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Vietnam seafood market is expected to grow with an impressive CAGR in the forecast period, 2022-2026 on the basis of increasing consumption by the foreign and domestic population. https://bit.ly/3v9FcsR
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2016 – 2026 VIETNAM SEAFOOD MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING
Scope of Report Product of Interest (POI): Seafood Any form of aquatic life that is considered as a food item by humans is called seafood. It prominently consists of fishes, shellfish, mollusks, shrimps, etc. They are bred and cultivated through the processes like pisciculture and aquaculture. Vietnam is a huge market for seafoods and aquatic fodder material. Market Segmentation PROCESS • PRODUCT SEAFOOD MARKET SEAFOOD MARKET Fresh Frozen Fishes Shrimps Oysters Snails Others • Year Range • • REGION • • Review Period Northern Region Central Region Southern Region • • 2016 – 2019 • • Base Year DISTRIBUTION CHANNEL END USER 2020 Household PBCL QSR Others • Supermarket/Hypermarket Traditional Retails Specialized Retails Online Retails Others • • Estimated Year • • • 2021 • • Forecast Period • 2022 – 2026 2
Table of Contents Contents 1. Product Overview 2. Research Methodology 3. Executive Summary 4. Voice of Customer 4.1. Brand Awareness 4.2. Factors Influencing Purchase Decision 4.3. Challenges Faced 5. Impact of COVID-19 on Vietnam Seafood Market 6. Vietnam Seafood Market Overview 7. Vietnam Seafood Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Product (Fishes, Shrimps, Oysters, Snails, Others) 7.2.2. By Process (Fresh, Frozen) By Distribution Channel (Supermarket/Hypermarket, Traditional Retails, Specialized Retails, Online Retails, Others) 7.2.3. By End User (Household, PBCL {Pubs, Bar, Cafes, and Lounges}, QSR {Quick Service Restaurants}, Others) 7.2.4. 7.2.4. By Region (Northern, Central, Southern) 7.2.5. By Company (2020) 7.3. Product Market Map 8. Vietnam Fish Market Outlook 8.1. Market Size & Forecast 3
Table of Contents Contents 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Process 8.2.2. By Distribution Channel 8.2.3. By End User 9. Vietnam Shrimps Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Process 8.2.2. By Distribution Channel 8.2.3. By End User 10. Vietnam Oysters Market Outlook 10.1. Market Size & Forecast 10.1.1. By Value 10.2. Market Share & Forecast 10.2.1. By Process 10.2.2. By Distribution Channel 10.2.3. By End User 11. Vietnam Snails Market Outlook 11.1. Market Size & Forecast 11.1.1. By Value 11.2. Market Share & Forecast 11.2.1. By Process 11.2.2. By Distribution Channel 4
Table of Contents Contents 11.2.3. By End User 12. Market Dynamics 12.1. 12.2. Drivers Challenges 13. Market Trends & Developments 14. Policy & Regulatory Landscape 15. Vietnam Economic Profile 16. Competitive Landscape 16.1. 16.2. Competition Outlook Company Profiles 17. Strategic Recommendations 18. About Us & Disclaimer 5
RESEARCH RESEARCH METHODOLOGY METHODOLOGY
Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the Vietnam seafood market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the Vietnam seafood market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design ✓ In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 7
Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of Vietnam seafood market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such high nutritional value of seafood, digestive ease, and cheaper in comparison to other protein sources. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in Vietnam seafood market. Methodology Followed for Calculation of Market Size: Market Size by Value : Market size, in terms of value, for the year 2020 was calculated based on information collected through exhaustive secondary • research and primary surveys, with various key opinion leaders/stakeholders, such as seafood companies, suppliers, channel partners, end users, industry experts, and other industry participants. The team interviewed more than 40 – 50 seafood companies, suppliers, 180 – 200 end users, 15 – 20 industry experts and other value chain • stakeholders in the Vietnam seafood market to obtain the overall market size from 2016 to 2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during 2016-2020. 8
Research Methodology Respondents were asked about the current and future market growth rates, market shares by product, by process, by distribution channel, by end • user, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by product, by process, by distribution channel, by end user, by region and by company were calculated based on the responses • received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of seafood market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast Vietnam seafood • market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 9
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources Ca Mau Seafood Processing & Service Joint Stock World Bank ▪ ▪ Corporation TechSci Research Proprietary Database & Knowledge ▪ Hung Vuong Corporation Repository ▪ Minh Phu Seafood Corporation Company Annual Reports ▪ ▪ Vinh Hoan Corporation Industry Magazines ▪ ▪ Quoc Viet Seafood Co. Ltd. Industry Reports ▪ ▪ Dong Nam Seafood Corp Statista ▪ ▪ Phuong Dong Seafood News Dailies ▪ ▪ Ngoc Sinh Seafood Credible Paid Databases ▪ ▪ SOC Trang Seafood Joint Stock Company ▪ Thuan Hung Fisheries Company Ltd ▪ 10
