India Soap Market Size, Share, Growth & Forecast 2026

1. FY2016 – FY2026 INDIA SOAP MARKET FORECAST & OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING

2. Scope of Report Product of Interest (POI): Soap Soap is a substance used with water for washing and cleaning. It is made of a compound of natural oils or fats with sodium hydroxide or another strong alkali, along with perfuming and coloring agents. Based on type, soap market can be segregated into liquid soap and bar soap. Market Segmentation FORM DISTRIBUTION CHANNEL Year Range Store based Non-store based Liquid Solid • • • • Review Period FY2016 – FY2019 APPLICATION REGION North South East West Kitchen Laundry Personal Novelty Perfumed Beauty Soaps Medicated Others Base Year • • • • FY2020 • • Estimated Year • • FY2021 • • Forecast Period • FY2022 – FY2026 • 2

3. Table of Contents S. No. Contents Product Overview (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) Research Methodology (A brief description of the category and product inclusions considered under the scope of the study to give clear picture to the client about the product of interest.) Impact of COVID-19 on India Soap Market 1. 2. 3. 4. Executive Summary (This chapter covers summary of the complete study.) Voice of Customer 5. 5.1. Product Quality 5.2. Brand Awareness 5.3. Brand Recall 5.4. Unmet needs/challenges 5.5. Overall Satisfaction Analysis India Soap Market Outlook, FY2016-FY2026F (This chapter includes a brief overview of the product of interest market such as total market’s growth rate, expected growth rate, key growth levers, leading region, top grossing product types, etc. It includes more of a qualitative information about the market.) 6.1. Market Size & Forecast 6.1.1. By Value (USD) 6.2. Market Share & Forecast (The overall product of interest bifurcated/split among various segments.) 6.2.1. By Form (Liquid, Solid) 6.2.2. By Distribution Channel (Store based, Non-store based) 6. By Application (Kitchen, Laundry, Personal, Novelty, Perfumed, Beauty Soaps, Medicated and Others) 6.2.3. 6.2.4. By Region (North, South, East, West) 6.2.5. By Company (FY2020) 6.3. Product Market Map (By Form, By Distribution Channel, By Application, By Region) North India Liquid Soap Market Outlook, FY2016-FY2026F 7. 3

4. Table of Contents S. No. Contents 7.1. Market Size & Forecast 7.1.1. By Value (USD) 7.2. Market Share & Forecast 7.2.1. By Form 7.2.2. By Distribution Channel 7.2.3. By Application 8. South India Solid Soap Market Outlook, FY2016-FY2026F 8.1. Market Size & Forecast 8.1.1. By Value (USD) 8.2. Market Share & Forecast 8.2.1. By Form 8.2.2. By Distribution Channel 8.2.3. By Application 9. South India Solid Soap Market Outlook, FY2016-FY2026F 9.1. Market Size & Forecast 9.1.1. By Value (USD) 9.2. Market Share & Forecast 9.2.1. By Form 9.2.2. By Distribution Channel 9.2.3. By Application 10. East India Solid Soap Market Outlook, FY2016-FY2026F 10.1. Market Size & Forecast 10.1.1. By Value (USD) 4

5. Table of Contents S. No. Contents 10.2. Market Share & Forecast 10.2.1. By Form 10.2.2. By Distribution Channel 10.2.3. By Application 11. Market Dynamics (This chapter assesses the major demand drivers and restraints.) 11.1. Drivers 11.2. Challenges Market Trends & Developments (This section captures recent trends pertaining to manufacturing or consumption, market movements in terms of points of production and consumption, advancements and development) 12. 13. Policy & Regulatory Landscape 14. India Economic Profile 15. Competitive Landscape 15.1. Competition Outlook 16.2. Company Profiles (Top 10 Leading Companies) 16.2.1. Company Details 16.2.2. Products & Services 16.2.3. Financials (As Reported) 16.2.4. Key Market Focus & Geographical Presence 16.2.5. Recent Developments 16.2.6. Key Management Personnel 17. Strategic Recommendations 18. About Us & Disclaimer 5

6. RESEARCH RESEARCH METHODOLOGY METHODOLOGY

7. Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the India soap market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India soap market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 7

8. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India soap market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as the increasing disposable income, use of washing machines in almost every household and booming textile industry. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India soap market. Methodology Followed for Calculation of Market Size: Market Size by Value : Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary • research and primary surveys, with various key opinion leaders/stakeholders, such as soap companies, suppliers, channel partners, industry experts, and other industry participants. The team interviewed more than 40 – 50 soap companies, suppliers, 15 – 20 industry experts and other value chain stakeholders in the India soap • market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-FY2020. 8

9. Research Methodology Respondents were asked about the current and future market growth rates, market shares by form, by distribution channel, by application, by • region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by form, by distribution channel, by application, by region and by company were calculated based on the responses received through • primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of soap market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India soap market, • TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 9

10. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources Colgate Palmolive (India) Ltd. Ministry of Health and Family Welfare ▪ ▪ Godrej Consumer Products Ltd. World Bank ▪ ▪ Hindustan Unilever Ltd. TechSci Research Proprietary Database & Knowledge ▪ ▪ ITC Ltd. Repository ▪ Wipro Consumer Care Limited Company Annual Reports ▪ ▪ Patanjali Ayurved Industry Magazines ▪ ▪ Cholayil Pvt. Ltd. Industry Reports ▪ ▪ Karnataka Soaps and Detergents Ltd. Statista ▪ ▪ The Himalaya Drug Company News Dailies ▪ ▪ Reckitt Benckiser (India) Pvt. Ltd. Credible Paid Databases ▪ ▪ 10

