www.mwananchi-africa.org. Mwananchi communications strategy. Partners’ meeting, Lusaka. Tristan Stubbs, ODI. 8 May2012. Contents. Recap Audience and comms channels Why blog? Writing effective digital content Tips for writing succinctly Using existing networks – twitter
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Partners’ meeting, Lusaka
Tristan Stubbs, ODI
1. evidence-based approaches lead to increased demand for social accountability
2. knowledge is communicated and shared in a way that strengthens good governance
3. effective communication channels are developed and sustained within the programme
All link to Output 4: Models of good practice are promoted within communities of practice to ensure sustained and
widespread availability to CSOs, media and elected representatives
Biggest issues are therefore around how info is shared; who decides on what goes on the site; Quality Assurance (QA) procedures
Website-based communications have drawbacks:
Examples of potentially more audience-appropriate technologies:
The Mwananchi Programme promotes local governance issues to strengthen citizens’ voices and improve governance and accountability in Africa. The project, funded by the UK Department for International Development, focuses on building 'coalitions of change' comprised of three key interlocutors in the citizen–state relationship: the media, civil society organisations (CSOs) and elected representatives.
The views presented here are those of the speaker, and do not necessarily represent the views of Mwananchi, ODI or our partners.
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