India Cosmetics Market Size, Share, Growth & Forecast 2026

1. FY2014 – FY2026 INDIA COSMETICS MARKET COMPETITION, FORECAST AND OPPORTUNITIES www.techsciresearch.com MARKET INTELLIGENCE . CONSULTING 1 © TechSci Research

2. Table of Contents S. No. Contents 1. Product Overview 2. Research Methodology 3. Executive Summary 4. Voice of Customer 6. India Cosmetics Market Outlook 6.1. Market Size & Forecast 6.1.1. By Value 6.2. Market Share & Forecast By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming ,Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.)) 6.2.1. By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others (convenience store, departmental store etc.) 6.2.2. 6.2.3. By Company (FY 2019) 6.3. Product Map( By Category, By Distribution) 2 © TechSci Research

3. Table of Contents S. No. Contents 7. India Body Care Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Distribution Channel 8. India Hair Care Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Distribution Channel 9. India Color Cosmetics Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Distribution Channel 3 © TechSci Research

4. Table of Contents S. No. 7. Contents India Fragrances Market Outlook 7.1. Market Size & Forecast 7.1.1. By Value 7.2. Market Share & Forecast 7.2.1. By Distribution Channel 8. India Men’s Grooming Market Outlook 8.1. Market Size & Forecast 8.1.1. By Value 8.2. Market Share & Forecast 8.2.1. By Distribution Channel 10. Market Dynamics 10.1. Drivers 10.2. Challenges 11. Market Trends & Developments 12. COVID-19 Impact on Cosmetic Market 12. Policy & Regulatory Landscape 13. India Economic Profile 14. Competitive Landscape 15. Strategic Recommendations 16. About Us & Disclaimer 4 © TechSci Research

5. List of Figures Figure No. Title Figure 1: Preferences of Cosmetic products Across Gender (N = 300) Figure 2: Aided Brand Awareness, 2020 (N = 300) Figure 3: Preferred Mode of Buying Cosmetic Product (N = 300) Figure 4: Sources of Information (N = 300) Figure 5: Average Monthly Expenditure on Cosmetic Products (N = 300) Figure 6: Factors Influencing Purchase Decision for Cosmetic Products (N= 300) Figure 7: Product Type Preferred By Customers (N = 300) Figure 8: Preferences of Cosmetic Product Across Metropolitan cities and Nonmetropolitan cities (N =300) Figure 9: Preferences of Cosmetic Product Across Metropolitan cities and Nonmetropolitan cities (N =300) Figure 10: Hair Care Type Preferred By Customers Figure 11: Color Cosmetic Type Preferred By Customers Figure 12: Reason For Buying Cosmetic Products By Age Group (13-19) Figure 13: Product Attributes Preferred By Age Group (13-19) Figure 14: Product Type Preferences By Age Group (13-19) Figure 15: Brands Preferred By Age Group (13-19) Figure 16: Reason For Buying Cosmetic Products By Age Group (20-35) Figure 17: Product Attributes Preferred By Age Group (20-35) Figure 18: Product Type Preferences By Age Group (20-35) Figure 19: Brands Preferred By Age Group (20-35) Figure 20: Reason For Buying Cosmetic Products By Age Group (36-50) Figure 21: Product Attributes Preferred By Age Group (36-50) 5 © TechSci Research

6. List of Figures Figure No. Title Figure 43: Product Type Preferences By Age Group (36-50) Figure 44: Brands Preferred By Age Group (36-50) Figure 45: Leading Brands Preferred by Customers (N=100) What parameter costumers sees before buying Herbal, Organic, Ayurvedic, Natural Products , (N=100) Figure 46: Figure 47: Reasons Behind Purchasing Organic or Natural or Herbal Cosmetic Products (N = 100) Figure 48: Preferences of Organic or Natural or Herbal Cosmetic Across Gender (N = 100) Figure 49: Preferences of Organic or Natural or Herbal Cosmetic Across Gender (N = 100) Figure 29: Product Type Preferred By Customers for Natural Cosmetic Products (N = 100) Figure 30: Product Type Preferred By Customers for Organic Cosmetic Products (N = 100) Figure 31: Product Type Preferred By Customers for Herbal Cosmetic Products (N = 100) Figure 32: India Cosmetics Market Size, By Value (USD Million), FY2014-FY2026F Figure 33: India Female Population ,2014-2019 ( Million) Figure 34: India Cosmetics Market Share, By Category, By Value, FY2014-FY2026F Figure 35: India Cosmetics Market Share, By Distribution Channel, By Value, FY2014-FY2026F Figure 36: India Cosmetics Market Share, By Company, By Value, FY 2019 Figure 37: India Cosmetics Market, Product Map on the Basis of Market Size (USD Million) & Growth Rate (%) Figure 38: India Cosmetics Market, Product Map on the Basis of Market Size (USD Million) & Growth Rate (%) Figure 39: India Body Care Market Size, By Value (USD Million), FY2014-FY2026F Figure 40: India Population, 2014-2019 (Million) Figure 41: India Body Care Market Share, By Distribution Channel, By Value, FY2014-FY2026F Figure 42: India Hair Care Market Size, By Value (USD Million), FY2014-FY2026F 6 © TechSci Research

