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Seher Peker Petras Mikolainis Laura Palola Marlies Van Bael Michaela Cabejšková Donatas Šlajus

Seher Peker Petras Mikolainis Laura Palola Marlies Van Bael Michaela Cabejšková Donatas Šlajus. CONTENTS. Basic information Anal ysis PEST SWOT Vision Mission Business idea Marketing and sales strategy Personnel strategy Risk management Financial plan. B ASIC INFORMATION.

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Seher Peker Petras Mikolainis Laura Palola Marlies Van Bael Michaela Cabejšková Donatas Šlajus

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  1. Seher Peker Petras Mikolainis Laura Palola Marlies Van Bael Michaela Cabejšková Donatas Šlajus

  2. CONTENTS • Basic information • Analysis • PEST • SWOT • Vision • Mission • Business idea • Marketing and sales strategy • Personnel strategy • Risk management • Financial plan

  3. BASIC INFORMATION • Home airport: Vilnius, Lithuania • Low-cost company • Orients into direct flights in Europe and outside Europe • Main target groups: business people and students

  4. ANALYSIS PEST analysis • Political: government support • Economic: average annual inflation, GDP, unemployment rate • Social cultural: need for cheaper prices, but still the need for good quality services • Technological: good IT-systems, faster and more comfortable planes

  5. ANALYSIS • SWOT

  6. VISION • To be the most effective and comfortable airline • With low prices and good customer satisfaction • Offer something special • Differentiation • Continuous expanding

  7. MAIN GOALS IN THE FUTURE • Starts with 10 planes • 5-10 years ahead: 25 planes • Starts with 70 employees • 5-10 years: ahead 230 people • As much own capital money instead of loaned as possible • New target groups • Binding personnel

  8. MISSION • Keep up a very strong and stable company • Maintain the punctuality • Analyze the customer feedback • Arrange meetings between board and personnel

  9. BUSINESS IDEA • Target groups • Business people • Students • Demand for cheap flights, quick connections, fluency, punctuality and wide variation in destinations • Direct flights • Reliability • Low costs but still good quality

  10. MARKETING AND SALES • Online: social medias, Google • Also financial magazines • Value-added services • Fresh fruits • Music • Chance to learn languages • Wireless internet on board • Club-cards

  11. PERSONNEL STRATEGY • Leasing pilots and other crew members • Continuous training on our own staff • Motivation is a key word

  12. RISK MANAGEMENT • Bad weather • Not able to land or rise • Prognosis • Spare part purchasing • MRP is done badly, delays to flights • Professional staff in purchasing and MRP

  13. RISK MANAGEMENT • Terrorism • Plane crashes, blackmailing • Excellent security service at airport • Professional crew on plane • Bankruptcy • Not able to pay bills • Professional staff taking care of financial things • Look into the past and make some expectations based on that

  14. FINANCIAL PLAN • Expectation: app. 80 % of the plane is filled • Ticket prices were compared with competitors

  15. FINANCIAL PLAN

  16. DASH BOARD

  17. QUESTIONS?

  18. Thank you for your attention!

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