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E-Bay Fine Tunes It’s Strategy. Glenda Jorge & Jazmine Lewis. All About E-Bay. Founded in 1995 by Pierre Omidyar. Generally known as Web Auction. 25 Million Sellers all over the world. In 1998 Revenues of $4.8 Million.

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e bay fine tunes it s strategy

E-Bay Fine Tunes It’s Strategy

Glenda Jorge

&

Jazmine Lewis

slide2

All About E-Bay

  • Founded in 1995 by Pierre Omidyar.
  • Generally known as Web Auction.
  • 25 Million Sellers all over the world.
  • In 1998 Revenues of $4.8 Million.
  • Revenues Shrank for the 1st time in quarter 1 of 2009 because of Amazon.
slide3

John Donahoe’s Plan

  • Focus on secondary markets.
  • Ebays buying experience will

change.

  • Move away from the auction to

fixed-price Goods.

  • After overstock.com
  • Appears to investors but

small sellers are angry.

  • Eliminate low cost bulk sellers.
slide4

Ebays Revenues

  • Fees & Commissions.
  • Direct advertising.
  • End to service providers.
slide5

More Incentive for Bulk Sellers

  • Reduced posting fee’s.
  • Lowered its listing fee’s.
  • Adjusted its search ordering.
  • Rolled out the rating system.
slide6

Ebays Growth Strategy Before

  • Expansion on geography & scope.
  • Continuing innovation to enhance the variety and appeal on the site.
  • Diversified

Portfolio.

slide7

Ebay Expands

through acquisitions

  • Skype
  • Provided voice communications services to help sellers and purchasers reach a price and conclude a transaction.
  • In 2009 Ebay announced its plan to unload Skype.
  • Receive new growth initiatives.
  • PayPal
  • Huge impact for Ebay.
  • Brings additional transaction based fee revenue.
  • Becoming the standard pay method.
  • Aquired Stubhub.com
  • Bought 25% stake in Craig list
  • Purchased Kurant
slide8
Will cultivating large sellers dilute Ebays brand and reputation as a dynamic flea market???
slide9
Can the Web’s most prominent online auction site change course so dramatically from the formula that it made successful?

?