7. List of Figures Figure No. Title Figure 43: Population ages 15-64, female (% of female population), 2014-2019 Figure 44: India Hair Care Market Share, By Distribution Channel, By Value, FY2014-FY2026F Figure 45: India Color Cosmetics Market Size, By Value (USD Million), FY2014-FY2026F Figure 46: Population ages 25-29, female (% of female population), 2014-2019 Figure 47: India Color Cosmetics Market Share, By Distribution Channel, By Value, FY2014-FY2026F Figure 48: India Fragrances Market Size, By Value (USD Million), FY2014-FY2026F Figure 49: India Urban population (% of total population), 2014-2019 Figure 50: India Fragrances Market Share, By Distribution Channel, By Value, FY2014-FY2026F Figure 51: India Men’s Grooming Market Size, By Value (USD Million), FY2014-FY2026F Figure 52: Population ages 15-64, male (% of male population), 2014-2019 Figure 53: India Men’s Grooming Market Share, By Distribution Channel, By Value, FY2014-FY2026F 7 © TechSci Research

8. PRODUCT OVERVIEW PRODUCT OVERVIEW 8 © TechSci Research

9. Scope of Report Product of Interest (POI):Cosmetics Cosmetics products are applied on the body for the purposes of cleaning, beautifying, promoting attractiveness or changing its appearance. Cosmetic products broadly classified into the following categories includes body care, hair care, color cosmetics, fragrances, men’s grooming and others. Report Scope: • Body care; Body care segment is further classified into face care & skin care. The example of body care products are body lotion, body butter, hand cream, night cream, anti aging cream ,moisturizer etc. • Hair products are the products that use to clean and provide nourishment to the hairs for example oil, shampoo, conditioner, serum etc. • Color cosmetic; color cosmetics are used to enhance the overall appearance on temporary basis which includes, lipstick, nail polish, kajal, hair dye and hair color etc. • Fragrances used to enhance the natural odor or bad odor from the body which includes, perfumes, deodorants, mist etc. • Male grooming products; These products are specially designed for the male as per their skin type and requirements. In India, cosmetic industry growing at the significant rate due to the increasing penetration in both rural & urban areas, however products needs may very. Additionally, factors such as economic growth, increasing product availability, increasing disposable income, growing consumer expenditure on beauty and grooming, among others are further expected to propel the market during the next five years. Market Segmentation DISTRIBUTION CHANNEL CATEGORY Year Range • General Stores • Body Care • Non-store based • Hair Care Review Period • Supermarket/Hyper • Color Cosmetics FY2014 – FY2019 Market • Fragrances Base Year • Specialty Stores • Men’s Grooming FY2020 • Online Channels • Others (Talcum Powder, Estimated Year • Others (Convenience Face Powder, Hair FY2021 Store, Departmental Removal Creams, etc.) Forecast Period Store etc.) FY2022 – FY2026 9 © TechSci Research

10. RESEARCH METHODOLOGY RESEARCH METHODOLOGY 10 © TechSci Research

11. Research Methodology Market Profiling Data Analysis Data Data Developing list of respondents Formulating Questionnaire Collection Validation In-depth secondary research was conducted to determine top players in the India cosmetic market, overall market size and segmental market size. The data was scrutinized using MS-Excel, statistical tools and internal proprietary database to obtain qualitative and quantitative insights about the India Cosmetic market. Data obtained as a result of primary and secondary research was validated through rigorous triangulation. TechSci conducted interviews with industry experts and industry players for data collection and verification. In order to conduct industry experts’ interviews, TechSci formulated a detailed discussion guide. List of industry players and industry specialists was developed. Primary Research Desk Research Company Analysis ✓ ✓ Recent Developments Market Changing Aspects/Dynamics Government Policies Final Conclusion ✓ ✓ Market Participants Key Strengths ✓ Identifying Key Opinion Leaders Questionnaire Design In-depth Interviews Actionable Insights Data Filter & Analysis Business Solution Research & Intelligence Data Collection ✓ ✓ ✓ ✓ Primary Research Secondary Research Paid Sources LinkedIn TechSci Internal Database Company Websites Company Annual Reports White Paper Study Financial Reports Investor Presentations Regulatory Body Associations, etc. Factiva Hoovers ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ 11 © TechSci Research

