolving to an executive-sponsored governance group • Discuss Resources and Support • Current resources available are limited to the time and effort of the team members. Specific project execution must be supported by the business units. • Discuss how the Team will Function • Meet monthly for one hour • Assign roles for coordination and communication • Research • Some research in this area has already been done by several team members. That information will be shared electronically and discussed at the next meting. • Determine Next Steps • Secure agreement to team structure, roles, responsibilities, etc. • Schedule follow-ups

  42. Appendices • Sustainability Team Science Committee Scope Statement • Mission: • To promote the long-term sustainability of Fellowes’ businesses through the ongoing collection, evaluation, and communication of information regarding environmentally and socially beneficial materials, products, processes, and packages for the Fellowes Sustainable Business Team. • Purpose: • To guide the Fellowes organization in the selection and implementation of effective programs that benefit the environment and the business. • To be the internal experts on the validity of environmentally friendly claims by: • Gathering relevant published information and research on the environmental efforts, policies and certification systems of our suppliers, customers, and markets globally; • Evaluating all information critically with regards to short- and long-term impact, reasonably anticipated real world conditions, and scientific rigor; • Publishing guidance documents with the intent to drive effective decision-making for Fellowes global NPD, CPD, Marketing, Supply Chain and Facilities groups. • Provide satisfactory evidence of the sustainability of materials, products, packages, designs, and manufacturing methods that provide environmental and/or social benefits while also being commercially viable and advantageous for Fellowes. • Challenge: • As “green” efforts are demanded more globally, numerous proposals and claims will be put forth on materials, products, packages, and processes. Frequently, such proposals have great surface appeal, but fail to deliver real benefits when fully evaluated. The evaluation is often very difficult, and will require making assumptions and forecasts of a future state that will have highly variable accuracy. • Method: • As opportunity areas are found, they will be divided into four tiers: • Obvious - Has an obvious, substantial, and tangible positive benefit to the environment and the business • Likely - Has a reasonable likelihood of having a positive benefit to the environment and the business • Uncertain – Has a potential for a positive benefit to the environment and the business, but may also have neutral or downside impact. • Unlikely – Has little chance of having a tangible positive benefit to the environment and the business • These tiers will allow the business teams to focus support and development efforts on areas that offer the best and most certain positive returns to both the environment and to Fellowes.

  43. Appendices Fellowes Environmental Policy is summarized at: http://www.fellowes.com/fellowes/site/aboutus/about_EnvironmentalPolicy.aspx

  44. Recommended Resources The Triple Bottom Lineby Andrew Savitz Green to Goldby Daniel Esty and Andrew Winston Making Sustainability Workby Marc J. Epstein The Business Guide to Sustainabilityby Darcy Hitchcock and Marsha Willard Product Design for the Environmentby Fabio Giudice, Guido La Rosa, Antonino Risitano Cradle to Cradleby William McDonough and Michael Braungart The Green Business Guideby Glenn Bachman http://www.gemi.org/metricsnavigator/ http://www.sustainablebusiness.com http://www.worldchanging.com/business/ http://www.pprc.org/pubs/epr/dfe.pdf

  45. Contact Information mail@bradbarbera.com http://www.linkedin.com/in/bradbarbera www.BradBarbera.com A complete copy of this PowerPoint presentation, including speaker’s notes, will be available for download on my website following the conference.