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India preschool market was valued USD 2.93 Billion in FY2020 and is forecast to grow at CAGR of 8.04% until the next five years. Rising urbanization, increase in female workforce, and increasing penetration of preschools in the country is expected to aid the overall growth of preschools sector. As of 2016, only around 17% of children in the age group of 1.5u20134 years enrolled in preschools in India.https://bit.ly/2NzNZne
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INDIA PRESCHOOL MARKET FY2016 – FY2026 COMPETITION, FORECAST AND OPPORTUNITIES 1 © TechSci Research
Table of Contents S. No. Contents 1. Product Overview 2. Research Methodology 3. Impact Of COVID-19 On India Preschool Market 4. Executive Summary 5. India Preschool Characteristics 5.1. Purpose/Objective Of Preschools In India 5.2 Broad Education Polices and Frameworks for Preschool and Key Milestones Key Organisations and their Respective Roles, Responsible for Course Curriculum Design, Monitoring and Implementing Policies 5.3 5.4 Curriculum Nature and Pattern 5.4.1 Subjects / Areas Covered Across Age Group (Less Than 2 Years, 2-4 Years, 4-6 years) 5.4.2 Structure of Curriculum Pattern Across Age Group (Less Than 2 Years, 2-4 Years, 4-6 years) 5.5 Tentative Children and Teachers in One class 5.5.1 Public School 5.5.2 Private School 5.6 Fee Structure 5.7 Total Number of Preschools 5.7.1 By Type (Private, Public) 5.7.2 By Region (North, South, East, West) 5.7.3 By Top 5 States 5.7.4 By Top 5 Cities 5.8 Education Aid Tools & Trends 2 © TechSci Research
Table of Contents S. No. Contents 6. Voice Of Parents 6.1. Factors In Consideration While Choosing Preschool 6.2. Key Amenities To Influence While Choosing Preschool 6.3. Desired Preferences For Day Care 7. India Preschool Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Age Group (Less Than 2 Years, 2-4 Years, 4-6 years) 7.2.2 By Location (Standalone, School Premises and Office Premises) 7.2.3. By Region 7.2.4. By Top Cities 8. Market Dynamics 8.1. Drivers 8.2. Challenges 9. Market Trends and Developments 10. Policy and Regulatory Landscape 11. India Economic Profile 3 © TechSci Research
Table of Contents S. No. Contents 12. Major Preschool Chains in India 12.1. Major Preschools in India 12.1.1.1. Zee Learn Limited 12.1.1.2. S.K. Educations Pvt. Ltd. 12.1.1.3. Shemrock Group of Preschools 12.1.1.4. Hello Kids Education India Pvt. Ltd 12.1.1.5. Educomp Solutions Ltd 12.1.1.6. Eurokids International Private Limited 13. Strategic Recommendations 14. About Us & Disclaimer 4 © TechSci Research
PRODUCT PRODUCT OVERVIEW OVERVIEW 5 © TechSci Research
Scope of Report Product of Interest (POI): Preschool A preschool, also known as nursery school, pre-primary school, or play school, is an educational establishment or learning space offering early childhood education to children before they begin compulsory education at primary school level. It may be publicly or privately operated and may be subsidized from public funds. This report also covers Anganwadi among public preschools in the country. Anganwadi were opened by government to provide the children with stimulating and enriching physical and psycho-social environment so as to form a foundation for inculcation of social and personal habits and values that are known to lasts lifetime. Such early habits inculcated in preschool years will shape his/her personality for the future. Year Range Market Segmentation AGE GROUP Less than 2 years Review Period BY LOCATION PRESCHOOL MARKET PRESCHOOL MARKET • Standalone FY2016 – FY2019 • 2 – 4 years • School Premises • 4- 6 years • Office Premises • Base Year REGION BY TOP 5 CITIES FY2020 South • Delhi/NCR • North • Bengaluru • Estimated Year West • Mumbai • East • FY2021 Hyderabad • Chennai • Forecast Period FY2022 – FY2026 6 © TechSci Research
RESEARCH RESEARCH METHODOLOGY METHODOLOGY 7 © TechSci Research
Research Methodology Market Profiling Data Analysis Data Data Developing List of Respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the India preschool market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India preschool market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 8 © TechSci Research
Research Methodology Baseline Methodology: Our dedicated team of industry experts has monitored and analyzed various aspects of India preschool market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising awareness about preschool education in the country and the impact on the market due to outbreak of COVID-19. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India preschool market. Methodology Followed for Calculation of Market Size: Market Size by Value : Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary • research and primary surveys, with various key opinion leaders/stakeholders, such as preschool institutes, channel partners, franchise owners, parents, industry experts, and other industry participants. The market size by value includes revenue generated by private preschool (includes both organized and unorganized) in India as public preschools (Anganwadi), which are govt owned don’t charge fees. Anganwadi are government funded and children under six years do not need to pay any fee. The team interviewed more than 10 preschool institutes, 100 end users, and 15 – 20 industry experts and other value chain stakeholders in India • preschool market to obtain the overall market size from FY2016 to FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2016-FY2020. 9 © TechSci Research
Research Methodology Respondents were asked about the current and future market growth rates, market shares by product type, by distribution channel, by end user, by region and by company. Removing the outlier responses, the geometric mean of growth estimates and supplier wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. • Methodology Followed for Calculation of Market Shares: Market shares by product type, by distribution channel, by end user, by region and by company were calculated based on the responses received through primary surveys with industry experts, in which the respondents were asked about the market shares or revenue generated from various segments of preschool market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in SPSS/Tableau Software. • Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India preschool market, TechSci Research used various forecast techniques such as: • Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ Conversion rates We assume the base year exchange rate as the normal one for every year. The base year exchange rate taken in this report is INR 70 = 1 USD 10 © TechSci Research
Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled in the report include both the organized and unorganized market including market share data. Partial List of Companies Interviewed Key Secondary Sources Zee Learn Limited ▪ TechSci Research Proprietary Database & Knowledge Repository ▪ Educomp Solutions Ltd ▪ Company Annual Reports ▪ Hello Kids Education India Pvt. Ltd. ▪ Industry Magazines & Journals ▪ Shemrock Group of Preschools ▪ Ministry of Women and Child Development ▪ S.K. Educations Pvt. Ltd. ▪ Industry Reports T.I.M.E. Kids Preschools ▪ ▪ Podar Jumbo kids ▪ National Commission for Protection of Child Rights ▪ Kangaroo Kids ▪ News Dailies ▪ Tree House Education & Accessories Ltd. ▪ National Institute of Public Cooperation & Child Development ▪ Eurokids ▪ 11 © TechSci Research
Research Methodology List of Acronyms Acronyms NCERT WHO UNICEF ECCE NCPCR SCPCR MWCD SCERT DIET RTE MHRD PTRs NCPFECCE SMC GER NMEICT DIPP FDI NPA NPAC CECA Description National Council of Educational Research and Training World Health Organization The United Nations Children's Fund Early Childhood Care and Education National Commission for Protection of Child Rights State Commission of Protection of Child Rights Ministry of Women and Child Development State Council of Educational Research and Training District Institute for Education and Training Right of Children to Free and Compulsory Education Ministry of Human Resource Development Pupil Teacher Ratios National Curricular and Pedagogical Framework for Early Childhood Care and Education School Management Committee Gross Enrollment Ratio National Mission on Education through Information and Communication Technology Department of Industrial Policy and Promotion Foreign Direct Investments National Plan of Action National Plan of Action for Children Children’s Education and Care Assurance 12 © TechSci Research
Industry Brief According to TechSci Research report, “India Preschool Market By Age Group (Less Than 2 Years, 2-4 Years, 4-6 years), By Location (Standalone, School Premises and Office Premises), Competition Forecast & Opportunities, FY2016 – FY2026”, India preschool market was valued USD 2.93 Billion in FY2020 and is forecast to grow at CAGR of 8.04% until the next five years. Increasing concern for the betterment of their wards and rising awareness among the Indian parents for early childhood education to ensure smooth physical, mental and emotional transition in children to cope up with the hurdles of the outer world is further expected to boost the growth of the India preschool market. The education system in India has witnessed a remarkable growth in the last few years. India is ahead of other developing countries in the field of education and training. The number of institutes offering education is far more in India when compared to China. Moreover, several foreign institutions are also foraying into India. This is expected to boost the quality of education in the country. The primary education segment provides a great opportunity as around 27% of India’s population was between the age group of 0 to 14 in 2019. The country’s literacy rate was around 74% in 2018 compared to world’s average of around 86%. In 2016, the education market was worth about USD100 billion and is expected to reach USD180 billion in 2020. Rapid urbanization and adoption of western culture have brought a significant change in lifestyle patterns of the younger generation. They are highly active on digital media. India’s burgeoning young working class population base is the largest and the youngest. Incomes in rural and urban economy of the nation are growing which would result in increase in purchasing power of the end consumers, thereby enabling them to spend more on quality preliminary and secondary education. Hence, this economic growth is expected to drive the market during the forecast period. Based on the location, standalone segment led the market with share of 65.25% in FY2020. The demand for the day-cares within the school premises is also in higher demand and is expected to grow at a faster rate in the coming years. Zee Learn Limited, S.K. Educations Pvt. Ltd., Shemrock Group of Preschools, Hello Kids Education India Pvt. Ltd, Educomp Solutions Ltd, Eurokids International Private Limited, and others are some of the leading players operating in India preschool market. “North India is the highest revenue generator in India preschool market and the region’s share in India preschool market is anticipated to increase during the forecast period as well. Growth in demand for preschools in North India can be majorly attributed to increasing working parents, rise in working women, growing trend of nuclear families, rising awareness about brands, international study trends and expansion of various international preschool chains even in small cities. Additionally, parents in North India have increased expenditure on education and middle class income group families are also opting private preschools instead of public preschools (Aaganwadi) for their kids.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 13 © TechSci Research
Sample Data - Snapshot India Preschool Market Size, By Value (USD Billion), FY2016-FY2026F FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F CAGR BY VALUE (FY2016-FY2020): xx% CAGR BY VALUE (FY2021E-FY2026F): xx% India Preschool Market Share, By Age Group, By Value, FY2016-FY2026F FY2016 33.00% 33.00% 34.00% FY2017 33.00% 33.00% 34.00% FY2018 33.00% 33.00% 34.00% FY2019 33.00% 33.00% 34.00% FY2020 33.00% 33.00% 34.00% FY2021E 33.00% 33.00% 34.00% FY2022F 33.00% 33.00% 34.00% FY2023F 33.00% 33.00% 34.00% FY2024F 33.00% 33.00% 34.00% FY2025F 33.00% 33.00% 34.00% FY2026F 33.00% 33.00% 34.00% 2-4 years 4-6 years Less than 2 Years India Preschool Market Share, By Top Cities, By Value, FY2016-FY2026F FY2016 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2017 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2018 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2019 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2020 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2021E 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2022F 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2023F 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2024F 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2025F 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% FY2026F 5.00% 10.00% 15.00% 20.00% 12.00% 13.00% 25.00% Delhi-NCR Mumbai Bangaluru Hyderabad Chennai Kolkata Rest Of India 14 © TechSci Research
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