12. Research Methodology Baseline Methodology Our dedicated team of industry experts has monitored and analyzed various aspects of India Cosmetics market. The team has analyzed the outlook of various segments of this market, while considering the major influencing factors such as rising need for looking good in the country and outbreak of novel coronavirus across the globe. The study includes market forecasting, which would enable our clients to take better decisions while planning their strategy to achieve sustainability in India Cosmetics market. Methodology Followed for Calculation of Market Size: Market Size by Value : Market size, in terms of value, for the year FY2020 was calculated based on information collected through exhaustive secondary • research and primary surveys, with various key opinion leaders/stakeholders, such as cosmetic companies, channel partners, end users, industry experts, and other industry participants. The team interviewed more than 10 cosmetic companies, 300 end users, and 15 – 20 industry experts and other value chain stakeholders in the India • Cosmetics market to obtain the overall market size from FY2014 to FY2020, which was validated by the Delphi technique. Taking standard deviation into consideration, the market size was averaged out, to arrive at the market size data during FY2014-FY2020. 12 © TechSci Research

13. Research Methodology Respondents were asked about the current and future market growth rates, market shares by category, by distribution channel, and by company. • Removing the outlier responses, the geometric mean of growth estimates and category wise revenue shares generated across various segments were considered, to arrive at the final revenue shares. Revenue shares generated across various segments were further triangulated from other stakeholders. Methodology Followed for Calculation of Market Shares: Market shares by category, by distribution channel were calculated based on the responses received through primary surveys with industry experts, • in which the respondents were asked about the market shares or revenue generated from various segments of cosmetics market. The final shares were calculated by taking the geometric mean of the responses gathered from key opinion leaders after eliminating the outliers. Methodology Followed for Forecasting: TechSci Research performed periodical checks on data collected through the surveys with logic checks and analyzed the survey results in • SPSS/Tableau Software. Data triangulation techniques were applied to fill the gaps and to present a more meaningful picture of the market. To forecast India Cosmetics • market, TechSci Research used various forecast techniques such as: Moving Average ✓ Time Series Analysis ✓ Regression Analysis ✓ Econometric and Judgmental Analysis ✓ 13 © TechSci Research

14. Research Methodology TechSci Research used its own forecast tool, which is based on the growth of various allied industries in respective regions. TechSci Research also used the impact analysis during short, medium and long term period to estimate the demand and to reach accurate market numbers. It should be noted that the figures compiled in the report are only for the organized market including market share data. Partial List of Companies Interviewed Key Secondary Sources Hindustan Unilever Ltd World Bank ▪ ▪ L'Oréal India Pvt Ltd TechSci Research Proprietary Database & Knowledge ▪ ▪ Godrej Consumer Products Ltd Repository ▪ Dabur India Ltd Company Annual Reports ▪ ▪ Marico Limited Industry Magazines ▪ ▪ Emami Limited Industry Reports ▪ ▪ Lotous Herbals Limited Food and Drug Administration (FDA) ▪ ▪ Oriflame India Private Limited News Dailies ▪ ▪ Credible Paid Databases ▪ 14 © TechSci Research

15. Industry Brief According to TechSci Research report, “India Cosmetics Market By Category (Body Care, Hair Care, Color Cosmetics, Men's Grooming, Fragrances, Others), By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others), By Region, Competition, Forecast & Opportunities, FY2026”, India cosmetics market was valued USD 13191.23 Million in FY2020 and is forecast to grow at double digit CAGR of 16.39% through FY2026 to reach USD 28985.33 Million by FY2026. The growth in the market is driven by the increasing disposable income, changing lifestyles & trends, growing availability of international brands, increasing cosmetic usage by men, etc. Furthermore, launching a wide range of products, with different kinds of cosmetic products leading to the growth in the cosmetics market of India. an increasing number of cosmetic companies are Additionally, rise in number of working women population is expanding the consumer base for cosmetics market in India as they are willing to spend more on advanced skincare products and high end makeup products. The market is also witnessing high demand for organic and herbal cosmetic products owing to the growing consumer awareness about the harmful effects of chemical based products. Furthermore, changing lifestyle and consumption pattern as well as rise in number of malls and hypermarkets are also expected to boost the industry growth. India cosmetics market can be segmented based on category, distribution channel and region. Based on category, the market can be segregated into body care, hair care, color cosmetics, men's grooming ,fragrances, others. Among them, body care dominated the market with share of 45.01% in FY2020 as these are majorly used products by the consumers. Major players operating in the India cosmetics market are Lotus Herbals Pvt. Limited, L’Oréal India Pvt. Ltd., Oriflame India Private Limited, Emami Ltd., Marico Ltd., Nivea India Pvt. Ltd., Dabur India Limited, Godrej Consumer Products Ltd., Procter & Gamble Home Products Private Limited, and Hindustan Unilever Limited. Key market players are focusing on new product launches to strengthen their product portfolio. “Online sales channel is the fastest growing distribution channel in India cosmetic market. The advent of online retail has allowed consumers to easily surf through catalogs without doing the rounds of stores. The growth of online sales has made companies rethink about their sales channels, as it has majorly affected the direct selling channel. Companies which were earlier following the direct selling model shifted their focus to online sales as it is much more cost-effective and has wider reach. For instance, Hindustan Unilever Ltd., the leader in skin care market shut down its direct selling network (HUL network) in 2015 and relaunched its Aviance beauty products and Ayush remedies on portals such as Amazon.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm. 15 © TechSci Research

