Roaming considerations for the Finnish public WLAN market - PowerPoint PPT Presentation

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Roaming considerations for the Finnish public WLAN market

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  1. Roaming considerations for the Finnish public WLAN market Timo Smura 29.03.2004

  2. Outline • Introduction • Players in the public WLAN market • Public WLAN value system • Roles of the players • WLAN roaming • Roaming models • Roaming architecture • Public WLANs in Finland • Sonera HomeRun, DNA WLAN, Vantaa Energy Wivanet • Conclusion

  3. Introduction • WLANs are becoming increasingly popular • In offices, homes, and public places • Due to standardized, interoperable products and low prices • Public WLAN business emerging • Primary target group: Mobile business users • Interference issues >> One network operator per site >> Need for roaming • A variety of business models exists • The profitable ones hard to find, of course  • Fine grounds for academic research, also

  4. Players in the public WLAN market Site owner Network operator Roaming intermediary Service operator Site owner WISP 1) Site owner WISP / wholesale network operator WISP / virtual WISP 2) Site owner WISP / wholesale network operator Clearinghouse / roaming broker Any operator WISP / virtual WISP 3)

  5. Bargaining power of site owners? Site owner Network operator Roaming intermediary Service operator Site owner WISP 1) Site owner WISP / wholesale network operator WISP / virtual WISP 2) Site owner WISP / wholesale network operator Clearinghouse / roaming broker Any operator WISP / virtual WISP 3)

  6. WLAN roaming • Benefits the whole value system • end-users get more ubiquitous and convenient access • operators get larger footprint and revenue base • site owners can attract all customers equally • Roaming models:

  7. WLAN roaming architecture Source: Intel 2003

  8. Public WLANs in Finland • Market in the hands of mobile operators • Sonera HomeRun • DNA WLAN • Innovative startups are almost missing • No ”greenfield” WISPs • No site-owner WISPs • City-wide hotzone operators give colour to the market

  9. Case 1: Sonera HomeRun • Traditional WISP model • Targets mobile business users • Time-based pricing • Wide international coverage through roaming agreements • No national roaming Pricing: Roaming:

  10. Sweden Finland Telia HomeRun Sonera wGate Telia HomeRun Telia and Sonera merge, DNA Finland buys Telia’s Finnish operations Telia HomeRun Sonera HomeRun DNA WLAN Case 2: DNA WLAN • Service launched after TeliaSonera merger • Traditional WISP model • Targets business users • Although Hesburger deal could mean a change… ? • Many pricing models • No national roaming Pricing:

  11. Case 3: Vantaa Energy Wivanet • An example of citywide WLAN operators • A total of 7 operators in Finland, mostly energy companies • Targets a different market • Fixed broadband access to households and SMEs • Limited mobility and portability possible • Over 50% of households in Vantaa covered • 80% in the end of 2004 • Roaming possible between the 7 operators • Although the subscribers are often fixed in location

  12. Summary and conclusion • Public WLAN business is growing • Profitability of the business still unclear • Finnish market dominated by mobile operators • Greenfield and site owner WISP almost non-existent • Possibility for innovative business models exists • Although not made use of in Finland • National roaming would benefit the whole market • Technically feasible already • Depends on the big players’ attitudes

  13. Thank You! Questions? timo.smura@hut.fi