Industry Brief According to TechSci report on, “Vietnam Seafood Market By Product (Fishes, Shrimps, Oysters, Snails, Others) By Process (Fresh, Frozen) By Distribution Channel (Supermarket/Hypermarket, Traditional Retails, Specialized Retails, Online Retails, Others) By End User (Household, PBCL {Pubs, Bar, Cafes, and Lounges}, QSR {Quick Service Restaurants}, Others) By Company By Region (Northern, Central, Southern) Competition Forecast & Opportunities, 2026”, Vietnam Seafood market has shown promising growth in historical years until 2019 and is expected to continue its growth in upcoming forecast years 2022 to 2026. The market is anticipated toward growth owing to the factors like increased consumption of fishes and shrimps. Also, demand for authentic seafood dishes and traditional recipes in the quick service restaurants is increasing thereby driving the growth of Vietnam seafood market in the forecast years, 2022-2026. Also, tourism in the country is expected to increase in the upcoming five years. Tourists with an appetite for the specialized Vietnamese cuisine increase the demand of seafood in the country thereby directly affecting the seafood market positively. Vietnam is also among one of the largest exporters of seafood in countries like Russia, Japan etc. The demand for export will enhance the farming of freshwater fish in the forecast period. Food habits of not only Vietnamese population but the importing countries too, are highly influencing the growth of Vietnam aquatic food market, in 2022- 2026. Vietnam seafood market is segmented by product, process, distribution channel, end user, and regional distribution. Based on process the market is further bifurcated into fresh and frozen products. Fresh seafood is preferable by the population for its nutritional value and flavour of the product thereby fresh seafood is expected to dominate the market for the upcoming five years. Frozen seafood with the additives that prolongs the shelf life of the product is also expected to grow in the near future. Many competitors are entering the online retail market with the frozen seafood with advanced packaging and prolonged shelf life of the product. Dried fishes and shrimps are also available in the supermarkets and markets. Vietnamese economy was widely affected by the pandemic that set foot in early 2020. Vietnam seafood market was not untouched, either. While observing the lockdown, consumers were not able to visit multiple distribution channels and could only order online thereby influencing the online retail, which is expected to gain major revenue shares in upcoming years, thus driving the growth in Vietnam seafood market in the forecast years. Also, the export of the seafood from the country was halted completely there by negatively impacting the market. After observing a setback, seafood market is expected to revisit its growth and show a promising future. Some of the top players in the Vietnam seafood market are, Ca Mau Seafood Processing & Service Joint Stock Corporation, Hung Vuong Corporation, Minh Phu Seafood Corporation, Vinh Hoan Corporation, Quoc Viet Seafood Co. Ltd., Dong Nam Seafood Corp, Phuong Dong Seafood, Ngoc Sinh Seafood, SOC Trang Seafood Joint Stock Company, Thuan Hung Fisheries Company Ltd, among others. The companies are involving themselves into research and development for the methods of better quality, and various quality analysis tests to provide the better quality seafood. “As a member of Association of Southeast Asian Nations (ASEAN), Vietnam carries out bilateral trades with huge economies like US, China, India, etc. Under the agreement, Vietnam is involved with various trades, one of which is seafood trade. Vietnam is a major exporter after China for seafoods in the neighboring countries like India, Japan, and Russia. New investors are advised to penetrate the market keeping in mind the policies and regulations of these importers. Often the quality control and quality checks at the sea-borders of these countries take a long there by spoiling the quality of the product and thus causing losses to the transporters and suppliers,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11
Sample Data - Snapshot Vietnam Seafood Market Size, By Value (USD), 2016–2026F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 CAGR By Value XX% CAGR By Value YY% 2016 2020 2021E 2026F Vietnam Snails Market Share, By Process, By Value, 2016–2026F Fresh Frozen 2026F 50% 50% 2025F 50% 50% 2024F 50% 50% 2023F 50% 50% 2022F 50% 50% 2021F 50% 50% 50% 50% 2020 2019 50% 50% 2018 50% 50% 2017 50% 50% 50% 50% 2016 Vietnam Snails Market Share, By Distribution Channel, By Value, 2016–2026F Supermarket/Hypermarket Traditional Retails Specialized Retails Online Retails Others 2026F 20% 20% 20% 20% 20% 2025F 20% 20% 20% 20% 20% 2024F 20% 20% 20% 20% 20% 2023F 20% 20% 20% 20% 20% 2022F 20% 20% 20% 20% 20% 2021F 20% 20% 20% 20% 20% 2020 20% 20% 20% 20% 20% 2019 20% 20% 20% 20% 20% 2018 20% 20% 20% 20% 20% 2017 20% 20% 20% 20% 20% 20% 20% 20% 20% 20% 2016 12
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