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Fundamentals

Fundamentals. Bender Trust Project Little Investment Bankers of Rutgers Rutgers University Josselinne Rodriguez, Michael Kornblum, & Dor Alaluf Dec. 2011. Procter & Gamble Company Overview.

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Fundamentals

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  1. Fundamentals Bender Trust Project Little Investment Bankers of Rutgers Rutgers University Josselinne Rodriguez, Michael Kornblum, & Dor Alaluf Dec. 2011

  2. Procter & GambleCompany Overview • A Fortune 500 American multinational corporation manufactures of a wide range of consumer goods • Headquartered in downtown Cincinnati, Ohio • Serves approximately 4.4 billion consumers around the world with strong portfolio of trusted, quality, leading brands. • Known globally for its household and personal goods in the following categories: • Beauty products (e.g. Gillette, Old Spice, CoverGirl) • Health & Well-Being (e.g. Crest, Oral-B) • Household Care (e.g. Ace, Tide, Duracell) • Continuously expands its products offering through in-house development and acquisitions

  3. Procter & GambleCompany Overview

  4. Value Trends

  5. Symbol (NYSE): PG • Current Price (11/25/2011): $61.00 • Volume (11/25/2011): 4,734,711 • 52 Week Range: 57.56 - 67.72 • S&P 500: 1,257.81 Procter & GambleStock Information

  6. Procter & GambleStock Behavior Chart

  7. Procter & GamblePorter’s 5 Forces Analysis

  8. Procter & GambleBuyers • Mass merchandisers • Grocery stores • Membership club stores • Drug stores • Neighborhood stores Average consumer Problem: High dependency on mass consumers

  9. Procter & GambleSuppliers • Suppliers: 6 of the top 80,000 are: • Havpak Inc. • Hayco Ltd. • Nelson Packaging Company Inc. • Nippon Shokubai Company Ltd. • Novozymes • PegasNonwovens • Strong codependent supplier relationship

  10. Barriers to EntryEntrance • Brand-building • Large and diverse product range • Consumer confidence and loyalty in brand • Understanding of consumer needs as a point for innovation • more production  more consumption  more profits

  11. Threats to Market Share • Niche market firms Example: Mac vs. Cover girl • Lack of presence in emerging markets (i.e. BRIC nations) • Due to economic downturns, consumer spending has decreased globally.

  12. Procter & GambleSubstitutes • Large number of substitutes • Unilever (UL) • L’Oreal • Kimberly-Clarke • Clorox Company (CLX) However • Continuing product differentiation • Strong research & development division • Go-to market capabilities always looking to expand & develop with consumer needs as a guide

  13. Leading Household ProductsRanked by sales

  14. Procter & GambleIndustry Competition

  15. Procter & GambleIndustry Competition Significant competition in 3 Industries where P&G offers products and services in: • Advantages: • Strong consumer presence and confidence • Strong relations with suppliers • i.e. Target, Walmart • Diverse product range in all 3 sectors • Large market share • Disadvantages: • Needs international expansion • No strong online presence • Loss of local jobs, outsourcing manufacturing and back-office operations work overseas  cheap labor

  16. Stock Recommendation: BUY

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