1 / 8

Get Spam Free and Relevant Results with Blekko

Blekko is the latest entrant to the crowded but highly profitable internet search engine market. Despite the intense competition, this sophisticated search engine has become very popular in a very short period of time. It employs sophisticated algorithms in conjunction with human experience to deliver relevant and completely spam free results.

macklin050
Download Presentation

Get Spam Free and Relevant Results with Blekko

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Get Spam Free and Relevant Results with Blekko Blekko

  2. Blekkois the latest entrant to the crowded but highly profitable internet search engine market. Despite the intense competition, this sophisticated search engine has become very popular in a very short period of time. • It employs sophisticated algorithms in conjunction with human experience to deliver relevant and completely spam free results. • Spammers as such are not discouraged by low response rate, as even few gullible consumers trapped in their net guarantee handsome return on investment. • We shall closely look at what spam is, how spammers operate, and see how a judicious selection of search engine can provide effective protection against this modern day scourge.

  3. What is Spam? • Spam is a slang term that is used by net users to refer to bulk unsolicited messages they receive in their mail. Referred to as junk mail too, these messages are often advertisement for various services and products. • A marketing tactics that is not preferred or promoted by reputable organizations or companies, spams come in various types and form and with varying degree of threat and harm causing potential. • Some of the common types of spams are as following: • Phishing Scam: This is one of the most dangerous type of spamming scam where users are tricked into divulging their important financial and other personal information. • Get Rich Quick Scheme: This is type of scam where unsuspecting individuals are given some bright idea as to how can they make some quick money following some simple instructions.

  4. Quack Health Schemes: According to Mark Twain, one should be wary of reading health books as one could die of a misprint. Jokes apart, this is one of the most dangerous scam as people can lose their lives. • Other than these types of spams, there are various other spamming scams like Ponzi scheme, Nigerian scam, and multi-level marketing scam, among others that can seriously wreck an individual’s life. • Spamming is not confined to your e-mail account alone. You visit a website that has some harmful contents, link, or malware. Visiting such websites or clicking on the link present there could be extremely harmful. • This is where Blekko could be exceptionally useful. This new-age search engine uses sophisticated algorithms to weed out web pages that use or encourage spamming, thereby providing its users comprehensive protection from all small or big threats.

  5. What is Spamdexing? • This term, which is a combination of the word ‘spam’ and ‘indexing’, refers to as internet spamming. This practice is used by unscrupulous and unethical webmasters to increase the ranking of their webpage in result page of search engines. • Spamdexing uses manipulation techniques often referred to as Black Hat SEO techniques. Various tricks are employed by web owners to fool search engine by presenting false information on the websites.

  6. Various Spamdexing Techniques Employed • Every search engine uses some form of complex program and algorithms to rank websites. Crawlers or spiders go through the web pages indexing them. • The only difference is that some crawlers give more preference to meta tags, while others give higher rankings to those pages that have more incoming and outgoing link. • Some of the common Black Hat Techniques or Spamdexing are: • Link Farming: Like mentioned above, some search engines give added weight to links. This is understandable, as the number of links coming to the website or originating from it gives the impression that the website is important and relevant. • This causes unprofessional webmasters to indulge in a practice called link farming. Bogus links are created that have no relevance and serve no useful purpose.

  7. Blog and Forum Spam: These are automated programs that will visit a website, put some comment there at the same time providing a link while leaving back link to other websites. Interestingly, many modern-day politicians employ this technique to tout about their popularity on social forums. • Cloaked and Doorway Pages • How often have you typed about your favorite brand of footwear in a search engine box and decided to follow some links displayed on the result pages. • There is a website claiming to provide the best deal and when you click on it you realize to utter dismay that you have landed on a page selling fake drugs. These are known doorway pages. Cloaking, on the other hand, means presenting two versions of the website, one to the search engine and other to the end users.

  8. Conclusion • Spamming and Spamdexing leads to acute wastage of time and other resources. Visiting websites that resort to unfair practices could be both frustrating and harmful. • Blekko is a hybrid search engine that uses a judicious mix of algorithm and human expertise to shun websites indulging in unfair practices. Users have an enhanced search experience, as they quickly get what they want without fear of any harm.

More Related