16. Sample Data - Snapshot India Body Care Market Size, By Value (USD Million), FY2014-FY2026F FY2014 FY2015 FY2016 FY2017 FY2018 FY2019 FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F CAGR BY VALUE (FY2021E-2026F): xx% CAGR BY VALUE (FY2014-FY2020): xx% India Cosmetics Market Share, By Category, By Value, FY2014-FY2026F FY2014 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% FY2015 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% FY2016 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% FY2017 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% FY2018 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% FY2019 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% FY2020 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F 5.00% 5.00% 5.00% 10.00% 10.00% 10.00% 15.00% 15.00% 15.00% 25.00% 25.00% 25.00% 20.00% 20.00% 20.00% 25.00% 25.00% 25.00% Body Care Hair Care Color Cosmetics Fragrances Men's Grooming Others 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% 5.00% 10.00% 15.00% 25.00% 20.00% 25.00% India Men’s Grooming Market Share, By Distribution Channel, By Value, FY2014-FY2026F FY2014 5.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 10.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 15.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 20.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% 50.00% FY2015 5.00% FY2016 5.00% FY2017 5.00% FY2018 5.00% FY2019 5.00% FY2020 FY2021E FY2022F FY2023F FY2024F FY2025F FY2026F 5.00% 5.00% 5.00% 5.00% Supermarket/Hyper Market General Stores Specialty Stores Online Sales Channel Others 5.00% 5.00% 5.00% 16 © TechSci Research

17. Report Ordering Report Name: INDIA COSMETICS MARKET COMPETITION, FORECAST AND OPPORTUNITIES FY2014 – FY2026 Report Price License Type Price Electronic Access - Single User License $2950 Electronic Access - Multi-User License $3750 Custom Research License $7500 To View Sample OR Purchase Report 17 © TechSci Research

18. About Us & Disclaimer TechSci Research is a global market research and consulting company with offices in the US, UK and India. TechSci Research provides market research reports in number of areas to organizations. The company uses innovative business models that focus on improving productivity, while ensuring creation of high-quality reports. The proprietary forecasting models use various analyses of both industry-specific and macroeconomic variables on a state-by-state basis to produce a unique ‘bottom-up’ model of a country, regional and global industry prospects. Combined with the detailed analysis of company activity and industry trends, the result is a uniquely rich evaluation of the opportunities available in the market. Related Reports France Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online), By Region, Forecast & Opportunities, 2025 • United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores), Online), By Region, Forecast & Opportunities, 2025 • TechSci Research – North America 708 Third Avenue, Manhattan, New York, United States Tel: +1- 646- 360- 1656 Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Europe 54, Old brook, Bretton, Peterborough, United Kingdom Email: sales@techsciresearch.com www.techsciresearch.com TechSci Research – Asia-Pacific B – 44, Sector – 57, Noida, National Capital Region, U.P. - India Tel: +91-120-4523900 Email: sales@techsciresearch.com www.techsciresearch.com Disclaimer The contents of this report are based on information generally available to the public from sources believed to be reliable. No representation is made that it is timely, accurate or complete. TechSci Research has taken due care and caution in compilation of data as this has been obtained from various sources including which it considers reliable and firsthand. However, TechSci Research does not guarantee the accuracy, adequacy or completeness of any information and it is not responsible for any errors or omissions or for the results obtained from the use of such information and especially states that it has no financial liability whatsoever to the subscribers / users of this report. The information herein, together with all estimates and forecasts, can change without notice. All the figures provided in this document are indicative of relative market size and are strictly for client’s internal consumption. Usage of the same for purpose other than internal will require prior approval of TechSci Research.