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Qualitative Research in Second Life Ph.D Seminar, Roskilde University, Sep 28 2009 PowerPoint Presentation
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Qualitative Research in Second Life Ph.D Seminar, Roskilde University, Sep 28 2009. Dr. Thomas Kohler. 1. Research context Research methods Lessons learned. 1. 2. 3. Research context. 1. “. „. Armed with new connective tools, consumers want to interact and co-create value...

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slide1

Qualitative Research in Second Life

Ph.D Seminar, Roskilde University, Sep 28 2009

Dr. Thomas Kohler

1

slide2

Research context

Research methods

Lessons learned

1

2

3

slide4

Armed with new connective tools, consumers want to interact and co-create value...

Prahalad and Ramaswamy, 2003

slide5

Open Innovation

+

Virtual Worlds

=

Avatar-Based Innovation

experimenting companies
Experimenting Companies

Need identification and idea generation

Test and launch

Concept and design

the challenge
The challenge

< Participation

slide9

ELLING

ATION

IENCE

COMP

CO-CRE

EXPER

Virtual Worlds

Open Innovation

research design
Research Design

context

Virtual focus groups

Compelling virtual world place

users

process

Expert interviews

Compelling co-creation process

Participant interviews and observation

Compelling co-creation in virtual worlds

research design1
Research Design

context

Virtual focus groups

Compelling virtual world place

users

process

Expert interviews

Compellingco-creationprocess

Participant interviews and observation

Compelling co-creation in virtual worlds

focus groups
Focus groups

Recruitment and virtual facilities

Discussion guide development and design

Moderating

Analysis and reporting

participant interviews
Participant interviews

Participant observation and heat map

Interview questions

Conducting the interviews

elaborate on media strenghts
Elaborate on media strenghts

Create immersiveenvironments

Build in playfulness

Focus on socialnature

PA Consulting Banking Demo; SL: 34, 166, 24

elaborate on media strenghts1
Elaborate on media strenghts

Create immersiveenvironments

Build in playfulness

Focus on socialnature

elaborate on media strenghts2
Elaborate on media strenghts

Create immersiveenvironments

Build in playfulness

Focus on socialnature