Types of media
Download
1 / 13

Types of Media - PowerPoint PPT Presentation


  • 83 Views
  • Updated On :

Types of Media. Media – agencies, means, or instrument used to convey message. Advantages High readership Relatively cheap Timely Easily changed. Disadvantages Wasted circulation Short life span Less appealing format. Newspaper. Advantages Know your audience Higher print quality

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Types of Media' - macario


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
Types of media l.jpg

Types of Media

Media – agencies, means, or instrument used to convey message


Newspaper l.jpg

Advantages

High readership

Relatively cheap

Timely

Easily changed

Disadvantages

Wasted circulation

Short life span

Less appealing format

Newspaper


Magazine l.jpg

Advantages

Know your audience

Higher print quality

Longer life span

Variety of formats

Disadvantages

More expensive

Longer deadlines

Magazine


Direct mail l.jpg

Advantages

Selective about receivers

Control timing

Wide variety of formats

Disadvantages

Low level of response

“junk mail”

Dated customer lists

Higher costs

Direct Mail


Directory l.jpg
Directory

  • Relatively inexpensive

  • Found in 98% of households

  • Kept

  • Can’t adjust or change until next year


Outdoor l.jpg
Outdoor

  • Nonstandardized

    • Used by local firms at their place or in other locations

    • Pay rent to owners

  • Standardized (posters, painted bulletins, and spectaculars)

    • Billboards

    • Placed near highly travels roads

    • Owned by an ad company


Transit l.jpg
Transit

  • Uses public transportation

  • Includes

    • Business and commuter trains

    • Taxis and buses

    • Located in railroad, bus, or airplane terminals


Broadcast media l.jpg
Broadcast Media

  • TV

  • Radio


Broadcast media9 l.jpg
Broadcast Media

People spend:

  • 10 years watching TV

  • 6 years listening to radio

    There are:

  • Approximately 10,000 radio stations

  • 11,600 Cable channels


Tv advertising l.jpg
TV Advertising

  • Communicate with sound, action, and color

  • Prime time 8-11

  • 30 or 60 second spots

  • Advan Disadv

    • Directed at an audience high costs

    • Can be adapted many leave room


Radio advertisement l.jpg
Radio Advertisement

  • Reaches 96% of people over 12

  • Wide audience

  • Best during “Drive Time”

  • 15,30, or 60 second ads

  • Adv Disadv

    • Wide audience lack visual involvement

    • Easily changed short life span

    • mobile


Online advertisements l.jpg
Online Advertisements

  • Small part of advertisement budget

  • Types

    • Banner

    • Pop Ups

  • Adv Disadv

    • Easily counted considered annoying


Selecting media l.jpg
Selecting Media

  • Appropriate image

  • Target audience

  • Obtain desired response