11. Industry Brief According to TechSci Research report, “India Soap Market By Form, By Distribution Channel, By Application, By Region, Competition, Forecast & Opportunities, FY2016 -FY2026F”, India soap market is forecast to grow from $ 2.9 billion in FY2020 to $ 4.4 billion by FY2026 on account of rising focus on maintaining proper hygiene and expanding middle class population in the country. Another major factor is the outbreak of coronavirus (COVID-19) pandemic, which is resulting in people increasing their hand washing frequency and government bodies encouraging hygiene initiatives. Also, various government initiatives, like Swachh Bharat Mission, to promote health and hygiene, have had a positive influence on the country’s soap market. Furthermore, introduction of high quality and specialty soaps are leading to an increased interest among consumers, which is boosting their usage across the country. Due to COVID-19 outbreak, Indian market witnessed panic buying and hoarding of hygiene products including soaps that augmented sales of soaps in the first quarter of FY2021. As a result, many FMCG companies are trying to scale up production to keep up with surging demand. Based on Distribution Channel, the India soap market is split into the Store-Based and Non-Store Based segments. The store-based segment dominates the market and it is expected to remain so through 2025. Regionally, the market is segmented into North, South, West and East. South India accounted for the largest share in India soaps market because of high consumer awareness about importance of hygiene, predominantly due to higher literacy rate. North India accounts for the second largest share due to increasing awareness about hygiene standards, especially among the region’s large rural population. More than 70% of retail outlets that sell soaps in India are in rural areas. Based on Form, market is fragmented into Bar Soap and Liquid Soap. Bar Soap dominated India soap market in FY2020. Though, from the purely health-conscious perspective, bar soaps contain fewer chemicals and do just as properly in preventing germ spread as their liquid counterparts do, consumer preference for bar soaps is higher in India as they prove out to be comparatively cheaper. Liquid soaps are however expected to exhibit higher growth rate during the forecast period due to many urban consumers opting for them instead of bar soaps over the next few years. Wipro Consumer Care Limited, Godrej Consumer Products Ltd, Hindustan Unilever Ltd, Reckitt Benckiser (India) Pvt. Ltd, ITC Ltd, Colgate Palmolive (India) Ltd, Jyothi Laboratories Ltd, Patanjali Ayurveda, The Himalaya Drug Company, and Karnataka Soaps and Detergents Ltd are the leading players operating in India soap market. “India's soap industry is growing significantly due to various factors such as increasing awareness, especially among rural population, about personal hygiene and cleanliness to avoid spread of germs and viruses. Rural areas constitute more than 65% of India’s population and most low-income consumers are being targeted by soap manufacturers to boost their revenues. Moreover, the sudden outbreak of coronavirus (COVID-19) is a key near to medium term factor that is expected to boost sales of soaps in India.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 11

12. Sample Data - Snapshot India Soap Market Size, By Value (USD Million), FY2016–FY2026F 15.00 14.00 13.00 12.00 11.00 10.00 9.00 8.00 7.00 6.00 5.00 FY2016 FY2020 FY2021E FY2026F CAGR BY VALUE: XX% CAGR BY VALUE: XX% By Value (USD Million) India Soap Market Share, By Form, By Value, FY2016–FY2026F India Soap Market Share, By Distribution Channel, By Value, FY2016–FY2026F Store based Solid Liquid Non-store based FY2026F 50% 50% FY2026F 50% 50% FY2025F 50% 50% FY2025F 50% 50% 50% 50% 50% 50% FY2024F FY2024F FY2023F 50% 50% FY2023F 50% 50% FY2022F 50% 50% FY2022F 50% 50% FY2021E 50% 50% FY2021E 50% 50% 50% 50% 50% 50% FY2020 FY2020 FY2019 50% 50% FY2019 50% 50% FY2018 50% 50% FY2018 50% 50% FY2017 50% 50% FY2017 50% 50% 50% 50% 50% 50% FY2016 FY2016 North India Soap Market Share, By Application, By Value, FY2016–FY2026F Laundry Personal Novelty Kitchen Perfumed Beauty Soaps Medicated Others FY2026F 13% 13% 13% 13% 12% 12% 12% 12% 13% 13% 13% 13% 12% 12% 12% 12% 13% 13% 13% 13% 12% 12% 12% 12% FY2024F 13% 13% 13% 13% 12% 12% 12% 12% 13% 13% 13% 13% 12% 12% 12% 12% FY2022F 13% 13% 13% 13% 12% 12% 12% 12% FY2020 13% 13% 13% 13% 12% 12% 12% 12% 13% 13% 13% 13% 12% 12% 12% 12% FY2018 13% 13% 13% 13% 12% 12% 12% 12% 13% 13% 13% 13% 12% 12% 12% 12% 13% 13% 13% 13% 12% 12% 12% 12% FY2016 12

13. Report Ordering Report Name: INDIA SOAP MARKET FORECAST & OPPORTUNITIES FY2016 – FY2026 Report Price License Type Price Electronic Access - Single User License $2950 Electronic Access - Multi-User License $3750 Custom Research License $7500 To View Sample OR Purchase Report 13

14. About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports Global Organic Soap Market By Product Type (Liquid Soap & Bar Soap), By Sales Channel (Retail Sales Vs Institutional Sales.) Competition Forecast & Opportunities, FY2026 • India Soap Dispenser Market, By Type (Automatic Vs Manual), By End Users (Commercial, Institutional, Residential), Competition Forecast & Opportunities, FY2026 • TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Europe 54, Old brook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / User of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.