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About Us

About Us. Companies / brands we’ve worked with. Products we’ve promoted. At home around the house. Retailers. Media Spokespeople. Interior Designers. Plumbing Contractors. Builders. Showroom Managers. Do-It- Yourselfers. Architects. Homeowners. PMPs. Facility Managers.

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About Us

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  1. About Us

  2. Companies / brands we’ve worked with

  3. Products we’ve promoted At home around the house

  4. Retailers MediaSpokespeople InteriorDesigners PlumbingContractors Builders ShowroomManagers Do-It-Yourselfers Architects Homeowners PMPs FacilityManagers Editors/Bloggers Target audiences

  5. Retailers InteriorDesigners PlumbingContractors Builders Do-It-Yourselfers Architects Homeowners FacilityManagers Editors/Bloggers Influencers, decision makers & buyers MediaSpokespeople ShowroomManagers PMPs Consumers

  6. Areas of expertise • Strategic counsel • Product publicity • Media relations • Bylined articles • Employee and customer video • Trade shows and special events • Internet and intranet content Targeted and thoughtful

  7. Where and when to communicate • At work • Trade journals • Meetings, associations • At home, on the road • Newspapers, TV, radio • Online • Media online editions • Web sites, blogs Wherever and whenever they’re receptive

  8. How to break through • Clear, concise, consistent • Elevator speech (internal) • Sound bite (external) • Confident • “I speak your language” • Conversational • Straight talk • No marketing speak Unique point-of-view

  9. Working together • With clients • Establish clear metrics that support business objectives • Ongoing reporting, evaluation and adjustment • With communications partners • Consistent messages • Support and supplement advertising schedule • Share information and resources • With customers and media • Targeted and thoughtful • Develop and nurture long-term relationships

  10. Defining your space Miriam Tensuan miriam@inperspective.us 917.886.8640

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